Amid threats of annexation and U.S.-imposed tariffs, Canadians are using their dollars to purchase Canadian goods. However, consumer complaints about products mislabelled as Canadian have spiked since the Buy Canadian movement began. Some in the food and beverage industry say cracking down too hard on mistaken labelling could backfire, dissuading retailers from promoting Canadian foods.

Susan Krashinsky Robertson and Kate Helmore, both journalists for The Globe’s Report on Business, join The Decibel to discuss Canadian food labelling, the benefits of the Buy Canadian movement for farmers and producers, and how retailers can leverage patriotic shoppers to rebuild trust with them.

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