In this episode of the Unexpected Entrepreneur podcast, Jessie and Delaney discuss the intricacies of brand messaging for photographers. They explore what brand messaging is, how to define it, and the importance of client feedback in shaping it. 

About Delaney: 

Delaney Rietveld is the word nerd behind Dark Roast Copy Co., where she helps entrepreneurs and personal brands craft website copy that sells with empathy. Through conversational copywriting, she transforms websites into engaging sales conversations that help businesses show up authentically and capture attention.

Delaney's Links: 

+ Website + Instagram + LinkedIn + Threads + Check out her services!

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we talk about the significance of having a strong brand for photographers and how an outdated brand can hinder business growth. Then we dive into the Rebrand Edit service, designed to simplify the rebranding process, making it collaborative and tailored to your needs.   

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie and Brayden discuss the often confusing topics of business finances and taxes. Braden introduces his Unfuck Your Biz framework and we explore common mistakes made by new entrepreneurs, the importance of understanding compliance, and the nuances of hiring contractors versus employees.    About Braden: 

Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal, tax, and financial shit legit. Braden works primarily with online and creative small business owners through his law firm, the Not-Your-Average Law Firm and his online programs.

Braden hosts the Unf*ck Your Biz podcast and is the author of a book by the same title. When not doing business things, he is an avid runner, triathlete, CrossFit enthusiast, and home cook. When not doing those things, he's probably taking naps on his patio in San Diego, or watching shows with his husband and three dogs.

  Braden's Links:    + Website + Instagram + Facebook + Podcast + Threads + Join the Contract Club - All the templates you need. All in one place. Just pay the one-time, $50 cover, and you’re in for life.   + Subscribe to the Newsletter - Not everyone can have a lawyer and tax pro in their back pocket. We offer peace of mind with our monthly newsletter where we send legal updates, tax deadlines, helpful guides, checklists and access to our private podcast.  + Learn more about 1099s  

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we dive into the importance of having a unique photography website that reflects your personality and style. A bland website can make you forgettable and lose potential clients. We share actionable strategies for creating a standout website, including starting with brand personality, using storytelling, making booking easy, and infusing personality into every detail.   

Our links:

+ Grab your FREE ticket to the High-End Wedding Summit

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie and Christine Wright dive into the importance of inclusive photography, particularly for couples who exist in larger bodies. Christine shares her personal experiences as a plus-size bride and how it has shaped her passion for capturing diverse couples in the wedding industry. We explore the challenges faced by larger couples in finding representation and the need for photographers to adapt their techniques to ensure everyone feels comfortable and confident in front of the camera.      About Christine:    Christine is a Houston and Toronto-based wedding photographer who has been capturing couples for almost ten years. She is high-key obsessed with getting the perfect shot and highlighting all body types, which has resulted in global recognition from media giants like Cosmopolitan, People, Skinny Mommy and Popsugar. An advocate for plus-size couples and representation in media, she has started speaking about the unique challenges they face when planning a wedding and finding the right media team to capture them. She has recently started educating wedding photographers and videographers on how to communicate and capture couples who exist in larger bodies.   Christine's Links:   + Website + Instagram  + TikTok + Inclusive Styling Workshop  

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, KP dives into how photographers can stand out in a saturated market by embracing their unique strengths, personal stories, and creative styles. From creating a memorable brand experience and marketing with confidence to attracting the right clients, the episode provides actionable steps for photographers to carve their own space in the industry and connect with their ideal clients.  

Our links:

+ Grab your FREE ticket to the High-End Wedding Summit

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie and Maddie discuss the complexities of niching in business. Maddie shares her insights on niching, the importance of positioning and marketing, signs of outgrowing a niche, the benefits of a gradual transition, and the value of leveraging existing client relationships.    About Maddie:    Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the creator of the Rebrand group coaching program for brand photographers, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands.   Maddie's Links:   + Website  + Instagram + Podcast + Threads + Grab the shotlist  

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we dive into the importance of branding and rebranding for photographers. Your branding goes beyond logos and websites; it encompasses the story and experience a photographer creates for their clients. Defining your identity and values as a photographer serves as the foundation for effective rebranding and can be the difference-maker in finding perfectly aligned clients.   

Our links:

+ Grab your FREE ticket to the High-End Wedding Summit

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, we sit down with Andrea Cakmar, a talented wedding photographer based in Southern Arizona, to talk about her transformative rebranding journey. Andrea shares what it was like to transition from a DIY website to a professionally designed brand and how her new website attracts more aligned clients.    About Andrea:   Andrea Cakmar Photo + Film is a destination wedding photography and videography team based in Tucson, Arizona that is inclusive and affirming for all couples. The team specializes in artful, expressive photography captured through a warm, film-inspired style. Andrea and her associates are known for providing an elevated experience that guides couples through the wedding process, from consultation to gallery delivery.   Andrea's Links:    + Website  + Instagram + Facebook + YouTube  

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode, Jessie and Jocelyn talk about the importance of case studies for photographers. They highlight how case studies can help photographers attract their ideal clients, showcase their expertise, and differentiate themselves from the competition. Case studies go beyond traditional galleries and instead focus on specific situations, unique elements, and the photographer's process.    About Jocelyn:    Jocelyn Montemarano is a former journalist turned case study coach at Scale Your Resonance. She loves helping coaches, service providers, and experts to use their client stories to bring more transparency into the sales process and turn right-fit lurkers into dreamy clients.    Jocelyn's Links:    + Website+ Instagram + Threads + LinkedIn + Free Training: Discover How to Consistently Receive Results From Your Clients and Grow a Collection of High-Converting Case Study Content  

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.