Tugboat Institute member Penny Pennington was appointed Managing Partner at Edward Jones—the sixth in its 97-year history—in 2019. Edward Jones has over 43,000 associates and 7 million clients who trust Edward Jones to help them achieve their financial goals—the company is Evergreen through and through. In this presentation from Tugboat Institute Summit 2019, Penny shares her insight into the fundamental importance of building and maintaining trust in Evergreen businesses—with employees and with customers.