Sign up to save your podcasts
Or
Share The Value of Social Listening for MSL Success
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Value of Social Listening for MSL Success
My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.
This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.
Learn….
👉 How successful MSLs are going about social listening
👉 What social channels are most viable right now and where should MSLs be “listening
👉 What is the structure (for lack of a better word) an MSL could follow for social listening
👉 What types of key insights might an MSL learn about their KOLs through social listening
👉 How social listening can play a part in conference preparation and strategy
The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.
MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.
(0:00) Introduction of guests Vandana Grover and Steve Tomich
(0:52) Sponsor: Medical Watch
(1:36) Guest introductions and importance of social listening for MSLs
(5:17) Relevant social media channels and structure for MSLs' social listening
(9:33) Tools for social listening and engaging with KOLs
(11:12) Insights and conference preparation through social listening
(14:25) Compliance and sentiment analysis in social listening
(17:19) Benefits of consistent social listening for MSLs
(24:27) Global platforms and patient community engagement
(26:28) Balancing social listening with MSL responsibilities
(27:41) Practical tips for social listening implementation
(28:37) Appreciation and sponsor mention (Medical Watch)
(28:59) Closing remarks and call to action
View all episodes
By MSL Talk Podcast
4.8
125125 ratings
My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.
This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.
Learn….
👉 How successful MSLs are going about social listening
👉 What social channels are most viable right now and where should MSLs be “listening
👉 What is the structure (for lack of a better word) an MSL could follow for social listening
👉 What types of key insights might an MSL learn about their KOLs through social listening
👉 How social listening can play a part in conference preparation and strategy
The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.
MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.
(0:00) Introduction of guests Vandana Grover and Steve Tomich
(0:52) Sponsor: Medical Watch
(1:36) Guest introductions and importance of social listening for MSLs
(5:17) Relevant social media channels and structure for MSLs' social listening
(9:33) Tools for social listening and engaging with KOLs
(11:12) Insights and conference preparation through social listening
(14:25) Compliance and sentiment analysis in social listening
(17:19) Benefits of consistent social listening for MSLs
(24:27) Global platforms and patient community engagement
(26:28) Balancing social listening with MSL responsibilities
(27:41) Practical tips for social listening implementation
(28:37) Appreciation and sponsor mention (Medical Watch)
(28:59) Closing remarks and call to action
More shows like MSL Talk
View all
WSJ Your Money Briefing
1,716 Listeners
Hidden Brain
43,334 Listeners
Up First from NPR
55,911 Listeners
The Readout Loud
316 Listeners
The Peter Attia Drive
7,983 Listeners
On Purpose with Jay Shetty
26,879 Listeners
Fiction - Comedy Fiction
6,447 Listeners
Morning Brew Daily
2,959 Listeners
MSL Consultant Podcast
17 Listeners
Huberman Lab
28,563 Listeners
ReThinking
616 Listeners
Good Inside with Dr. Becky
4,440 Listeners
The One MSL Podcast: Field Medical Excellence
1 Listeners
Money For Couples with Ramit Sethi
3,362 Listeners
MSL 411
0 Listeners