The Thrifty Marketer Podcast

This episode of The Thrifty Marketer Podcast is a Content Marketing Masterclass with Joe Pulizzi - Author, Speaker, Podcaster & Entrepreneur.

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released in May 2021.

He has founded four companies including the digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

Discussion

• The Foundation of a Content Marketing Strategy
• How can SMBs leverage content to "stand out"
• Major shifts in Content Marketing and how can brand align themselves to the same
• Joe's top 3 advice to SMBs and Marketers starting their Content Marketing journey
• Top Content Marketing trends that SMBs can leverage
• Lessons for Joe's bestseller "Content Inc."
• The Tilt - Joe's new venture
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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In this episode of The Thrifty Marketer Podcast, I discussed "Community Building for SMBs with Jon Ferrara - CEO & Founder of Nimble.

Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He has re-imagined CRM by building Nimble - The Simple CRM for Office 365 & G Suite. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs). He has been recognized by Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople In The World, and Top 100 Marketing Influencers.

Discussion

• Jon's amazing journey as a serial entrepreneur
• How can the community become the biggest asset for SMBs and Brands
• Jon's tips to build a thriving community for SMB owners and brand owners
• Relationship building tips for SMBs and Brands
• Jon's favorite tools for building community and managing the same
• Nimble - An introduction and top 3 features
• And more.

Get a 40% off for 3 months on your Nimble subscription using the code "JON40"

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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In this episode of The Thrifty Marketer Podcast, "Let's Talk Marketing" with Mark Schaefer - Global Keynote Speaker, Bestselling Author and Business Consultant.

Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.

Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

Discussion

• Mark's journey to the world-renowned author and keynote speaker
• How company values drive Marketing?
• How can brands build "authority" with content?
• Mark's thoughts on personal brand, and how to build one
• Context Marketing - Why is it important?
• Lessons from Mark's latest bestseller "Cumulative Advantage
• And more. 

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

Sponsorships

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In this episode of The Thrifty Marketer Podcast, we will be discussing "Digital Marketing Strategies for Business Growth" with Troy Sandidge - The Strategy Hacker.

Troy Sandidge is a Growth Marketing Strategist, aka The Strategy Hacker™, who empowers businesses to achieve next-level growth and high-level results through innovative marketing strategies and results-driven social media solutions. Brands hire Troy because he is a strategic mastermind at igniting business momentum, generating rapid progress mechanisms to accelerate market distribution, eliminating complex obstacles through innovation, and creating simplistic pathways to achieve desired business goals. As the Founder & CEO of Strategy Hackers, his work portfolio includes Entrepreneurs, Startups, Small-Mediums Businesses, Nonprofits, Agencies, and Fortune 500 Brands & Executive Leadership. Troy's strategies and marketing solutions have generated substantially over $100 million for his clients worldwide.

Discussion

• What are some of the goals that SMB owners can try to accomplish by investing time and energy into digital marketing?
• Some of Troy's favorite hacks for leveraging social media for business growth for brands and SMBs
• How can brands and SMBs with small budgets hack the content formula for better results?
• What are the most common digital marketing strategies or tactics Troy recommends to his SMB clients?
• And more.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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In this episode of The Thrifty Marketer Podcast, we will be discussing "All About Livestreaming" with Jennifer Quinn - International Livestreaming Expert.

As the owner of a digital marketing company since 2007 and co-founder of ImproVideo, Jennifer Quinn (a.k.a. JennyQ) is known internationally as a live streaming expert. JennyQ has literally written the live video book – “Leverage Livestreaming to Build Your Brand” debuted as the #1 Amazon Best Seller in Webcasts and Podcasts, she has done thousands of executive-level live interviews and has been named Inc. Magazine “Top 10 Digital Marketers Crushing Live Video”.

Discussion

• How did JennyQ start her live streaming journey? Some of the best moments of her journey
• Why individuals and brands must leverage live streaming now?
• Baby steps for individuals and brands to kick off their live streaming journey
• Tools recommended by Jennifer for live streaming sessions (No excuses anymore)
• How to leverage live videos post the streaming sessions? 
• Jennifer's top advice for individuals and brands who want to start live streaming
• Top lessons from her bestseller “Leverage Livestreaming to Build Your Brand” 
• And more. 

Do not miss this episode if you are planning to leverage live streaming for you or your brand.

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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In this episode of The Thrifty Marketer Podcast, we will be discussing "Customer Experience Tactics for 2021 & Beyond with Shep Hyken, the leading Customer Experience, and Service Expert. 

Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, and The Convenience Revolution. He is also the creator of The Customer FocusTM, a customer service training program that helps clients develop a customer service culture and loyalty mindset. (Now available as an online/web-based training program!)  

Discussion

• How COVID19 impacted the world of Customer Experience
• Top trends and themes for Customer Experience in 2021 and beyond
• The role of employee experience in delivering an exceptional Customer Experience
• Empathy & CX - Shep's thoughts on how organizations can embrace the same 
• ROI of CX - Shep's thoughts on how to measure ROI of CX investments
• Shep's top 3 tips for organizations for making CX their competitive advantage
• Key takeaways from Shep's books "The Cult of the Customer" and "The Convenience Revolution"
• And more. 

Listen in for some amazing insights on Customer Experience. 

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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This Episode of The Thrifty Marketer Podcast featured Nitin Manchanda, Co-founder - Botpresso.

Nitin Manchanda is a seasoned SEO with expertise in travel, e-commerce, and international SEO. His past experience as a developer and product manager makes him an ideal enterprise SEO geek who knows how to set up SEO processes that work.  Nitin has been consulting brands across different industries for years. He has also been hosting SEO webinars for SEMrush since 2017. 

The Discussion

• What is SEO? Why is it important?
• Various facets of SEO - On-page, Off-page, Local, Technical, etc.
• On-page SEO - Key elements to focus on
• Off-page SEO - Key elements to focus on
• Local SEO - Key elements to focus on
• Why SMBs should focus on SEO? Baby steps to take
• And more

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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This episode of The Thrifty Marketer Podcast featured Dan Knowlton, Co-founder - Knowlton.  

Dan Knowlton is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world. Dan is also the co-host of the Business Anchors Podcast which is the only business podcast you’ll get excited to listen to at the weekends.  

The Discussion  

• Dan's thoughts on video as a powerful tool for brands
• Use cases for videos across the typical buyer's journey
• Can SMBs leverage the power of videos for building and promoting their business or is it ideal for big brands with fat pockets?
• Top 3 advice for SMBs who want to use videos for building their brand
• Things to keep in mind for SMB owners before starting their video marketing journey
• Video content-types recommended for SMBs
• And more

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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This episode of The Thrifty Marketer Podcast features Michelle Garrett, Writer & PR Consultant.

As a public relations consultant, content creator, blogger, speaker, and award-winning writer, Michelle’s articles and advice have been featured in Entrepreneur, Muck Rack, Ragan’s PR Daily, Meltwater, Attorney At Work, Spin Sucks, FairyGodBoss, ThomasNet, Forbes, Prowly, CIO, Freelancers Union, SheKnows, CommProBiz, and others.  

Michelle was named a Top Digital PR Leader in 2020 and her blog was on the list of Top 25 Must-Read Public Relations Blogs. She was also selected as one of the Top 13 Content Marketing Influencers to Follow. She is the founder and host of #FreelanceChat​, a weekly Twitter chat for freelancers and self-employed consultants.  

Michelle specializes in crafting content, strategy, and programs for B2B companies who want to get noticed. She launched her business in Silicon Valley and is now back to her roots in central Ohio. Her business is EDGE and WBE (Women Business Enterprise) certified in the state of Ohio.  

The Discussion

• PR is a field that for a common man starts and ends with press releases. Is it just that or there's more to Public Relations?
• Why Public Relations is a key area to focus on for organizations? What are the key results they can achieve by investing in PR?
• Does PR magic work wonders for SMBs? Or should they just stay away from PR?
• What are some of the key PR tactics SMB owners should attempt or even get the help of a PR consultant even?
• Top advice for SMB owners who want to take baby steps in PR tactics
• And more

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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This episode of The Thrifty Marketer Podcast features Kate Bradley Chernis, CEO & Founder - Lately.

Kate Bradley Chernis is the Founder & CEO of Lately, the only social media management platform that creates content FOR you with the power of A.I. 

As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.

Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise.

The Discussion

• Kate's journey from an award-winning radio producer to a SaaS startup founder
• What is Lately? Why social media marketers must pay attention to this amazing tool?
• Different facets of Lately & top 3 features for social media management
• Team Lately & The Cofounders
• Challenges faced by female entrepreneurs and top 3 lessons for them
• And more

For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ

For SMB marketing tips, visit https://bit.ly/3hHaj8V

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