The Varsity

The Athletic's Andrew Marchand joins John to discuss Apple’s use of numerous iPhone 17 Pros to produce a live soccer match, and whether iPhone broadcasting could become the norm. They also get into the 2026 World Cup and whether issues like ticket pricing, immigration concerns, and stadium occupancy will significantly impact the event. Finally, they discuss Netflix’s acquisition of the Women's World Cup.

Horizon Media’s Adam Schwartz hops on the pod to discuss the state of the ad sales market with John. They talk about the vitality of the 30 second ad spot, A.I. optimization for commercials during sports broadcasts, social media sponsorships…. and why there’s still nothing that beats the Super Bowl.

UTA Sports chief Jerry Silbowitz joins John to discuss the newly released 2026 NFL schedule, including the league's experimentation with games on the Wednesday before Thanksgiving, Saturdays in December, and a whopping nine games abroad. Then they turn to the rise of talent-led IP—like Dave Portnoy's Barstool—and the impact of the creator economy on sports media.

Jason Stein, the sports investor and indefatigable pickleball advocate, joins John to discuss the flow of private equity into sports at all levels, the commercialization of the NCAA, the future of youth sports…. and Apollo’s $225 million investment in Pickleball Inc.

Business Insider’s Peter Kafka joins John for a deep dive into ESPN’s effect on Disney’s bottom line. Kafka explains why Disney chief Josh D’Amaro ultimately decided against spinning ESPN into a separate company and looks into what needs to happen for his position to change. The two also highlight the new creator economy in sports media and handicap what’s likely to happen during the NFL’s media rights negotiations.

Paul Rabil, co-founder of the Premier Lacrosse League, joins John for a candid chat about the challenges of carving out space in today’s overcrowded sports media landscape. They dig into the essential changes the league is implementing this upcoming season, its rights deal with ESPN, and an exciting women’s league launch slated for this year—including the budding superstar Rabil believes could transcend the sport, á la Caitlin Clark. Rabil also looks ahead to LA28 and shares what he’s learned about building a league with genuine staying power.

Joe House and Nathan Hubbard, hosts of The Ringer’s Fairway Rollin podcast, join John to weigh in on LIV Golf’s strategic misfires, from its combative marketing to its Saudi entanglements, which they suggest ultimately undercut the golf startup’s lofty ambitions. They also discuss PGA Tour’s ratings rebounds, the potential return of LIV players to PGA, the future of TGL, and more.

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Guggenheim Securities analyst Mike Morris rejoins the pod to assess how the negotiating table has shifted for the Shield and its media partners over the past few months, YouTube’s deepening relationship with the NFL, Amazon’s football fantasy, and how the league has transformed the sports rights landscape writ large.

This show is brought to you by the Sports Betting Alliance, advocating for
regulated, responsible, and legal online sports betting. Learn more at
sportsbettingalliance.org.

Andrew Marchand joins John to recap the NFL Draft—and which broadcasters won the weekend, from ESPN and ABC to NFL Network and Pat McAfee. They also explore the growing political scrutiny surrounding the league, Mike Tomlin’s move into media with NBC, how NFL Network could evolve under ESPN, and more.

This show is brought to you by the Sports Betting Alliance, advocating for
regulated, responsible, and legal online sports betting. Learn more at
sportsbettingalliance.org.