In today's show I'm chatting to a founder, board member, mentor, and fellow podcaster! Kimberley Waldron, founder of Started (the FinTech brand and PR specialists), argues that poor communication, not technology failure, is the biggest threat to FinTech adoption.

Together we unpack why the industry must shift focus from internal jargon to tangible end-user benefits. Kimberley explains that in times of economic turbulence, building trust requires authentic, sympathetic human communication.

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