The Undeniable

What place does placemaking have in fostering civic spirit and building a more just society? Heidi Majerik, Vice President & General Manager at Southern Land Company in Denver, CO, is passionate about figuring it out. Awarded the Outstanding Women in Business Award in 2014 by the Denver Business Journal, Heidi has a history of creating vibrant urban environments — she led the nation’s largest urban infill project to transform Denver’s former airport into a city neighborhood now known as Central Park. Today, she shares with us a fascinating perspective on how urban planning can make for healthier cities, how master-planned neighborhoods can create cohesion across socioeconomic groups, and real estate’s role in creating a more equitable society.

Now that home is a first, second and third place, what does “home” actually mean? In today’s episode Deven talks to Stephen Fuller, architect and owner of Stephen Fuller Designs, about trends in architecture and the evolution of home design —  from back before CAD drawings came to be, up to today, as technology creates new possibilities in architecture and construction. 

The real estate vertical is seeing increased consumer interest in properties that offer space, privacy, and agricultural capabilities. Today's guest, Jason Shearer, Senior Manager at Raydient Places + Properties, has devoted his career to forestry and to the management and sale of rural communities. He shares his perspective on the resurgence of  "homesteading," what living off-the-grid means today, and the new profile of the rural buyer. He even teaches us a new word or two (hint: Barndominium).

Why do we travel? Travel writer, former Head Writer and Strategist for Overabove, and an avid traveler herself, Jane Hudson, PhD argues that the experience of being an outsider is why travel is essential to the human experience — and predicts what will change as the industry reopens. She and Deven discuss technology’s role in travel and what travel marketers can do to re-engage loyal customer relationships in the return to “normal.” And why sometimes being firmly rooted in the present is the best destination.

Timing is everything. Today, Deven and fellow entrepreneur and former business partner Michael Worthington, CEO of real estate marketing technology firm Brightdoor, take a look at how the past evolution of technology informs the future of business and innovation -- and why there may be no time like the present to launch a new tech product for real estate. 

How do a 3,800-lb bag of potatoes, 2 buckets of sap and an "intentional tech" approach build leaders for the next generation? A junior boarding school in the Adirondacks may have the answer. Join us for a conversation with Todd Ormiston, Executive Director of the North Country School, who discusses how a low-res, low-tech environment sets today's students up for sustainable, self-sufficient success tomorrow.

As the pandemic crisis tests our faith, values and ideas about “business as usual,” there is an enormous opportunity for companies and individuals to rally hope in others and to emerge as leaders. In this episode, Liz Christofferen, Founder and CEO of the Empower Consulting Group, talks about how leadership is the difference between expansion and contraction, the importance of collaboration in addition to competition, and her 4 key actions about how true leaders will inspire others to rebuild the new economy. 

 In Part 2 of our interview with Ray Owens, CEO of DXM, Ray talks to John and Deven about the implications of Data Management Platforms. The depth and scope of audience data now available — to marketers of all sizes, not just enterprise organizations — encompasses thousands of online and offline customer data variables. Using these variables to identify and predict audiences means marketers have a fighting chance to serve relevant communications to consumers. And it’s an opportunity they should seize.

What is data-driven marketing, and how is it changing the way we identify, reach and engage audiences? The implications for marketing are enormous. Join us for Part 1 of our interview with Ray Owens, CEO of DXM, a marketing organization whose platform offers a suite of tools to enhance and optimize segmentation, market potential analysis, engagement, acquisition, retention, and ROI measurement. Ray has covered the consumer insights spectrum for practically every industry sector, particularly retail, healthcare, restaurant and hospitality, real estate, and financial services. Today, he shares those insights with us and tells us how marketers should be leveraging data to better target and cultivate audiences.