The Velocity Podcast

Want to sign more clients, earn their trust faster, and keep them for longer?

There’s a tool that does all 3 — and most in-person Trainers don't have one.

In this episode, we dive into the Client Journey — how to design it, use it, and why it changes everything for your business.

You’ll learn:

🟡 Why most PTs sell too early — and how to fix it

🟡 The 3-phase client journey model we use inside Velocity

🟡 How to increase your authority, retention, and pricing… without doing more work

🟡 Why “future focus” is the key to long-term clients (and long-term income)

Whether you’re just getting started or building a team — this is a non-negotiable.

Grow with us: http://velocitymentorship.com/

In this episode, we break down the Foundations Phase of growing an in-person Personal Training business — and the 5 essential pieces every Coach needs before scaling:

You’ll learn:

👊🏼 Why most PTs hit £3–5K/month… then stall

👊🏼 The 5 core systems you need in place (before your next client signs up)

👊🏼 How to sign your first 10–15 recurring clients without winging it

👊🏼 Our 30-day fast-track plan to lock it all in

If you feel like you’re working hard but building on sand — this is your reset.

Learn more about Velocity: http://velocitymentorship.com/

Most PTs think more clients = more money.

But what if the real growth comes from the clients you already have?

In this episode, we unpack the upgrade framework that added 9 clients to our top tier in 48 hours — without spending a single minute marketing to new leads.

We’ll walk you through:

👌🏼 Why most PTs never think to upgrade their best clients

👌🏼 The real reason people don’t ask for more money (hint: it’s not about pricing)

👌🏼 How internal marketing changes your revenue and your results

👌🏼 The mindset shift that unlocks easier sales and higher-impact delivery

If you want to earn more without burning out — this is your playbook.

Get Velocity: http://velocitymentorship.com/

We just signed 20 new clients in 8 days — without discounts, dancing Reels, or pushy sales calls.

This episode breaks down the 3 core insights behind that result, so you can model the same approach inside your next promotion or campaign.

You’ll learn:

🧠 How to build genuine excitement before an event (without sounding desperate)

🧠 The power of “knowhow” — and why giving value doesn’t mean giving everything away

🧠 How to open natural sales conversations without pressure or awkwardness

This is for the PT who wants real momentum — not just marketing theory.

🎧 Listen now and steal the system

Explore more at: velocitymentorship.com

Your next PT client is already watching your content. You just need a system to turn eyeballs into bookings.

In this episode, we walk through the Weekly Client Machine — the step-by-step system we teach our coaches to generate leads, create high-impact content, and book one new client a week without needing fancy funnels, hashtags, or Canva headaches.

You’ll learn:

⚙️ The “Content Flywheel” that gives you endless ideas from your current clients

⚙️ The 5 Ps Framework to build a weekly content rhythm

⚙️ How to run the Rule of 30 to generate consistent bookings from simple posts

For the free WCM content templates and post examples, DM Craig the letters “WCM” on Instagram: https://www.instagram.com/craig_ptbusinessmentor/

Or to dive deeper into building a fully booked, profitable Personal Training business, start here: velocitymentorship.com

In this episode, we dive into Sell by Chat — the most overlooked (and underused) tool in a personal trainer’s business. 

You’ll learn:

❤️ Why most PTs are sitting on gold… but never cash it in

❤️ How to follow up without feeling pushy or needy

❤️ The practical tools (voice notes, videos, Looms, Boards) that turn chats into bookings

❤️ The 12 Laws of Sell by Chat — and how to get your free copy

If you’ve got leads but no one’s biting… this episode will change the game.

👉 For the free 12 Laws of Sell by Chat cheat sheet, DM “SBC” to Craig on Instagram: instagram.com/craig_ptbusinessmentor

Or to go deeper on building a fully booked, profitable Personal Training business, start here: velocitymentorship.com

If you’re always busy but not really getting anywhere… this one’s for you.

In this episode, we break down the “In, On, Out” model — a simple framework to help personal trainers protect their energy, grow without burning out, and finally take control of their week.

You’ll learn:

😜 Why being ‘fully booked’ often leads to being fully stuck

😳 The hidden cost of never working on your business

😅 How to build your version of the Perfect Week — with room for income, growth and a life outside the gym

This episode is part three in our “Beyond Fully Booked” series — focused on helping coaches scale past £3–5K/month without sacrificing the stuff that matters.

Explore more at: velocitymentorship.com

Your sales process isn’t broken because you’re bad at sales.

It’s broken because no one ever showed you how people actually buy.

In this episode, we break down:

🪜 The Six-Stage Ladder every lead must climb before they buy (and what most coaches skip)

🌉 The Bridge Model — a simple but powerful framework for selling without pressure

🧠 The only sales process you’ll ever need (and how to get better at it every time you use it)

If you're tired of “just checking in” messages and ghosted DMs — this one’s for you.

💬 Dive deeper or get support inside our world: velocitymentorship.com

Getting fully booked isn’t the finish line — it’s base camp.

In this episode, we break down the 3 growth phases of a personal training business — Foundations, Growth, Scale — and explain how to go beyond a maxed-out diary without burning out or going online.

You’ll learn:

🧠 Why fully booked is just the beginning (not the goal)

🧠 The “Tiered Model” we use to help PTs double their income in the same or less time

🧠 How to assess your business using the 4 Pillars and unlock your next level

📲 For the step-by-step roadmap to take you from stuck to scaling, DM Craig on Instagram the word PLAN: instagram.com/craig_ptbusinessmentor

Or if you’re ready to build a fully booked business on your terms — start here: velocitymentorship.com

Ever feel like you’re fully booked… but somehow stuck?

This episode is for personal trainers who’ve hit a ceiling with 1:1 — and are ready to earn more, work less, and help more people without going fully online.

You’ll learn:

👌🏼 What hybrid coaching really means (and what it doesn’t)

👌🏼 How to scale your face-to-face business without losing your edge

👌🏼 Why “selling time” is holding you back — and what to do instead

For a free checklist to help you map out your next move, DM Craig the word "HYBRID" on Instagram:

👉 https://www.instagram.com/craig_ptbusinessmentor/

Or to dive deeper into building a fully booked, profitable Personal Training business, start here:

👉 velocitymentorship.com