Hosted by Dr Michael Shambira

In this episode, Dr Michael Shambira sits down with Tye Bate, the founder and dental marketing expert from 230media.dental to unpack the role of social media in modern dentistry. We explore identity, comparison, content pressure, and how to build an online presence without distorting who you are. This is not about growth hacks. It’s about clarity.

If you’re navigating visibility while still building competence, this episode will help you approach social media as a tool — not a measuring stick.

Get connected:

@‌tye_bate
@‌230media.dental

(00:00) Introduction to Personal Branding in Dentistry

(04:30) What Personal Branding Really Means

(09:15) Patient Assumptions and Attraction

(14:00) Aligning Content With Ideal Cases

(19:45) Creating Patient-Focused Content

(25:10) Early Career Strategies and Niching

(31:20) Mastering Content Hooks

(38:00) Sustainable Systems and AI Tools

(45:15) Final Advice and Takeaways

Bio coming soon

The OrthoED Institute is the leading orthodontic educator for general dentists.

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Go to orthotraining.com.au

The Esesson Foundation are running two events: their annual gala, and a clinical education weekend — and what makes this different is that every single presenter is donating their time. No egos, no fluff, just really good clinicians giving back.

The goal is simple: raise money for healthcare access for vulnerable children. Last year alone, with around $300,000 raised, they delivered over $2.5 million worth of medical and dental care, treating more than 4,000 children who otherwise would’ve gone without. The CPD event alone raised $50,000 last year with 60 attendees — and this year, with more notice and more support, the aim is to double that.

It’s one of those rare events where you get excellent clinical education and know every dollar of profit is going directly back into care. Nothing pretentious. Just good people, good dentistry, and a really meaningful cause. Check out the line up below…

The post The Unseen Curriculum: Formation Series #8: Visibility without Distortion with Tye Bate appeared first on Dental Head Start.