Proving ROI. It's one of the essentials we focus on at Blue Light, especially in Paid Media. For our fitness studio partners using booking platform MindBody, though, this can be tricky. The studio's Facebook Pixel won't work because it's not their site, and MindBody only allows Google Analytics tracking.

Our solution: Create a workflow that takes users on a short, yet trackable journey, landing on a page we track with Goals on Google Analytics.

On this episode of The Tuesday Show, we'll walk you through how to use MindBody's widget, Google Analytics, and a landing page so you can know where your purchases come from.

For a video version with screenshots to guide you through the process, head here.

It's interesting to see so many brands still worried about making the shift from traditional retail sales to a direct to consumer model. It's even more interesting to see how many brands are still reluctant to shift their advertising budget from traditional OOH and print to digital channels.

To us it just makes sense. There are certain online retailers that seem to make a lot of sense to us though, obviously, the searchability of Amazon makes sense, for supplements with international reach, iHerb makes a lot of sense.

But outside of that - why not focus more energy on getting traffic to their own sites? You're capturing data, you're increasing your margins. Maybe it's because only 15% of all retail sales are attributed to e-commerce, which is fine.

I get that we can't completely make the shift overnight - but if that's the case then stop comparing to brands like Away, Allbirds, or The Honest Company, who focus almost all of their efforts on direct to consumer. Until you decide to take the same focus, you're playing a completely different game.

Watch the full video on LinkedIn!

This week we're getting picky... about what's in our performance bars. Picky Bars is a gluten-free performance bar company in Bend, Oregon, started by three professional athletes (Jesse Thomas, Lauren Fleshman, and Stephanie Bruce) looking for a better bar. We love them in the office because that's a type of performance, too, right? Right. 

Listen in to hear the results of their Heartline Assessment, our influencer dream team, and who really ate all the Picky Bars in the office.

We appreciate brands that are authentic to themselves, which is why this episode was so fun to record! This week Mikhail and Hannah cover what we love about World Peas and their Peatos, which includes some well-targeted jokes against a certain cheesy cheetah.

World Peas may have a great brand voice, but there is some room for improvement after running them through the Heartline Assessment. Listen in to see their score and our advice on how to improve it.

If you've been enjoying the Tuesday Show, we would appreciate your review! It really helps us out as we continue to share our top branding and marketing advice.

On this week's episode of the Tuesday Show, we're brewing up something special... pun intended. But, in all seriousness, this week Hannah and Mikhail discuss Kicking Horse Coffee's marketing strengths and put them through the Heart Line Assessment!

Kicking Horse Coffee has been around for 20 years, and has rightly earned it's title as Canada's #1 Whole Bean coffee. All of their coffee is organic and fair trade, roasted in the Canadian Rocky Mountains. For more information, visit their website.

We want to hear your thoughts! Head to LinkedIn and share what you think about this Heart Line Assessment.

KeVita has some of the best content social media content we've seen in a long time. This sparkling probiotic and kombucha brand stays true to the brand in every single post they put out.

Their videos are unique and lively, branded content is beautifully executed and their influencer and user-generated content seem to be very well managed. On this episode of the Tuesday Show Nelson Schnebelen and I put the brand through the Heartline Assessment. Check out the episode to see how they achieved a very strong 7/10.

We want to hear what you think. Comment here to share your thoughts and if you would give them a different rating! 

The nitty-gritty matters, even for big brands. Which is why this week we're using our 10-point Heartline Rating on Jack Link's Jerky, a favorite office snack for Mikhail and Nelson. 

They review brand loyalty, the influencer dream team, Instagram highlights, hashtag strategy, and more. Listen in to hear what's working and what Mikhail and Nelson recommend to improve.

Want to see us review a brand you like? Or your own brand? Send it to [email protected] for the opportunity to be featured on an upcoming episode.

Lately, we've been reviewing natural product consumer packaged goods on the Tuesday Show and putting them through our Heartline Assessment. It's a 10 point checklist that evaluates how well a brand is using Instagram.

This week Tim brought on The Seaweed Bath Co. and we touched on their exquisite branding and use of social media. They do an excellent job of incorporating UGC and branded content. We love this brand and can't wait to try more of it!

See the full video on LinkedIn.

This week begins with a debate on "cocoa" vs "cacao" and ends with a digital audit for chocolate brand Chocolove with our 10-point Heartline Rating. We love their brand aesthetic, and their unique flavor combos make it a prime example for an engaging influencer campaign.

Chocolove's social presence has momentum, but their Heartline Rating does show some areas for improvement. Listen in as Mikhail and Tim share the final rating along with their recommendations.

As always, we appreciate your time and attention, and you can watch the full video on LinkedIn!

Remember, whatever you do, put your heart into it.

This social media audit may just make you ~green~ with envy. Amazing Grass is a family-owned nutritional superfood product that stands for high-quality and nutritious products that help people live healthier lives.

This week we're also introducing the Heartline Rating, a 10-point system that reviews a brand's online presence. We review their bio, Instagram Stories, highlights, content creation, community management, and even their hashtag use.

Listen in as Mikhail and Tim share the official Heartline Rating for Amazing Grass, as well as some recommendations.

Be sure to check out the video on LinkedIn to see the examples we mentioned in this episode!