The Tourism Chat Show

The Tourism Chat Show

By Destinate NZBusinessMarketingManagement
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The Tourism Chat Show episodes

  • 15. Let's celebrate Te Wiki o Te Reo Maori

    Kia ora! It's Te Wiki o Te Reo Maori, or Maori Language Week in New Zealand, so I thought I would take the time to celebrate this fun week and have a go myself. 

    Afterall, it's one of the three official languages of Aotearoa so we should all be trying to learn a few words. 

    And whilst we're celebrating, I also give a shout out to a very special tourism business celebrating 65 years in operation this month - the Mount Cook Ski Planes. 

     

    Thanks for listening. 

    www.destinatenz.com 

    #tourismmarketing #reomaori #celebratesuccess #happybirthday 

    8 min
  • S1 Ep14 - Trends I've noticed about the Domestic Market

    Hopefully by now you’ve all had plenty of domestic visitors through your doors.  I’ve been really fortunate to be working with some amazing operators right around the country who have been busy refocussing their efforts on the domestic market and in this episode I discuss a few trends I’ve started noticing.   I’d be really interested to hear from you as to what you’re seeing in your business too after this episode.

    The one thing to remember through all of this is that all the work you do now in the domestic space isn’t just helping you through these times with the borders closed – it also sets you up for the future – where you can have a diversified customer base and not be reliant on one market.  And if you can convince the team of 5 million to love you now, think how powerful that is when the international visitors arrive and ask for advice on where to go and what to do!

     

    #tourismmarketing #marketing #domestictravel #domestictourism #nztourism 

    www.destinatenz.com 

    10 min
  • S1 Ep13 - How to Host a Fab Famil

    We all know that having agents and media experience our products is one of the best selling tools we have. But do you make the most of each of these visits?

    In this episode, I share some of the most memorable (good and bad) famils and some tips for making them fab. 

    Happy hosting! 

    Thanks for listening

    www.destinatenz.com

    9 min
  • S1 Ep12 - Setting your Goals and Smashing Them

    How many of you have your business goals written down somewhere that your whole team can access?  

    Most of us start a new year and write down some resolutions, only to find that by the end of the Christmas holidays they’ve been forgotten and you’re just back to life as usual.

    So why is this?  Writing down your goals isn’t enough - Most likely of all is that you didn’t create a plan – and a goal without a plan is just a wish!

    In this episode, I talk about my tips for setting goals using the SMART goal approach and how to take steps to smash them. 

    Good luck! 

    Thanks for listening 

    www.destinatenz.com 

    8 min
  • S1 Ep11 - The Value of Great Photography
    How many of you have invested heavily in professional photos for your tourism business? I’m hoping most of you!  And how many of you simply grab your own camera and snap away?   Now that’s okay if you have some photography skills but don’t underestimate the power of great photos for your business.
    In this episode, I talk through what it takes to create a great photography brief, tips on choosing a photographer and how to survive the photoshoot day! 
     
    Thanks for listening
    www.destinatenz.com
    12 min
  • S1 Ep10 - Defining your Target Market
    On the last episode I talked about the first step in becoming a loved brand being to define your target market and I’ve had a couple of people ask me how to do this for a tourism business, especially when you pretty much just want anyone who is travelling through your area to come and spend some money with you.  And that’s true.  But there is power in refining your position in the market and connecting on a deeper level with your customer.  It’s all about relevancy and relating to the person on the other side of the counter.
    In this episode, Michelle Caldwell explains how. 
     
    www.destinatenz.com
    8 min
  • S1 Ep9 - How to get customers to fall in love with your brand
    In this episode we talk love, and more specifically what you can do to make your customers fall in love with your brand. 
    It's often quite challenging in tourism to create a deep connection with your customers, because a lot of them only visit once - but it is possible. 
    I discuss some tips on what you can do to make this happen - the subtle art of seduction in a business sense. 
    www.destinatenz.com
    9 min
  • S1 Ep8 - Don't go round in circles
    In this episode, we talk about three different marketing ideas you can use right now in your business.  
    Don't go round in circles wondering what you should be doing - we try to provide clarity and support on how you can start small but aim big. 
    One thing is for sure – if you do nothing, you will get nothing back in return.  This is a time to think big, try new stuff and who knows? It could lead to something amazing!  And you don’t need to spend a fortune to do all of this either.  It’s about using all of the experience you’ve built up over the many years you’ve been working and giving yourself the head space and freedom to really think this through and plan.
    #tourismmarketing 
    www.destinatenz.com
    7 min
  • S1 Ep7 - We're a resilient bunch
    In this episode, I talk about the resilient people in the tourism industry.  Times have been tough but most of the industry has a way of just getting on with it and looking for their next opportunity. 
    I also share a few ways you can increase your resilience, even when you're feeling broken. 
    Don't forget to reach out for help if you need it, there is no shame at all in that. 
    Thanks for listening.
    www.destinatenz.com
    9 min
  • S1 Ep6 - Here we go again!
    So after 102 days of no community transmission in NZ, Covid-19 is back.  
    It's been a huge shock to the country and had massive implications on how we operate tourism businesses. 
    In this episode, I wanted to check in with you to see how you're doing and offer some of my personal strategies to help you deal with the anxiety you might be feeling at the moment.   This is completely normal, but if you feel like you need help, please ask! 
     
    www.destinatenz.com
    7 min

About The Tourism Chat Show

From the publisher's feed

Kia ora and Welcome to The Tourism Chat Show, your passport to the world of travel and tourism! Hosted by Michelle Caldwell, an experienced senior marketer in the NZ Tourism Industry, you will be taken on a captivating journey through the industry. Join us every Wednesday as we explore the insights, stories, and wisdom of tourism’s brightest minds and most fascinating personalities. Whether you’re an industry veteran, or just starting out, or you’re just curious about the latest tourism trends and tips, this podcast is your ultimate destination for all things tourism. So fasten your seatbelts, and let’s embark on this exciting adventure together!

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