The Tourism Chat Show

The Tourism Chat Show

By Destinate NZBusinessMarketingManagement
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The Tourism Chat Show episodes

  • S1 Ep5 - Pricing for the Domestic Market
    The pricing for tourism activities and experiences has been a hot topic in the media from domestic travellers. 
    In this episode, our host Michelle Caldwell discusses what you can do in your business to add value or offer an experience that meets the needs of the domestic traveller. 
    We also discuss the Commerce Commission rules on discounting which is something that you need to be very aware of if you're wanting to drop your prices. 
     
    Thanks for listening. 
    www.destinatenz.com
    11 min
  • S1 Ep4 - Going Rogue
    In this episode, I go rogue.  Instead of talking marketing tips and ideas, I discuss the recent STAPP funding announcements and the lack of support for inbound operators. 
     
    The inbound operators are the  trail blazers of our industry -they are often the first ones in market, and well before Tourism NZ – building networks and relationships and demand for holidays to New Zealand.  We’ve seen it happen in South America, Russia, the Middle East and India to name a few – it was the inbound operators who were there first.  They are the ones to introduce us, the activity and service providers to the new international markets and facilitate business between us.   We simply cannot thrive as an industry without them and we need them to survive.
     
    www.destinatenz.com
    10 min
  • S1 Ep3 The Value of Marketing and Engagement in Tourism
    It’s stating the obvious when I say that every tourism business has been affected by Covid, come catastrophically – and even those few businesses that had very little reliance on the international market have felt the effects of border closures.  Some of them just due to the fact a lot of their skilled staff come from overseas – think the ski fields for example.
    It’s been really surprising to me though just how many businesses have offloaded their sales and marketing teams during this time. Now obviously, it’s each business’ prerogative to make these decisions for what they feel is best for them at the time – and let’s face it, it also helps businesses like ours!  But in times of crisis, marketing really comes into its own to help your business pull through. 
    Let's discuss how. 
     
    www.destinatenz.com
    11 min
  • S1 Ep2 When 1+1= Way More
    In this episode, I want to touch on competition and collaboration and how it relates to the tourism industry.
     
    I read a quote recently that really resonated with me -  that collaboration divides the task, and multiplies the success – I do believe this is so true in the tourism industry.
     
    There are some fabulous examples of collaboration in our industry, you only need to spend a few minutes standing in front of a brochure rack to see how many tourism operators work together with combo offers and products. Why do they do this?
     
    www.destinatenz.com
    6 min
  • S1 Ep1 - The Stages of Grief - Tourism and Covid-19
    In this first episode, I discuss the stages of grief that I've gone through as we traverse this new Covid world in the tourism industry. 
    There is no doubt that Covid-19 threw us all a huge curveball – if you’ve worked in adventure tourism, or probably even just tourism, you’re likely to have spent a lot of time over the years, like I have, planning for a crisis.  You run mock crises, do desktop exercises and plan for your ‘black swan moment’.  Well it’s fair to say that in my many years in the industry, we never practiced or considered a global pandemic that would effectively cut off 100% of our revenue overnight.
    www.destinatenz.com
    7 min

About The Tourism Chat Show

From the publisher's feed

Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together!

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