Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.

They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and the potential for significant growth in the brand partnership space. The conversation also highlights the role of the Brand Partnerships platform in facilitating these connections and the future of brand collaborations in the marketing strategy.

Listen to find out more about:

• The steps required to begin the process in pursuing brand partnerships
• Best practices for successful collaborations
• The challenges faced in building brand partnerships

Key segments of this podcast and where you can tune in to go direct:
[03:25] The Need for Brand Collaborations
[11:03] Identifying the Right Partners
[28:25] The Future of Brand Partnerships

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