The Undeniable

Join us for a conversation with Terry Weaver, the President and Founder of Marketing and Sales Institute, specializing in sales and marketing training for luxury real estate communities. As the author of “Secrets of Selling from Real Estate Masters,” Terry has learned from some of the most successful in the business and has decades of experience. In today’s episode, Terry discusses his guiding sales philosophies and why they apply across all industries. He explains how the best salespeople don’t “show and tell,” but “know and sell,” and why being a great sales leader is more like coaching a sport than performing in a job. 

Starting where every great hotel story does — at the front desk — Jessica Mousley takes us from her time as night shift manager at a Kimpton Hotel, to an IT role where she worked to cull useable data across departments and inform CRM for a better guest experience, and lands us where she is now: a leader for Sentierre, a hospitality brand that is redefining the industry. She shares her point of view on bringing a new property to life, how technology tools can convert hospitality properties into true “hosts,” and why she’s excited about the rise of Machine Learning.

Today we welcome Jeff Yamaguchi, Vice President - Real Estate at The Robert Green Company. Jeff has decades of experience in luxury hospitality and real estate, spanning the globe. From Hawaii to Shanghai to Puerto Rico to Vegas, he’s headed sales and marketing for brands like Four Seasons, Montage, Pendry and Ritz Carlton. On today’s episode he shares his unique perspective on the convergence of hospitality and real estate, and discusses lifestyle factors that are driving purchase decisions for the new decade. And while he embraces technologies that allow buyers to experience an environment before they ever set foot on the property, he tells us why he still believes the power of the human connection — listening and building relationships — is the ultimate path to sales success.

How do you make a dream home a reality? In this episode, Deven talks to John Hillman, Vice President of Sales and Marketing at Crane Island in Amelia Island, FL, about selling what John calls “the joy of life.” As one of the developers for Southern Living’s 2019 Idea House on Crane Island, John describes the team behind the vision, architecture and design of the Idea House. And he discusses how planning for a "dream home" is not just about buying land, but buying a solution, and how both technology and human relationships play a critical role in identifying what a dream house means to individual buyers. (For more information or a tour of the Idea House, check out the website here.)

Click here to learn more about Overabove.

Welcome to the inaugural episode of The Undeniable! 

In marketing, everything has changed. Today, John Visgilio, Overabove Partner and Co-Founder, talks with Deven Spear, CIO, about how Overabove drives results for clients in this dynamic new landscape. Founded by John and his business partner, Ralph Guardiano, in 2002, Overabove was built for the way people consume information today: its non-traditional, solutions-oriented business model borrows from advertising, PR, direct marketing, experiential communications and insight-driven strategy. With the consumer as king, this service platform is increasingly in demand. 

Touching on a wide range of themes, John and Deven discuss the five-year outlook for technologies that will impact marketing; how Overabove's roots make it more relevant than ever as marketing lines blur, and the importance of embracing humanness in a technology-driven world.