E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true.

I break down when backlinks actually matter, when they don’t, and why most businesses already have enough authority to rank without spending endless hours chasing links.

You’ll learn: - Why backlinks are overrated for many purchase-intent keywords - When backlinks do make the biggest difference - The danger of over-focusing on link building instead of content and keyword targeting - How niche, topical links can outperform high-volume general backlinks

If you’ve been told that SEO success is impossible without hundreds of backlinks, this episode will set the record straight.

⭐️ How to Build Backlinks for a New Website (2025 Edition) - https://www.youtube.com/watch?v=w4-qtK2VK0s

🏆 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Debunking the Backlink Myth in SEO 00:38 When Backlinks Truly Matter 01:45 The Role of Backlinks for New Sites 02:39 Misconceptions About Backlinks and SEO 03:39 The Importance of Quality Content Over Backlinks

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#linkbuilding #backlinks #searchengineoptimization #seotips