The Tourism Chat Show

It has been a big week in the tourism industry.  We heard from our new Tourism Minister and it's fair to say he has ruffled a few feathers by saying we only need to focus on the wealthy travellers. 

In this episode, we break down the value of the youth market with YHA's GM Marketing & Sales, Brian Westwood. 

We cover why we shouldn't ignore this sector, the value they bring (aside from visitor spend) and some ideas to solve some of the infrastructure issues NZ tourism is facing. 

We also discuss time management as Brian is another very business tourism professional and he shares some great tips for youth who may be looking at a career in tourism.  This is a great episode, enjoy! 

Thanks for listening. 

www.destinatenz.com

#tourismmarketing #infrastructure #YouthMarket #Backpacker #AdventureTravel 

We welcome Dylan Rushbrook to the show this week.   He's a super busy guy who shares his tips on time management with us,  he divulges a few secret spots in Central Otago and offers up some tips for tourism businesses from an RTO perspective. 

We talk about working in tourism, how to get work in tourism, and the importance of developing great content to help sell your experience. 

Dylan is the GM of Tourism Central Otago, Covid-19 Recovery Manager for the Central Otago District Council, co-Founder of Tourism Talent, Director for Dunedin Venues, a trustee for Regional Tourism NZ, husband and dad to two young boys, Cooper and Beau.   

To find out more: 

https://centralotagonz.com/

https://www.tourism-talent.com/

Thanks for listening. 

www.destinatenz.com 

This week, Chambers is back from her kiwi holiday around the top of the South Island, we check in on her #DoSomethingNewNZ activities along with how Good Vibes went in Abel Tasman.  Can you imagine 150 skydivers all having the time of their life in the sky high above us? 

We also cover off the changes in our central government and our new...... Tourism Minister!  Welcome Stuart Nash, we hope you enjoy the episode.

We couldn't let the week go by without a mention of the US Elections (bye bye Trump) and finally we discuss some of the insights shared at the recent Tourism New Zealand roadshow events. 

Thanks for listening. 

www.destinatenz.com 

#election2020 #nzpol #Tourism #TourismMarketing #DoSomethingNewNZ 

In today's episode, Chambers is back and this time she has hijacked the me (Michelle Caldwell). 

We chat about all things tourism, how I found my way into this career - from selling pharmaceuticals to campervans - and some of the highlights I've had along the way. We discuss the importance of relationships and the wonderful people who work in tourism and even some of the incredible projects I've been involved in creating and launching in roles. 

We touch on how Covid has affected me, and the opportunities that have presented themselves as a result. 

And of course, there is the quick fire round at the end! 

Thanks for listening and enjoy. 

www.destinatenz.com 

#tourismmarketing #tourismcareers #destinatenz 

In this episode, Michelle & Chambers have a chat with Garth Oakden, the owner of Tongariro River Rafting based in Turangi. 

Garth shares his unique insights into providing great customer service and how he manages to average an NPS score of 91 in his business. 

We chat about the Fish! Philosophy https://www.fishphilosophy.com/fish-philosophy-story/ along with the ex Wellington Mayor Mark Blumsky's book Slippers and Service https://books.google.co.nz/books/about/Slippers.html?id=VGa-wpMXmLkC&redir_esc=y

Join us as we hear about the team's night out on 'Mum's rules' and how that has led to this leading tourism business gaining so many fans from all over the world. 

Tongariro River Rafting www.trr.co.nz

Thanks for listening. 

www.destinatenz.com 

This week, we are joined by RAL's Human Resources Manager, Sarah Webster to discuss Women in Leadership and the Dots Communication Method. 

In a mammoth week for NZ politics, we thought it was timely to have a discussion about women in leadership, and some of the challenges we've faced along with our hopes for the future.

We also discuss Dots!  Are you a blue, red, purple or yellow dot?  Check out https://amyscott.co.nz/ to find out - she is a great Dots facilitator! 

Thanks for listening. 

www.destinatenz.com 

#WomenInLeadership #Diversity #TourismMarketing #Communication

So since last week, I’ve been on a bit of a tiki tour around the country.  I’ve visited Wanaka, Aoraki Mt Cook, Tekapo, Twizel, Hazelburn, Darfield, Christchurch, Te Aroha and Ruapehu and of course I’m now back here in Taupo!  It has been a pretty hectic week!   But one thing has really stood out this week, and that’s the passion and determination shown by our tourism industry colleagues!  Despite everything that’s been thrown at them this year, they are still looking forward at how they can develop their businesses, target new markets and create new experiences for their guests, and as a consultant, I am incredibly proud to be working with these people.

But one common theme has cropped up in nearly every consult or meeting I’ve had and that’s  “Michelle, how can I figure things out so I’m not so busy?”

When we break that down, it almost always come down to time management.  It’s fair to say that most of us are doing the work of multiple people right now – most businesses have scaled back their operations to be able to afford to keep going – and as a result the staff how are left are multi-tasking like never before.  They are cooking, cleaning, doing the accounts, managing the social media, welcoming guests, doing maintenance and so much more!  And it’s tiring!  I feel for you if you’re doing this – but I have a few tips which may help you to get through in this episode.

#timemanagement #business #tourism #TourismMarketing #destinatenz

In this episode, we welcome Lisa Chambers from the INFLITE Group to the Destinate NZ podcast.  We chat about how we found our way into the tourism industry, some advice for those starting out, and how Covid has affected us personally and professionally. 

Join us for a few laughs and hopefully some insights into what others have been doing throughout 2020. 

Thanks for listening.

www.destinatenz.com

#tourismmarketing #marketingnz #tourismNZ #DestinateNZ

So here’s a little fun fact for you – on Sunday we only have 90 days left in the year!  Someone reminded me of this on LinkedIn the other day and when you see it written like that, it’s a bit scary!  Although to be fair, a lot of us are also pretty excited by the prospect of bidding farewell to 2020 too!   The person who shared this little fact was also talking about 90 day goals and how it would be a great opportunity to set yourself one last goal for 2020! 

In this episode, I challenge you to set yourself a 90 day goal, and also discuss some immediate things you can do in your marketing to get results. 

It's school holidays in NZ, and people are travelling.  But how do you ensure you're set up to maximise your bookings at this time? 

Thanks for listening

#marketing #tourismmarketing #Businesstips #DestinateNZ 

www.destinatenz.com

I’m not sure if you’re noticing the same thing I am at the moment, and that’s the fact that nearly every second post on my social media is someone offering me a magic silver bullet to make me a millionaire!  Promising 7 figure results in the matter of months.  If only it were that easy!

In this episode, I talk through the steps I take with my clients when we're developing their new marketing and sales plans.   We start with STRATEGY. 

Thanks for listening. 

www.destinatenz.com 

#tourismmarketing #marketing #silverbullet #growth #businessnz