The Unexpected Entrepreneur

In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the advantages of blogging over social media for content marketing. We talk about while social media provides short-term engagement, blogging offers long-term visibility and organic traffic through SEO. We even show real-life examples of how consistent blogging can lead to increased website traffic and improved Google rankings.

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie speaks with Jen and Kayla from Weaver Films and Photography about their rebranding journey. They discuss the challenges they faced before rebranding, the importance of having a consistent brand identity, and how their new website has improved their client experience.

About Weaver Films & Photography:

Jen and Kayla are the creative wife-wife duo behind Weaver Films and Photography, a newly rebranded studio formerly known as Weaver Wedding Films. For over a decade, they've been crafting cinematic wedding films that feel like they belong on the big screen—full of emotion, artistry, and those blink-and-you'll-miss-it moments that matter most.

Their new brand expands their vision beyond weddings, offering photography alongside videography and serving not only couples but also brands, musicians, and businesses who want visuals with heart and style while driving results. With backgrounds in media, music, and production (and a shared love of travel, vegan food, and good lighting), Jen and Kayla bring an easygoing, personable approach that makes every client feel comfortable in front of the camera—while delivering visuals that are anything but ordinary.

Weaver's Links:

+ Website

+ Instagram

+ Facebook

+ YouTube

+ LinkedIn

Our Links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast, we dive into what to post when you don't have any fresh sessions to blog about. Even when you feel like there is no new content to post, there are so many different educational topics that you can blog about. We dive into some of the best ways to continue posting valuable content on your blog, even if you don't have any new weddings or sessions to talk about!

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we dives into the importance of maximizing your marketing strategy by repurposing long-form content into various short-form formats. We talk about why it's not about posting more, but rather making existing content work harder for you. By breaking down long-form content like blog posts into smaller, engaging social media posts, you can reach different audiences and maintain a consistent posting schedule.

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.

Struggling with how to choose your brand colors and create a color palette that truly fits your photography brand? In this episode, we share five key steps for choosing brand colors that not only match your photos but also reflect your personality and vibe. You'll learn how to choose your brand color palette with confidence, using color psychology to pick colors that evoke the right emotions for your audience. We'll walk through tips for picking brand colors, creating brand colors that work well together, and choosing colors for your brand that make your website pop. If you've been overwhelmed by choosing your brand colors, this guide to building a color palette for your brand will help you finally nail it. Watch now to learn how to choose brand colors that feel like you and attract your dream clients.

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the differences between Instagram and blogging as marketing tools. We talk about the importance of consistency on Instagram for engagement, while highlighting the long-term benefits of blogging, such as SEO and sustained traffic.

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we dive into importance of having a website that actively works for you, specifically through the use of blogging. We talk about how many photographers underutilize their websites, treating them merely as digital business cards instead of powerful marketing tools. When, by leveraging a blog, you can attract their ideal clients and generate leads without constant effort. J

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we chat with Alisha, a wedding photographer, about her blogging journey. Alisha shares her initial challenges with blogging, the importance of having control over her content, and the long-term benefits of SEO. We also dive into how blogging enhances client experience and the value of repurposing content across platforms.

About Alisha:

Im Alisha with A. Light Photography- a Denver-based queer elopement+ portrait photographer who specializes in capturing love stories that defy convention. My business focus matches my moral focus: to create a relaxed, affirming space for couples—especially those who've felt like outsiders in traditional wedding settings. My work is rooted in celebrating individuality and authenticity, all bodies and all abilities.

Alisha's Links:

+ Website

+ Instagram

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie discusses the evolving landscape of blogging in 2025, debunking myths and emphasizing the importance of creating valuable content. She highlights how blogs can attract organic traffic, the necessity of providing real information alongside visuals, and the significance of building trust with transparency.

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur Podcast, we dive into some of the top reasons why your blog isn't actually bringing in clients. From randomly posting content to not including valuable information in the post, we break down some of the pitfalls you may be falling into and what you should do instead!

Our Links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Want to DIY your website? Check out our Showit template shop.

+ Interested in being a guest on our pod? Fill out the form on this page.