Dr. Praeger's Sensible Foods is doing an incredible job on social media. They're creating cohesive, valuable content for their Instagram and Facebook pages. They're using Instagram stories highlights to share user-generated-content, locations, and recipes, and they're interacting with their audience in the comments.

But where could they improve? You'll have to listen to find out.

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This week we're auditing PBfit, a healthy alternative to traditional peanut butter. Tim met the PBfit team at The Fit Expo in LA, and in short, we're impressed. They use the grid to their advantage, have eye-catching packaging, and enjoy good engagement on social.

Listen in to hear the rest of our audit, which includes how to maximize packaging while creating a cohesive online presence.

Do you have a brand you want us to audit? Shoot us an email at [email protected], and make sure to check out the full video on our Facebook page.

Dada Daily is a vegan snack company that's crushing it on Instagram. In fact, if you looked at their Instagram feed, you may not realize it. They use fashion, art, and occasional product photo to promote their fashion-forward lifestyle through nutritional and artistic snacks.

While we love their feed, we do have a few recommendations. Listen in to see what they are!

Be sure to check out the full video on LinkedIn for a *fyre* intro.

Do you know a company we should audit? Comment on the LinkedIn post and let us know what it is.

We always enjoy working with restaurants and have learned a few tricks over the years to help our clients stand out. We had a good friend of ours, Adam, share how he connects with customers as people, not numbers, at his restaurant, Cruisers Pizza Bar & Grill. 

They're a five-time Best of OC Winner, so you know they're doing it right!

See the video on our Facebook page.

This week on The Tuesday Show, Blue Light Media’s, Tim Lee and Mikhail Alfon bite into Beyond Meat burgers (literally) to discuss their current marketing strategy. 

The plant-based meat alternative is disrupting the meat industry with their product line that covers our three favorite food groups; tacos, burgers, and hot dogs.

While their mission to “make the world a better place, one delicious meal at a time” is something we can all definitely behind — we couldn’t help but take a look at what we believe they’re doing right on Instagram.

Beyond is doing so many things right on digital, but even more to impact change in our environment and our health. To learn more about Beyond Meat, just click here.

Be sure to check out the Tuesday Show video for an egg-cellent bonus!

It's the first Tuesday Show of 2019! 2018 was incredible, and we're planning some big things for this year. Meet our new team member Tim Lee, our plans for upcoming Tuesday Show episodes, and perhaps most exciting, why we're focusing on making consumer packaged goods in the natural products industry our specialty.

Oh, and we did the Bird Box Challenge, so you really should watch this one. You'll be glad you did.

As 2018 comes to a close, it's time to revisit one of the most common questions we get: "how do you grow followers on Instagram?" Hint:  It starts with building a community.

Head over to YouTube for our full Tuesday Show archive!

Here at Blue Light, everyone on the team has worked in food service. This has given us a united foundation for what great account management looks like. And today we're sharing our secrets to help your team become the best account managers possible. After all, the best form of marketing is great customer service.

Enjoying The Tuesday Show? Please rate and review! More importantly, let us know what you'd like to hear on future episodes.

This week on The Tuesday Show TBT we're sharing our talk with Bre Thomas, founder of the plant-based meal prep service Nutrivenience. She shares how she built 2.5x growth year after year, as well as how to build a brand people love and trust.

Connect with Bre & Nutrivenience on Instagram, and check out their latest menu offerings here!

Enjoying the Tuesday Show? Leave a review and let us know what you want to hear more of!

Everyone talks about consistency, but how many follow through? (See what we did there?) From sales to advertising to content strategy, you need to go through 100% of the process every time. Without this consistency, you won't know how to optimize your work.

Let's make it happen, together.

Check out the Tuesday Show archives on YouTube, and if you've been finding these helpful, please rate and review!