Tyler Perry is facing a $260 million sexual harassment lawsuit from actor Derek Dixon—and his legal team wasted no time calling it a “scam” and “shakedown.” That move may work in court. It won’t hold up in the court of public opinion.

In this episode, I break down:

• How aggressive legal statements create reputational damage
• Why pattern recognition is the biggest risk to Perry’s brand
• The Christian Keyes video circulating online and its unspoken implications
• What Perry’s team should have said instead—and why it matters

From the “Lizzo Effect” to the gap between legal and reputation risk, this is a classic case of what happens when a billion-dollar brand forgets that beloved status is earned—and easily revoked.

Strategic Takeaway: Defensive desperation destroys trust faster than the allegation itself.

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