The interview with Jen continues. Jen shares the difference good communication makes for prospective couples!

Kyle interviews Jen about her experience with touring and picking a venue.

Kyle shares how important it is to present the value of your venue on the tour. It's not enough to just have a laundry list of amenities and features. What will they experience with you and not a competitor?

Kyle discusses the 3 lessons he and his team learned from buying 2 wedding venues.

The conversation continues around conversion rates, booking on the spot and objection handling.

Kyle sits down with one of the owners and manager of The Black Oak Venue, Kelly Lee, to discuss how she does tours and achieves such a high conversion rate.

Kyle shares the tools that they use for keeping track of their data and the importance of tracking key indicators that affect decisions in your wedding venue.

Kyle discusses how their compensation plan for their venue managers have evolved and the reasoning behind it!

The third and final part to Tyler's story. Kyle and Tyler discuss the importance of experience and first impressions.

The story continues with Kyle and Tyler discussing deciding factors for wedding venues.