The Thrifty Marketer Podcast

In this episode, I chatted with Ketan Bhagat - Bestselling Author, Motivational Speaker & more.

Topic: Things They Do Not Teach In School 

Ketan Bhagat is a prolific storyteller with 2 bestselling novels. His first novel – Complete/Convenient – was a bestseller and was taken up by actor, producer Rahul Roy for a Bollywood adaptation. Ketan’s second novel – Child/God – has been a bestseller appreciated by both critics and readers.

He has also written screenplay and dialogues for a Netflix original movie – Upstarts – produced by Bandra West Productions.

He is a popular motivational speaker. A sincere learner of the Holy Geeta, Ketan’s talks are an engaging mix of humor, real-life examples, the wisdom of our scriptures, and a realization of how we ourselves our limiting our potential.

He speaks regularly for industry bodies, corporates, universities, schools, and literary events. Examples include the Confederation of Indian Industry (CII), Early Childhood Association, Gartner, Indian School of Business, Tata Consultancy Services, Indian Institute of Technology, Lovely Professional University, Chitkara University, and many more. He has also been a TEDx speaker.

Discussion Topics

• Biggest lessons from his book Complete/Convenient
• Biggest lessons from his book Child/God
• Top 3 lessons from Srimad Bhagavad Gita for everyone
• How can all of us live up to our potential?
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB Marketing tips, visit https://bit.ly/3hHaj8V

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In this episode, I chatted with Rand Fishkin - Founder, SparkToro

Topic: The SparkToro Story

Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

SparkToro is an audience intelligence platform offering a search engine to discover any target audience's influential publications, channels, and people. It is a perfect tool for marketing agencies, in-house marketers, PR agencies and SEO professionals. 

Discussion Topics

• How did Rand start his journey with Moz?
• The SparkToro idea - The Beginning
• What is SparkToro? Who is it for?
• Top features of SparkToro - for Marketers and SEO folks
• Rand's philosophy on SMBs, Personal Brand, and Brand Building
• And more.
  

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB Marketing tips, visit https://bit.ly/3hHaj8V

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In this episode, I had a chat with Preity Upala - Media Personality, Speaker, Entrepreneur, and more.

Topic: Spirituality in Modern Times

Preity is a former Investment Banker from Australia who is now a Multimedia personality and Entrepreneur based in Los Angeles. Her expertise is in the area of Geopolitics, International diplomacy, Conflict-resolution, Counter-terrorism, Middle east politics, US-India relations, Religion, and peace.  As an international speaker, she has taken part in several elite summits such as WEF, Women's Economic Forum, HORASIS, Raisina Dialogues, University of Zurich, Wellness Dubai 360, IFSEC -India, and many more. 

Topics Discussed

• How can one find their life's purpose?
• Sanatan Dharma - What is it? The principles
• The importance of Meditation and Yoga in our modern lifestyle
• The significance of Ayurveda  - And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB Marketing tips, visit https://bit.ly/3hHaj8V

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In this episode, a chat with Dhirendra Pratap Singh, CEO - Milaan Foundation.

Topic: The Milaan Foundation Story

Milaan Foundation is a non-profit organization, which envisions an inclusive and equal world, where every girl has the knowledge, skills, and social environment to pursue her dreams and explore her full potential.

Discussion Topics

• How Dhirendra started his journey as a Social Entrepreneur?
• What does The Milaan Foundation focus on?
• The impact generated by The Milaan Foundation so far
• Future plans of The Milaan Foundation
• COVID19 projects of The Milaan Foundation
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB Marketing tips, visit https://bit.ly/3hHaj8V

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In this episode, a discussion with Adam Toporek - CX Thought Leader, Author, and Podcaster.

Topic: Customer Experience and Small & Medium Businesses 

When it comes to Customer Experience, we always assume that it pertains only to larger enterprises. Well, here is Adam busting that myth and sharing his insights on how SMBs can make CX their key differentiator. 

Discussion Topics

• How can SMBs make CX their key differentiator?
• How can SMBs kickstart their CX strategy and vision?
• What are the typical challenges SMBs might face while building their CX strategy?
• Adam's favorite tips for SMB owners who want to build their focus on delivering an exceptional CX?
• Can technology play a vital role in helping SMBs deliver an optimal CX? And how can they adopt the right tools?
• And more.
  

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB Marketing tips, visit https://bit.ly/3hHaj8V

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In this episode, I chatted with Shekhar Vijayan - Entertainer, Motivational Speaker, RJ and more

Shekhar is one of the top entertainers and hosts in the country. He is a motivational speaker who travels across the globe for his talks. His book "Dare to Dream" is one of the best books you can read for inspiration. 

Discussion Topics

• Shekhar's journey as an entertainer
• Major events he has managed 
• Biggest challenges he has faced along the journey
• His advice for winning every battle
• His book and its origin story
• And more. 

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB Marketing tips, visit https://bit.ly/3hHaj8V

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In this episode, I chatted with Sudhir Kumar - Marketing Director, Origin Growth.

Topic: Social Selling 101

Social Selling Programs are the perfect way to utilize the power of social media to grow your revenues and reach. When implemented correctly, these programs can deliver amazing results for every organization.

Discussion Topics

• The importance of Social Selling Programs
• How to kick off a Social Selling Program
• How to select the right social media platforms for the program?
• The connection between Social Selling and Account-Based Marketing
• And more.  

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB Marketing tips, visit https://bit.ly/3hHaj8V

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In this episode, I chatted with Annette Franz, CEO, and Co-founder of CX-Journey Inc. 

Topic: Customer Experience Challenges during COVID19

Every organization is struggling with delivering the best experience for their customers during this pandemic. Annette shared her perspective on how organizations can still deliver a good experience to their customers by focusing on them effectively. 

Discussion Topics

• How organizations can make CX their key differentiator now?
• Annette's advice to organizations for delivering an optimal CX
• The role of employee engagement and morale on CX during tough times like these
• Specific use cases of Digital Transformation on CX
• And more. 

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB Marketing tips, visit https://bit.ly/3hHaj8V

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In this episode, I chatted with Mr. Abhishek Majumdar, CEO & Co-founder, The Logical Indian. 

Abhishek Mazumdar is an Indian media entrepreneur and the Co-founder & CEO of The Logical Indian. Abhishek's media startup, The Logical Indian is an independent and public-spirited digital media platform. With over 10 million subscribers across its digital assets, the digital publication is largely known for its handpicked coverage of attention-worthy news and issues and impactful social storytelling. The platform does more than reporting and provides an opportunity for people to take action. In the past few years, they have executed a series of social campaigns with which they were able to drive significant impact including critical policy level changes. 

They have been the flag bearer of new-age journalism with their prime focus on developmental issues. Abhishek’s media-startup has successfully demonstrated how digital media can drive social impact and transform things positively. 

Topics Discussed

• What is The Logical Indian?
• What are the USPs of The Logical Indian? Why people especially the youth of India should pay attention?
• The journey of The Logical Indian 
• Some of the biggest wins along the journey
• And more.

For more such exciting episodes, follow The Thrifty Marketer Podcast.

For SMB Marketing tips, please visit www.thethriftymarketer.com

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In this episode of The Thrifty Marketer Podcast, we will be listening to Dr. Falguni Vasavada - Advertising Professor, Social Media Influencer, TEDx Speaker, and more.   

Topic: Personal Branding 101  

Discussion Areas 

• Personal Branding - What is it? Is it important? 
• How can anyone build a strong personal brand? What are the key steps? 
• How can individuals choose the right channels for building their personal brands? 
• What kind of role does self-confidence play in the road to a successful personal brand? 
• Content is a cornerstone of building a powerful personal brand. How can individuals tackle that challenge? 
• And more

For more exciting topics and sessions, please follow The Thrifty Marketer Podcast.

For SMB Marketing tips, please visit www.thethriftymarketer.com

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