Creating Meaningful Motivation through Understanding Customer Needs 
Shep Hyken interviews Aransas Savas, the experience designer at Stone Mantel, and the co-host of the Experience Strategy Podcast. She talks about the transformational experience and creating a more meaningful and valuable relationship between customers and companies. 
Top Takeaways:   
Transformational experiences involve understanding what truly motivates and inspires customers. This goes beyond mere metrics and focuses on the holistic changes people experience. 
 
Meaningful motivation is key to creating a valuable relationship between a company and its customers. It involves understanding customers' needs and building experiences that cater to those needs, leading to a more lasting and meaningful connection. 
 
Manipulative motivation, where companies use data to manipulate customers for their own needs, is not the ideal approach. Meaningful motivation focuses on creating experiences that genuinely respond to customers' needs and desires. 
 
The power of transformation lies in unlocking and understanding the transformational aspects of a program or service. By shifting focus from just one metric (e.g., weight loss) to a holistic approach, companies can create more meaningful and impactful experiences. 
 
The power of transformation lies in unlocking and understanding the transformational aspects of a program or service. By shifting focus from just one metric to a holistic approach, companies can create more meaningful and impactful experiences. 
 
Understanding what matters to customers and aligning business strategies and experiences to those needs is crucial. Companies can build strong, lasting relationships with their target audience by putting customers at the center and designing experiences around their motivations. 
 
Plus, Shep and Aransas discuss which industries transformational experiences apply to. Tune in! 
Quote:  
"The transformation economy is about understanding what truly motivates and inspires customers to create lasting change in their lives." 

 
About:   
Shep Hyken interviews Aransas Savas, the experience designer at Stone Mantel and the co-host of the Experience Strategy Podcast. She has worked with leading brands such as Weight Watchers, Best Buy, Truist Bank, and Clayton Homes. 
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

The Transformational Economy Featuring Aransas Savas

Amazing Business Radio features customer service expert and New York Times bestselling author Shep Hyken who interviews leading business professionals and other customer experience experts. Each guest shares tips and insights on how to succeed in business. The bright business minds featured on Amazing Business Radio come from all over the world and include viral video stars, corporate CEOs, bestselling authors, thought leaders, and many other inspiring personalities. The show covers a variety of topics related to customer service and customer experience and will provide answers that listeners need to know in order to take their success to the next level. Amazing Business Radio airs every week on, itunes, Soundcloud, and other platforms and channels.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Acquire and Keep Clients for Life 
Shep Hyken interviews Richard Weylman, hall of fame inducted keynote speaker and bestselling author. He talks about his latest book, 100 Proven Ways to Acquire and Keep Clients for Life, and how an elevated customer experience helps brands stand out amidst the competition. 
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   


How can companies create elevated experiences at every touch point for their customers? 


How does the concept of "lifetime value" impact customer-focused decision-making? 


What's the significance of emotional engagement in driving customer loyalty and revenue? 


How can small, personalized gestures impact the customer experience? 


How does cultivating relationships with customers contribute to long-term profitability? 

Top Takeaways:   
There are four things that customers are looking for. They are looking for brands that are thoughtful, kind, caring, and empathetic. 
 
Understand your customers' lifetime value (LTV). By recognizing a customer's potential long-term value, businesses can make better customer-focused decisions that are less about the amount they spend on any single purchase and more about nurturing relationships, ensuring positive experiences, and understanding their needs.  
 
Small gestures and careful word choices matter. Businesses can make customers feel valued and respected by paying attention to details, like calling customers by their preferred names and avoiding generic follow-up messages. Even a simple gesture can leave a lasting positive impression, potentially leading to future business opportunities. 
 
Building relationships with customers helps businesses stand out in a crowded market. Creating emotional connections and nurturing long-term relationships drive revenue by de-commoditizing your products and strengthening customer loyalty. 
 
Plus, Richard shares how a thank-you note after a rejection earned him a future opportunity. Tune in! 
 Quote:  
"What happens when you elevate the experience by focusing on kindness, thoughtfulness, caring, and empathy? What happens is you elevate the experience and create emotional engagement." 

 
About:    
Richard Weylman is a keynote speaker, customer experience expert, and the author of two international bestsellers, including The Power of Why: Breaking Out in a Competitive Marketplace. His latest book, 100 Proven Ways to Acquire and Keep Clients for Life, is now available on Amazon. 
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   
Learn more about your ad choices. Visit megaphone.fm/adchoices

Elevated Experience Equals Emotional Engagement Featuring Richard Weylman

How Building Resilience Can Positively Impact Customer Service 
Shep Hyken interviews Simon T. Bailey, world's leading expert in brilliance and author of Resilience@Work: How to Coach Yourself Into a Thriving Future. In addition to a review of his SPARK concept from his last interview on Amazing Business Radio, he talks about the importance of resilience in the workplace and the journey from being resilient to achieving brilliance. 
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   


How can practicing resilience impact customer service and experience in the workplace? 


What are the principles of the SPARK model, and how can they be applied to enhance customer loyalty? 


How can companies transform a transactional customer interaction into a lasting connection? 


What are some effective strategies for leaders to create an exceptional customer experience through their employees? 


How can a company build an emotional connection with its customers in a crowded market? 

Top Takeaways:   
Simon gives us a quick review of the SPARK customer service framework that ignites passion, cultivates devotion, and breeds unwavering customer loyalty. 



See them as guests. 


Personalize the experience. 


Anticipate their needs. 


Respond immediately. 


Keep them loyal. 

 
The SPARK framework works as effectively on your employees as it does on your customers. Leaders create the experience for employees, and employees create the experience for customers.  
 
Resilience is important in both personal and professional life. It's about bouncing back and being flexible in the face of challenges. Instead of spiraling down, ask yourself, “What went well that can help you spiral up instead of spiraling down?” 
 
Recognizing and acknowledging your employees' efforts can encourage them to repeat positive behaviors. One minute spent on recognition can inspire 100 minutes of initiative.  
 
Leaders and managers play a critical role in building resilience within their teams. By reinforcing positive behaviors and recognizing their efforts, leaders can inspire and empower employees to embrace resilience and work towards brilliance. 
 
Plus, Shep and Simon discuss the four characters in business: Hurry, Worry, Ready, and Steady. Tune in! 
Quote:  
"Those who get the customer experience right make it common practice. It's a part of their culture. They embed it into the heads, hearts, and hands of everyone who connects with their customers." 
 

About:   
Simon T. Bailey is the world's leading expert in Brilliance. He has worked with leading organizations worldwide, including Disney, American Express, Deloitte, Marriott, Visa, Stanford Health Care, and Taco Bell.
 
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Embracing Resilience to Achieve Brilliance Featuring Simon T. Bailey

How to Seamlessly Implement AI into Your Customer Support Process 
Shep Hyken interviews Elizabeth Tobey, Head of Marketing for Digital and AI at NICE. She talks about testing, implementing, and embracing AI to increase customer and employee satisfaction.  
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   


How does AI impact customer experience and satisfaction? 


What are the key considerations for businesses when testing and implementing AI in customer service? 


What role does knowledge management play in shaping the quality of AI responses in customer service? 


How can AI help in providing a personalized customer? 


What are the challenges and benefits of implementing AI in business? 

Top Takeaways:   
Artificial intelligence (AI) is changing  how businesses interact with customers. It can streamline processes to improve customer experiences and empower employees. The key is to find the right AI partner who understands a company's specific needs and can provide solutions that work seamlessly without making the process more complicated and less convenient for customers and employees. 
 
Implementing AI into business practices doesn't have to be a long and challenging process. Companies should seek vendors who can move quickly to provide solutions that improve efficiency and customer satisfaction. It's important to test AI thoroughly to ensure it positively impacts the customers, employees, and the company. 
 
Some companies make the mistake of creating a solution that's great for the customer but adds three more steps to the agent, creating a more complex process, frustration, and burnout. 
 
Companies need to set clear goals and success metrics before implementing new technology. Establish the outcomes and KPIs you want to see for your customers and employees. Don't put together a solution, be it AI, self-service, or any other type of technology, without an end in mind. 
 
The budget and cost of AI solutions have evolved over the years, making them more accessible to a wider range of businesses. The focus is now on the proof of value that AI can bring, such as reducing cognitive overload for employees and enhancing service efficiency. 
 
Plus, Shep and Elizabeth discuss the gap between digital customer support and what companies provide. Tune in! 
Quote:  
"AI management is actually knowledge management. Your AI is only as good as the data and knowledge that you feed it. If you put garbage in, you might get garbage out." 
 

About:   
Elizabeth Tobey is the Head of Marketing for NICE's Digital Solutions group. She has held leadership roles in marketing, communications, community management, and customer experience across video game, social media, and cloud platform technology firms operating in both B2B and B2C. 
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Embracing AI to Enhance Customer and Employee Experience Featuring Elizabeth Tobey

How to Elevate Customer Experience and Strengthen Loyalty 
Shep Hyken interviews Katie Mares, brand experience expert and best-selling author of CustomHER Experience. She talks about the 5 steps to creating a 5-star customer experience and the importance of genuine human connection to win over customers. 
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   


What five steps are crucial for creating a five-star customer service experience? 


How can language and tone significantly impact customer service interactions? 


What are the potential drawbacks of companies relying solely on AI and technology for customer interactions? 


How does the human touch impact customer experiences in an increasingly tech-driven world? 


How does service recovery contribute to building customer loyalty and trust? 

Top Takeaways:   
Katie has shared the five steps to a five-star service on her previous episode on Amazing Business Radio. We are bringing it back as a reminder, plus more insights, examples, and actionable tips! 
 
#1 What you say and how you say it matters. Focus on the language and tone you use to communicate with your customers. 
#2 Use your customer's name. Break down those walls immediately to create that instant connection. 
#3 Be genuine. Customers want to know that you care, not just that you have to care. 
#4 Anticipate their needs and deliver that plus one. Customers will give you the information, listen, and use what you know to elevate their experience.
#5 Be a hero. Sometimes, humans drop the ball. Service recovery doesn't just fix the problem, it restores confidence. 

Women influence $43 trillion of worldwide spending annually. They also refer businesses they like 25% to 35% more than men. They influence 3 to 5 generations of spending. If you provide a good experience, you are not only earning her money and loyalty, but she is referring you to everyone in her orbit.  
 
While technology plays an important role in customer service, it should include the essential element of human interaction. Maintaining a balance between technology and human connection is crucial to providing a holistic and satisfying customer experience. 
 
Plus, Shep and Katie discuss how a good customer experience can double your revenue in 36 months. Tune in! 
Quote:  
"Often, we forget that our customers are humans who want an experience. Our sales systems and processes make the experience smoother, but they don't make the experience. It is up to us to elevate that experience and create trust that will lead to customer loyalty, increased referrals, and increased revenue." 


About:   
Katie Mares is a brand experience expert, TED talk speaker, and #1 Best Selling Author of CustomHER Experience. 
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.  
Learn more about your ad choices. Visit megaphone.fm/adchoices

The 5 Steps to a 5-Star Customer Experience Featuring Katie Mares

The Impact of “Customer Research” on Achieving Customer Success 
Shep Hyken interviews Sara Caldwell, VP of Customer Experience at Dovetail. She talks about the importance of everyone in the company being involved in customer research to understand and meet customer needs. 
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:   


Why is it essential for companies to understand the specific needs of their customers?  


How can unstructured data from customer conversations be transformed into actionable insights?  


How can companies use conversational research to gain insights and improve the customer experience? 


How can companies effectively leverage customer feedback from call center recordings for improvements? 


How do companies use customer feedback to enhance products and services and better serve customers? 

Top Takeaways:   
Customer success in any business is about making your customers successful so that they can, in turn, be more successful with their clients. It means understanding your customers' core needs and matching them to a solution. The goal is to focus on how often the product or service is used and how it helps the customer succeed in their role and achieve their objectives. 
 
Researching customer insights is not limited to a specific role or department. It's something that everyone in a company can do to help improve products and services. This allows various teams in a company to learn more about their users and build their products or services accordingly. 
 
Organizations are increasingly recognizing the importance of understanding customer feedback to inform decision-making. By analyzing and understanding customer conversations, companies can gain valuable insights that inform product development, customer support enhancements, and overall business decision-making. 
 
Self-service customer support is becoming increasingly important. Many customers prefer to resolve their issues without interacting with a support team. Companies must create a seamless customer experience where customers can find answers to their questions without interacting with a support representative. 
 
Transforming complex, unstructured data into actionable insights is key to helping teams build products their customers love. This involves taking conversations with customers and consolidating them into understandable insights. By making customer insights accessible and actionable, organizations can continually leverage this information to enhance their products, services, and support systems.  
 
Plus, Sara shares what every customer success manager needs to know. Tune in!  
Quote:  
"If you're confident in your resources and abilities to truly excel in providing a remarkable customer experience, and it fulfills a customer need while setting you apart in the market, then it's worth prioritizing." 
 

About:   
Sara Caldwell is the VP of Customer Experience at Dovetail. A science school teacher by background, she transitioned into customer service and experience, gaining valuable insights and skills at companies like Asana, Reforge, and Neverware. 
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.   
Learn more about your ad choices. Visit megaphone.fm/adchoices

The Transformational Economy Featuring Aransas Savas

Download our free app to listen on your phone