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Sales doesn't have to be loud or slick—it has to be you. In this episode, Aaron and Alex sit down with door-to-door veteran Erik Pyper (DoorDriven) to unpack how he rebuilt after a brutal slump and scaled multi-state teams using systems, analytics, and "tactical empathy." We hit the real stuff: handling rejection without ego, training reps to their strengths (not yours), qualifying hard, getting paid upfront, and landing your first sale in 24 hours. Erik breaks down persuasion frameworks (logos/ethos/pathos + kairos), the hunter vs farmer mindset, why product-belief matters, and how to balance innovation with execution using Blue Ocean Strategy and The Innovator's Dilemma. If you're an entrepreneur who needs sales to work—today—this one's your field manual.

• How to turn rejection into signal and move from defense → offense

• The persuasion stack: using logos, ethos, pathos—and kairos (timing) in real conversations

• "Tactical empathy" (à la Chris Voss): mirroring, labeling, and better how/what questions

• Why belief in the product matters—and how to pick the right market "carrot"

• Training reps to their strengths (not cloning your top closer)

• Building simple systems & analytics so new reps ramp in days, not months

• Hard qualifying, handling "not interested," and preventing non-payment (get paid upfront)

• A 24-hour first-sale play: quick market research, routing, and offer testing

• Hunter vs. farmer pipelines—and when to use each

• Balancing innovation with execution (Blue Ocean + Innovator's Dilemma) without perfection paralysis

• Why network + self-worth = net worth for entrepreneurs

🔥 Ready to scale your business to millions? Here's how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

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Want to know the real difference between a business that scales and one that keeps you trapped as an employee? Standard Operating Procedures. In this episode, Aaron breaks down how losing his first major client taught him the hard way why SOPs are non-negotiable—and how documenting every process in his cleaning business eventually led to a $5 million exit.

We're talking about the nuts and bolts: how to write procedures so specific that anyone can follow them (think peanut butter and jelly sandwich levels of detail), why consistency beats creativity when you're trying to scale, and how proper documentation protects you from everything—shady managers, insurance nightmares, and business chaos.

If you've ever wondered why McDonald's can run the same way in every location or how companies like Google maintain quality at scale, this episode breaks it all down. Plus, we answer listener questions about workers' comp and handling workplace politics when you're building something new.

What You'll Learn:

• Why your first hire will expose every gap in your business processes
• The exact framework for creating SOPs that actually get followed
• How detailed your procedures need to be (spoiler: very)
• Why SOPs are the only way to sell your business for real money
• How to train employees so they improve your systems, not just follow them
• The connection between proper documentation and lower insurance premiums
• Real examples from a business that scaled from solo operation to 7-figure exit
• How to handle pushback from managers when implementing new training systems
• Why everything needs to be in writing (and how it'll save your ass later)

🔥 Ready to scale your business to millions? Here's how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

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Self-doubt hits everyone—new founders, seasoned owners, and yes, even the loud confident ones. In this episode of Unsexy Businessmen, Alex and Aaron break down how they've handled doubt at critical moments (quitting jobs, starting companies, taking risks), and the simple habits that keep momentum going when your brain wants to stall. They also get real about internet "gurus," why vetting advice matters, and how to build a circle that fuels progress instead of insecurity.

In the listener Q&A, they tackle two super-practical topics: (1) how to price commercial cleaning work when you're new, and (2) how to stop costly shipping mistakes with better SOPs and checks. No hype—just frameworks you can use today.

• A practical definition of self-doubt (and why motion beats rumination)

• Two mindsets that work: blind persistence vs. disciplined stubbornness

• The "calendar cure": structuring your day so fear has nowhere to sit

• When to pivot vs. when to persevere (and how to tell the difference)

• How to sanity-check advice and spot course-seller red flags

• Building a support system that gives help, not hot air

• Pricing a commercial cleaning contract: competitor recon → hours → margin

• Why mid-market pricing often wins—and how to defend your rate

• Turning a shipping error into a process win: checklists, dual-address flags, final confirms

• How to correct mistakes with customers without torching trust

🔥 Ready to scale your business to millions? Here's how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

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Ever wondered if you should go into business with your best friend or family member? Aaron and Alex Skinner get brutally honest about the messy reality of mixing business with personal relationships. From dealing with underperforming relatives to firing a friend who's stealing, they share hard-earned lessons from managing family businesses and working with friends. Learn when shared trust becomes a liability, how to set clear expectations before things go sideways, and why you need to ask yourself: "Am I willing to lose this friendship over this business?" Plus, they answer listener questions about handling theft and managing demanding stakeholders. Raw, practical advice for anyone considering—or already stuck in—a business partnership with people they care about.

• The double-edged sword of built-in trust with family and friends
• How to set clear roles, responsibilities, and metrics from day one
• Why you need everything in writing (no handshake deals!)
• The importance of being willing to have uncomfortable conversations
• How to identify if someone actually has marketable skills or just talks a lot
• When to fire a family member or friend (and how to do it)
• Managing expectations and avoiding resentment in partnerships
• The critical question: Are you okay losing this relationship if the business fails?
• How to handle demanding stakeholders without burning out your team
• Real examples of what works (and what spectacularly doesn't) in family businesses

🔥 Ready to scale your business to millions? Here's how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

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Alex and Aaron map out six friend/family archetypes every entrepreneur runs into—from the ones who don't care, to the ones who want free work, to the "how much do you make?" comparers, the quiet haters, fellow founders, and the true supporters. They get real about why discounts backfire, how to set clean boundaries without drama, when to prune your circle, and how to keep your head down and build.

Plus, a rapid-fire listener Q&A: • A manager gets scolded for raising a report to the company's salary minimum—what now? • A septic business struggles with SEO/Google Ads—what local play actually works?

• The 6 relationship types entrepreneurs face—and how to respond to each

• Why friends-and-family discounts set the wrong expectations (and what to do instead)

• How to spot comparison energy and protect your momentum

• Using skepticism as fuel vs. mental drain

• The value of entrepreneur peers for honest numbers, tactics, and tax/ops tips

• Q&A Tactics: handling a boss who ignores company policy, and the simple local stack for trades (GBP locations, reviews, and Local Services Ads) to drive real leads

If you've ever felt torn between keeping the peace and protecting your business, this episode gives you a practical playbook—no fluff, just moves.

🔥 Ready to scale your business to millions? Here's how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

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Get The Workbook: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

In this candid Unsexy Businessmen episode, Alex and Aaron strip away the highlight-reel and talk through the real grind of entrepreneurship—finding those first customers, living with uncertainty for months, managing employees (and your own standards), drawing boundaries with clients, and carrying stress on "vacation." They share early-stage timelines that actually happen, why some clients cost more than they pay, when to fire nicely, and how to hold people accountable without poisoning your culture. Plus: listener questions on "free work" from a big client and handling a distracting employee—complete with scripts, guardrails, and documentation tips you can use today. And Business Advice!

• Why the first 6–12 months feel terrible—and how to push through it

• A simple rule for saying "no" to scope creep (without nuking the relationship)

• The "asshole tax," when to cut clients, and how to do it professionally

• One-on-one frameworks for performance issues (and why to keep names out of it)

• Cash discipline 101: don't buy the boat—build the buffer

• The mindset shift that makes your second (and third) business less scary

If you're stuck at the start, drowning in "small tweaks," or worried about being "too harsh," this episode gives you the playbook—and a shove—to keep going.

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Get The Workbook: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

Tired of office politics, capped pay, and goals that make no mathematical sense? In this episode, brothers Alex and Aaron get real about why entrepreneurship is worth it—beyond the highlight reel. From owning your output (and upside) to designing a politics-free culture, they break down the freedom, wealth-building, and momentum that come from betting on yourself. You'll hear first-sale stories, building multiple income streams, smart reinvestment (not dumb flexes), and how "hooking up your future self" with today's effort compounds into options—travel, time, and a life you actually enjoy now, not "someday."

What you'll learn:

• Why effort → reward is different when you own the business

• How to think about churn, SMART goals, and realistic growth

• Turning profit into diversified plays (real estate, products, partnerships)

• Freedom as the real ROI: schedule, networking, family, experiences

• The mindset: solve problems, learn new skills, and keep creating

Resources & next steps: Grab step-by-step tools, LLC walk-throughs, and affordable mini-courses at unsexybusinessmen.com and our YouTube channel.

Get The Business Startup Guidebook and Checklist: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

Alex and Aaron Skinner—brothers, founders of Unsexy Businessmen, and veterans of the "build it after hours" grind—get real about juggling full-time work while launching a new venture. Alex shares how getting fired, taking a job he hated, and later quitting a cushy teaching gig sharpened his risk tolerance. Aaron breaks down how he started a cleaning company while working a call center job, proved demand, then jumped—without burning bridges.

This episode is a no-BS blueprint: when to stay, when to quit, how to set proof-of-concept milestones, why to keep your startup quiet at work, and how to protect your relationships (and sanity) while you scale. It's not about hype; it's about grit, calendars, and cash flow.

• A simple decision framework for staying or quitting: risk tolerance + proof of concept + runway

• The "don't burn bridges" rule—and how ex-coworkers can become your first clients

• Why you should keep early progress quiet (dopamine traps are real)

• How to time-block sales, delivery, and rest so you don't flame out

• What to discuss with your spouse/partner before you ramp

• How setbacks create opportunity (losing a $4k/mo client → landing a $50k/mo client)

If you're ready to trade doom-scrolling for disciplined execution, this one's your playbook. Subscribe on YouTube for new episodes, and grab step-by-step tools at unsexybusinessmen.com.

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