If attention is the ultimate real estate in Advertising, then you have to plan for the outcomes in learning as you plan to extract from it.

SPO sits at the core of solving many of problems plaguing Programmatic and any other audience buying practices ranging from DEI impact, brand safety, MFAs, attribution, etc.

At one point, a data management platform (DMP) anchored much of the advance targeting philosophy for Brands. But once the world started to unlock first party data, then entered the consumer data platform (CDP).

#Gaming is one of the coveted “uninterrupted” experiences. And as the #attention wars heat up, this matters

Brands need to ink the #mentality prior to in-market activation

Given the consumer nuances that buying platforms aren’t suited to decipher, media buying needs better “Decisioning.”

At natural part of the #DOOH ecosystem is events. #albertthompson

While other media types have expansion constraints, but #DOOH maps to physical real estate expansion. #albertthompson

The promise of #Metaverse experiences in Web3 is the aspect of photo realism for the user experience. #albertthompson

The shift to #Web3 ushers in a whole new way of thinking.