Meet author, entrepreneur, and CEO Verne Harnish, the founder of the Entrepreneur’s Organization. Known as the “Growth Guy,” Verne has also published multiple books, including Scaling Up and Mastering Rockefeller Habits. Listen in as Verne shares the 5 C’s of leading during a crisis, knowing your top 25 relationships, and how “people aren’t logical, they’re psychological.” Tune in!

Timestamped show notes: 03:21 - The 5 C’s of leading within a crisis or downturn 05:07 - One word: triage 11:33 - Getting punched in the face every single day 15:14 - Discipline and focus are critical 18:02 - Scaling up people and the importance of relationships 20:01 - Find out your top 25 relationships 33:07 - A simple strategy 36:09 - “Keeping the main thing” 44:30 - The first law of entrepreneur gravity growth 53:01 - Verne shares some stories about entrepreneurs stepping up and helping out 55:13 - Verne shares his daily habits 56:34 - Are leaders born or made? 57:21 - “People are not logical, they’re psychological.”

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