The Unexpected Entrepreneur

The Unexpected Entrepreneur

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The Unexpected Entrepreneur episodes

  • Creating Personal Connections Through a Rebrand with Kelly Loss

    In this episode of the Unexpected Entrepreneur podcast, Kelly Loss shares her journey as a wedding photographer and therapist and her decision to rebrand her business. We dive into the importance of creating a connection with clients through her website and branding that goes beyond just having photos on her website.

    About Kelly:

    Kelly Loss is documentary wedding, family and event photographer located in Alexandria, VA. She has been photographing since she could hold a camera tofavorite stuffed animals, but started a business over 12 years ago to help people to remember what the moments felt like, not just how they looked When she's not running a photography business, she spends her free providing mental health services (yes, she's a therapist too!), traveling with her unwilling teenagers, snuggling with her pets or convincing her husband to go for walks, visiting breweries or taking in a sound bath.

    Kelly's Links:

    + Website

    + Instagram

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    30 min
  • The Rebrand That Helped Kim Book the Client Before the Call Even Happened

    In this episode of the Unexpected Entrepreneur podcast, Jessie and Kim discuss Kim's journey as a wedding photographer and the challenges she faced leading to her decision to rebrand her business. We dive into the evolution of her brand, the importance of aligning her website with her current identity, and the personal growth that comes with navigating career changes.

    About Kim:

    Kim-Trang Blair is a NY based wedding photographer and founder of Kim-Trang Photography. After 12+ years working corporate, she started her photography business as her family priorities started to shift. Kim is inspired by fleeting moments, laughter and genuine connection. Kim strives to provide images that will be iconic to the legacy that begins on a wedding day and viewed for many generations to come. Her couples have often commented how seamlessly she becomes part of the family on each wedding day. Her work has graced The New York Times, Carats and Cake, Martha Stewart Weddings, Brides, The Knot, Love Inc. Mag., and Style Me Pretty just to name a few publications. She is available for travel.

    She lives with her husband, their three boys and her rescue dog. In her spare time, she enjoys transforming into an uber driver to her kids as she carts them around to all of their activities.

    Kim's Links:

    + Website

    + Instagram

    + Facebook

    + Threads

    + LinkedIn

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    58 min
  • We're Launching a Group Program! Everything You Need to Know About Blog All Stars
    In this episode of the Unexpected Entrepreneur podcast, Jessie dives into the Blog All-Stars program, designed to help creative entrepreneurs enhance their online visibility through effective blogging strategies. This is a program that focuses on creating sustainable, high-traffic blog posts that attract ideal clients while providing ongoing support and resources for a full year. Learn more and sign up for Blog All Stars here!

    Our Links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    14 min
  • Don't Blend In! Here's How to Create Stand Out Web Design for Photographers

    Want to stand out with a website that truly reflects your brand? In this video, we're sharing expert photography website tips to help you design a site that attracts your dream clients. Learn how to create a photography website that showcases your unique photography style, enhances your photography branding, and makes a lasting impression. We'll cover everything from photography web design essentials to interactive features that keep visitors engaged. Whether you're wondering how to build a photography website or need inspiration for photographer website design, we've got you covered!

    Our Links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    18 min
  • Cutting the Clichés and Writing Authentic Copy with Sara Gillis

    In this episode of the Unexpected Entrepreneur podcast, Jessie and Sarah Gillis discuss the importance of authentic copywriting in wedding photography. We dive into common clichés found in wedding photography copy, the significance of establishing a unique brand voice, and how understanding buyer awareness can enhance client connections.

    About Sara:

    As a copywriter at What Sara Said, copy coach, and host of the Copywriter On Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients.

    Sara shares practical advice to infuse creative businesses with storytelling and heart. Sara coaches her clients to do the work to show up confidently in business and being fearless in pursuing passions and communicating value.

    Sara serves clients nationwide but calls South Dakota home. She loves her life with her husband, Jordan, their two hockey-obsessed sons, Lionel (12) and Quincy (10), and their two Doodles, Nellie and Mookie.

    Sara's Links:

    + Website

    + Instagram

    + Podcast

    + Join Storysale and work to refine your messaging strategy

    Our Links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    57 min
  • How a Rebrand Helped Katelyn Create a Truly Cohesive Photographer Brand Presence

    In this episode of the Unexpected Entrepreneur podcast, Jessie and Katelyn dive into Katelyn's rebranding journey as a wedding and elopement photographer. We talk about the challenges she faced before the rebrand, the impact of the new brand on her confidence and client experience, and her favorite aspects of the rebranding process.

    About Katelyn:

    Katelyn Kyles is a Las Vegas wedding and elopement photographer helping the coolest people ever memorialize one of the best days of their lives with photos that feel like them.

    Katelyn's Link:

    + Website

    + Instagram

    + Facebook

    + Threads

    + TikTok

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    19 min
  • How Systems Helped Cinthia's Business Function in the Face of Uncertain Times

    In this episode of the Unexpected Entrepreneur podcast, Jessie chats with Cinthia Onines, an online business manager and system strategist, who shares her personal experience with cancer and how effective systems helped her maintain her business during a challenging time. Cinthia discusses the importance of having systems in place for emergencies, the key tools that supported her business, and the significance of open communication with clients.

    About Cinthia:

    Cinthia Onines is an Online Business Manager and Systems Strategist for wedding professionals, and the founder of Boda Bliss. A proud Latina, Cinthia has been part of the wedding industry since 2017, starting as a wedding planner and later transitioning to OBM services in 2021. She now specializes in helping photographers, planners, and creatives streamline their operations so they can focus on what they love while delivering exceptional client experiences. With a knack for creating workflows, automations, and systems that save time and reduce overwhelm, Cinthia combines her industry expertise with her love for checklists and processes to help wedding pros build businesses that feel lighter and run smoother. As a HoneyBook Educator, she's passionate about empowering wedding professionals to simplify their operations and grow with confidence.

    When she's not creating systems or reading about them, Cinthia is working toward building a welcoming community for BIPOC, Latina, and LGBTQ+ wedding professionals who are ready to take their seat at the table and be part of the conversation. She's passionate about ensuring everyone in the wedding industry feels seen, valued, and empowered.

    Cinthia's Links:

    + Webiste

    + Instagram

    + Pinterest

    + Threads

    + The Ultimate Client Consultation Guide for Wedding Photographers

    Our Links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    46 min
  • What Happened When Sean Stopped Relying on Socials and Focused on Blogging

    In this episode of the Unexpected Entrepreneur podcast, Sean Szitas, a wedding photographer from Asheville, North Carolina, shares his journey with blogging us and how it has transformed his business. He discusses the challenges he faced in starting a blog, the importance of SEO, and how blogging has helped him build stronger relationships with clients.

    About Sean:

    I currently live in Asheville with my partner and our standard poodle, Winston Tucker. I've been photographing weddings for over 10 years now and loving every minute of it. I love that I was able to turn my passion for weddings and photography into a thriving career. Calling Asheville home and getting to photograph beautiful couples in among the blue ridge mountains is a dream come true!

    Sean's Links:

    + Website

    + Instagram

    Our links:

    + Get 60 blog post ideas for photographers for FREE!

    + Apply for Back Pocket Blogger to completely hand off your blogging every month.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Take our FREE website quiz if you're not sure what platform is best for you.

    + Want to DIY your website? Check out our Showit template shop.

    + Interested in being a guest on our pod? Fill out the form on this page.

    37 min
  • Money, Mindset, and Making It Work as an Entrepreneur with Tiffany Bastian

    In this episode of the Unexpected Entrepreneur podcast, Jessie and Tiffany Bastian discuss the critical aspects of bookkeeping and financial planning for creative entrepreneurs, particularly photographers. We dive into the importance of understanding one's financial reality, defining personal goals, and creating a financial plan that aligns with individual aspirations.

    About Tiffany:

    Tiffany Bastian is the founder and CEO of Bastian Accounting, a firm that's revolutionizing financial services for photographers nationwide. With an MBA in accounting and over two decades of experience as an IRS-certified Enrolled Agent, Tiffany has helped hundreds of photographers achieve financial clarity and success. She's not your parents' accountant – instead of just crunching numbers, she's passionate about demystifying complex financial concepts and empowering photographers to make informed decisions about their businesses. Through her firm's innovative approach to education and personalized service, Tiffany transforms the often daunting world of accounting into a journey of growth and prosperity for creative professionals.

    Tiffany's Links:

    + Website

    + Instagram

    + Facebook

    + YouTube

    + Our Membership

    + Our Freebies

    + Free Community

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    56 min
  • Understanding Cash Flow and Financial Freedom with Luisa Alberto

    In this episode of The Unexpected Entrepreneur Podcast, Jessie and Luisa Alberto dive into the intricacies of financial health for business owners. We discuss the importance of cash flow, budgeting, and setting realistic financial goals.

    About Luisa:

    Luisa Alberto is the CEO of People First Finance, a women-led financial services agency that provides bookkeeping, tax planning and financial strategy services to women business owners. She has 20 years of Finance and Operations experience working alongside visionary leaders of successful Bay Area startups, such as Blue Bottle Coffee, and earned her first entrepreneurial stripes as owner and operator of a brick and mortar juice bar in San Francisco. Her mission is to ease the financial burden and overwhelm that holds too many ambitious business owners back from reaching their fullest potential, and making a successful living as the brilliant creators they were born to be.

    Luisa's Links:

    + Website

    + LinkedIn

    + Instagram

    + Savvy Scaling Beyond 500K Newsletter

    Our links:

    + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

    + Apply to work with us on your brand and website in The Rebrand Edit.

    + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

    + Want to DIY your website? Check out our Showit template shop.

    + Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

    + Interested in being a guest on our pod? Fill out the form on this page.

    33 min

About The Unexpected Entrepreneur

From the publisher's feed

Hosted by KP and Jessie (the business partners and IRL partners behind Inkpot Creative®), The Unexpected Entrepreneur podcast deep-dives into the unpredictable world of entrepreneurship.