This week on The Upswing, WTMJ’s Jeff Sherman opens with his “Two Up” segment, highlighting a new boutique hotel in Hartland and Brian Williams’ return with a Netflix podcast. From there, Jeff explores cultural shifts — including more young men returning to church and declining alcohol consumption among younger generations — and what those trends could mean for community and local businesses. He also touches on lighter topics, from an electric vehicle patent for an in-car toilet to a unique collaboration involving Children’s Wisconsin.

Later, Greg Marshall of CI Design joins the show to discuss storytelling as a marketing tool, emphasizing authenticity, emotional intelligence, and why context matters — especially in today’s fast-moving digital landscape. The conversation also dives into brand messaging, including Nike’s recent Boston Marathon controversy, and wraps with a look at Marshall’s upcoming show in Milwaukee.

🎙️ The Upswing is presented by Horicon Bank.