The Video Creatr Podcast

YouTube provides a powerful platform for showcasing the process of creating products, as exemplified by Nick's Handmade Boots in this episode. Through its engaging videos, the company has cultivated a devoted fanbase of highly engaged viewers dedicated to the brand. This success has translated into significant sales growth, with a double-digit increase in business.

In this conversation between Grant Ball and Shuyler Mowe, the owner of Nick's Handmade Boots, they discuss the importance of influencer marketing and creating compelling content for YouTube. Shuyler emphasizes the value of building genuine relationships with influencers and creating organic connections to products. Shuyler stresses the need for businesses to plan beyond ad revenue and be prepared for the constantly evolving social media landscape.

Amid the pandemic, Nick's Handmade Boots has taken advantage of the video medium, ramping up their content production and amassing over 400k channel subscribers and counting.

Episode Highlights

01:06 Typical week at the company
03:36 Success of the company's online presence
06:41 Impact of online videos on sales
09:09 Development of a core fan base
11:00 Advice for starting a YouTube channel
13:16 Launching a podcast and its success
15:36 Changes in marketing over the decades
16:11 Importance of staying true to the company's values
18:02 Balancing authenticity and business goals
21:00 Importance of customer service in the boot industry
22:25 Process of building a custom boot
25:52 Challenges with machine maintenance
27:10 Differences between handmade and machine-made boots
29:33 Incorporating new technology into the production process
31:11 Importance of sustainability in the industry
34:07 Future plans for Nick's Handmade Boots

Resources Mentioned

Subscribe to Nicks Handmade Boots on YouTube https://www.youtube.com/c/nicksboots

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball

Treesicle

Augie Johnston

Vidchops

Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

The hair care industry can be profitable, offering a chance at a big win. Shawnta’s journey to creating her own hair care line began after a viral video and multiple requests from her followers. She initially partnered with a company to manufacture her products but decided to take charge and assemble her own team.

As a successful YouTuber and founder of Nourish, Shawnta highlights the importance of standing out and staying true to oneself for continued growth. She also recognizes the value of team building and delegating tasks to focus on individual strengths. Shawnta intends to broaden her brand's reach by networking and launching new products.

Shawnta’s Way, a YouTube channel devoted to hair health, wellness, and lifestyle tips, boasts a substantial following of over 200,000 subscribers and more than 21 million total channel views. Additionally, Shawnta has launched her own product line and has received recognition in Vogue and Vanity Fair.

Highlights

[01:06] Shawnta's experience on YouTube and its evolution over the years

[03:58] Shawnta's experience with selling her products, building Nourish’s business model

[08:01] Scrapping the idea of working with a company and building her team from scratch

[09:15] Finding the right manufacturer and formulator Sticking to her values

[14:15] Pitching and making your audience aware of your product

[15:15] The importance of core values for your brand

[20:14] The importance of using natural ingredients and products

[21:50] Shawnta talks about her experience with the Institute of Integrated Nutrition and how it's for everyone

[26:43] Shawnta’s goal of making holistic living more mainstream

[30:43] Shawnta’s plans for launching a new product and building brand awareness.

[31:55] Shawnta talks about building her dream house in a new state she moved in

[35:30] How Shawnta found her assistant through Instagram who helps her get more organized

[40:30] Shawnta's advice on building a team

[43:50] The importance of standing out and staying true to your brand on YouTube

Resources Mentioned

Youtube @ShawntasWay

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball

Treesicle

Augie Johnston

Vidchops

Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

Self-love and self-care are more important than gaining followers or making money. In a highly saturated market of content creation, how does Jitivoz thrive as a content creator while following this principle?

Jihan Ramirez shares her experience with online content creation, including the challenges of sharing breastfeeding videos and dealing with negative comments. She also talks about her passion for yoga and meditation and the importance of building a stable business beyond social media. Her biggest takeaway is to focus on personal growth outside of social media and to maintain strong personal relationships.

Jihan Ramirez, also known as JITIVOZ, has over 1.16 million subscribers and over 89 million views on YouTube. She has built a successful online presence through her expertise in yoga and meditation, her positive and authentic personality, and her commitment to creating engaging and informative content.

Highlights

[01:18] Importance of having a sense of certainty and a bigger purpose beyond just achieving followers or financial success
 [03:00] Committing to content creation, including setting goals and working on energy levels, confidence, and trust in the process
 [05:26] Prioritizing content creation and doing it with passion and enjoyment, to feel good about what you're doing
 [07:05] Finding inspiration and taking breaks while staying committed
 [09:11] How to deal with not feeling like showing up, and how to create content honestly and authentically
 [12:08] How Jihan found her deeper purpose and meaning in life while becoming a single mother
 [22:50] The benefits of creating shorts, including the ability to showcase your personality and creativity in a short amount of time, and the potential to be viral
 [25:10]The ways to come up with ideas for shorts, including using prompts or challenges, and finding inspiration in daily life
 [28:25] The importance of collaboration and networking in content creation
 [32:00] How Jihan faces the challenges of being an influencer, including dealing with negative comments and criticism
 [37:00] What’s in the future of content creation
 [42:00] Importance of being authentic and true to yourself in content creation

Resources Mentioned

Youtube @JITIVOZ

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball
Treesicle

Augie Johnston
Vidchops
Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

YouTube can be used as a platform to express one's talents and showcase different sides of their creativity. With a bit of luck, a lot of hard work, and professionalism, it may even be the start of a career.

Voiceover artist and bass vocalist Eric Hollaway discusses his YouTube journey, including the importance of training, learning to speak in different octaves, and dealing with rejection. Hollaway shares his philosophy for growing on TikTok, emphasizing the importance of consistency and understanding the platform. Eric’s insights provide valuable advice for anyone looking to break into the voiceover industry or build a following on social media.

Eric’s channel, @thatbassvoice, now has more than 200k subscribers since he joined in 2006. He saw an opportunity to showcase his creativity and talent to a wider audience and he never stopped since.

Highlights
[01:24] Why Eric thought of joining YouTube in 2006
[05:19] How Eric gained recognition on TikTok and went from less than 200 followers to over a million
[07:05] TikTok's short videos played a significant role in the resurgence on YouTube
[13:34] Goal on social media is to expand to other platforms, collaborate with other artists, and introduce to new audiences
[15:37] Putting a lot of work into making videos and is learning to schedule recording days to be more efficient
[24:04] Passion for technology and experimenting with new platforms
[29:06] Why finding a niche is better than trying to appeal to everyone
[33:14] How aspiring musicians can become consistent, hard worker, and patient
[36:22] Challenges of being a full-time voice actor and content creator and how it affects managing time and maintaining a work-life balance
[39:41] Eric’s journey as a musician and content creator
[45:52] Importance of having a support system and how family and friends have supported Eric throughout his career
[52:37] Insights into how social media is used to connect with fans and promote music
[56:44] Eric’s plans for the future and how his career is evolving
[1:00:18] Tips for artists who are looking to collaborate with others
[1:02:53] Why giving back is important and how Eric used YouTube to raise money for various charities

Get all your YouTube content done in 1 hour a week.

The recession of 2008 has laid off a lot of workers including our guest, Anton Daniels. At the time, he went back to his mother's basement and at the same time invested all he earned from working. Despite this setback, Anton was wise enough to not touch the money he had saved, and this decision set the foundation for his current success. Anton learned the importance of saving and investing wisely which became a cornerstone of his financial success.
 
Anton Daniels is a successful YouTuber with over 150,000 subscribers and 26 million views on his channel. Anton also has a podcast called The Millionaire Morning Show which discusses money, culture, relationships, and more. In this episode,  Anton talks about how he achieved his success through his investments and earnings as a content creator by simply being unapologetically authentic.

Anton Daniels was born and raised in Detroit, Michigan. Daniel visits Miami in his free time, which he considers his second home.

Highlights
[02:21] The origin story of Anton Daniels’ foundation as a businessman
[05:30] Leaning into online sales and cutting out the middleman
[09:33] The impact of financial hardship and how it led to a successful YouTube channel
[11:40] Exploring Anton Daniels' journey in creating his YouTube Channel
[17:22] Anton Daniels' strategy for successful content creation that enabled him to create multiple YouTube channels
[21:19] How authenticity can be a vital part to become a successful content creator
[29:10] Importance of developing a mindset of simply not caring what others think
[33:40] Anton’s advice on growing an audience organically
[40:24] What made Anton decide on returning to corporate America after retirement
[41:55] Wrong investment decisions that you need to avoid
[45:43] Immersing yourself with what you like to invest with and Being Informed as an Investor

Resources Mentioned

Check out all Anton's channel at antondaniels.com

Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:

Grant Ball
Treesicle

Augie Johnston
Vidchops
Baller Boot Camp 

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

Making a small audience laugh is challenging let alone doing comedy skits for hundreds of thousands of subscribers on YouTube... and sustaining it. For Jack O'Shea, it's been quite a ride from a small Instagrammer to almost a million subscribers on Youtube.

In this episode, Jack O'Shea, aka @JackThePoolBoy, talks about his journey as a content creator starting small on Instagram to becoming famous as the Plumber in a porn parody skit.

Jack's YouTube channel, @JackThePoolBoy, stands at 905k subscribers and counting. When you listen to this episode, you will hear about how important taking care of physical and mental health is for content creators and they also talked about TV Series such as Succession and Beef.

Highlights
[2:01] Why Jack edits all the videos he produces for the channel
[5:14] Jack’s experience working as a producer for a Digital Media Company
[9:05] What’s causing Jack to have a weird posting schedule on YouTube
[12:51] How Jack transitioned from posting content to no one to gaining tons of views
[18:40] The dark side of becoming famous too early
[22:21] The feedback they got from the Plumber Porn parody skits
[24:01] How Jack monetizes his YouTube channel
[29:05] What’s it like creating content with his fiancé, Mikaela, on his YouTube channel
[35:26] How Jack can almost predict how a video will perform 
[40:15] The pressure of getting more views and generating more revenue
[44:10] Creating content to avoid being a trend hopper

Resources Mentioned

Youtube @JackThePoolBoy

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:
Grant Ball
Treesicle

Augie Johnston
Vidchops
Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

The tech world is absolutely cashing in on YouTube. The content seems endless, from keynotes of big companies to upcoming tech reviewers, from hardware to software. David Cox wants to zoom out and discuss people’s relationship with tech and not just how to use it.

In this episode, David Cox tells us how his channel, Tech Talk America, achieved fast growth. It’s a channel created based on his work as an IT expert after he quit his dream to be in Hollywood. David talks about his passion for taking the available technology to consumers, especially ages 50+ and explaining it in a way that is easy to understand.

Tech Talk America stands at 765k subscribers and counting. The channel aims to teach how to better use your Mac, iPhone, iPad, and other products in the Apple ecosystem. When David is not creating content, he spends his time helping parents convince their kids not to go to Film School.

Episode Highlights
[2:10] How David fell in love with creating videos and why he says no to Film School
[3:50] Teaching tech to people specifically those who aren’t tech-savvy
[6:12] Transitioning his career into YouTube and it was not about money
[10:46] How David’s Tech Therapy sessions look like
[18:20] How creating content can be of help to introverts
[21:32] David’s weirdest tech support encounter
[23:41] The most memorable video that David created
[26:24] Refining Tech Talk America’s content through the years
[30:18] A powerful tool you can use to start your podcasting
[31:22] How to stay up to date with fast-paced technology advancements
[33:14] David’s monetization strategies for Tech Talk America

Resources Mentioned
https://www.youtube.com/@TechTalkAmerica/
https://www.techtalkamerica.com/

Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:

Grant Ball
Treesicle

Augie Johnston
Vidchops
Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

Starting a YouTube channel from scratch can be very challenging because you need to have a loyal audience. However, it would be easier to build an audience coming off a popular website such as Cats.com. 

In this episode, we have Mallory Crusta, the host of Cats (@allaboutcatsYT). Mallory talks about how you can grow a youtube channel by saving people from bad information. If helping the audience is your primary motivation for your content, there is a great chance that people will watch your channel. She also talks about her start on Cats.com as a writer and eventually the host of its YouTube channel.

Mallory Crusta is the head of content at Cats.com and they aim to help cat owners in taking great care of their furbabies with tips, lessons, and more. Cats, aka @allaboutcatsYT, stands at 171k subscribers, 19 Million channel views, and counting.

Episode Highlights

[2:20] How Mallory became Cats.com host from starting as a writer
[4:30] The advantage of having a successful website first before a growing YouTube channel
[7:01] Why it’s wise not to have sponsors if you are a review channel
[12:10] How their video’s comment section turns into a mini forum
[16:30] How Mallory’s love for cats turned into a career
[19:10] Mallory’s day-to-day schedule as a content creator
[21:55] Planning out content ideas for the whole year and how they avoid running out of ideas
[24:40] Importance of looking at the comment section
[29:30] Difference between working by herself and working with Cats.com
[32:30] The impact of hosting a YouTube channel on Mallory’s confidence
[45:36] Keeping all the free cat stuff Mallory gets

Resources Mentioned

Check out the Cats.com YouTube channel at  @allaboutcatsYT
For more information visit Cats.com

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball
Treesicle
Augie Johnston
Vidchops
Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

Imagine doing a hobby and earning a lot of money at the same time. Ed Bolian, a car guy since childhood, enjoys collecting cars and creating content while building an app that offers a free car database to the world. 

Vinwiki, a product of Ed Bolian’s passion for cars, is an automotive database app that allows its users to share their car’s story and documentation for everyone to know. Ed Bolian runs a YouTube channel with the same name with 1.7M subscribers and over 100M channel views and counting.

Ed Bolian talks about the beginnings of Vinwiki and its YouTube channel. How it sprouted from an idea into an actual app that collects data on cars. Ed shares the importance of your leadership when starting a YouTube channel and keeping your people motivated. He also shares how they jumped over the hurdles they had to face in order to have consistency in content.

If you are into cars and car collecting or just want to know how Ed Bolian grew his YouTube channel, you have to finish this episode!

Episode Highlights
[4:25] How the Vinwiki app was conceived into becoming the largest free automotive database in the world
[10:11] Building the right team for a YouTube production
[13:20] How YouTube drove users to the Vinwiki app
[15:36] Gain revenue in these 3 primary ways
[18:26] Ed’s sponsorship strategy for their contents
[21:29] How does Vinwiki’s team manage to release content almost daily
[24:12] Hiring and integrating editors with your vision
[31:20] How Ed’s life changed after creating Vinwiki
[33:20] Importance of collaboration with other creators in growing a brand
[36:15] Deciding on what content to put out on Youtube out of all the materials available
[42:20] Challenges Ed and his team face in content creation

Resources Mentioned
Vinwiki YouTube Channel: https://www.youtube.com/@VINwiki/
Ed Bolian's Instagram: https://www.instagram.com/edbolian
Get Vinwiki for iOS or Android

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball
Treesicle

Augie Johnston
Vidchops
Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

Renting out an Airbnb for work or pleasure has been the top alternative for hotels primarily for the custom experience it provides clients. Have you ever thought about what happens behind renting these fabulous places?

Sean Rakidzich's brainchild, Airbnb Automated which has been rebranded to his name, is providing expertise in Short-Term Rentals and Airbnb Education on YouTube in the last 5 years. Sean talks about how you can profit from renting out your space on Airbnb and teaching people how to do it. He also shares how creating content helps his business to grow and allows him to create more businesses.

By the end of the episode, you will learn how indecision creates bigger problems and how to overcome them, how to build trust and make an audience, the importance of collaboration with other creators, how to profit by providing value, and so much more.

Sean Rakidzich's channel now stands at 230k subscribers and counting. Sean believes that the future is about providing high value and when he is not busy creating content and finding properties for rentals, he enjoys spending his time watching anime.

Episode Highlights:
[2:36] How Sean grew his AirBNB business from working solo to 30 employees
[4:51] Importance of learning how to edit as a content creator before hiring an editor
[6:50] Sean's experience with hiring foreign editors
[10:02] Why it’s normal for Sean to get nervous each time he starts a business
[12:09] How being a YouTuber changed the way Sean runs the Airbnb company
[15:53] Creating responsible content when the industry is facing challenges such as COVID-19
[20:21] Breaking the WHAT and HOW so you don’t give everything away in your free content
[23:30] Challenges that are commonly faced by Sean's coaching clients or mentees
[29:20] Working with other creatives or creator friends to increase your date
[33:30] Banking on what makes you unique and extraordinary
[39:00] How short-form content changed the landscape of content creation
[42:28] The Gladiator Method

Resources Mentioned
Check out Sean's channel at https://www.youtube.com/@AirbnbAutomated

Subscribe to the Video Creatr Youtube channel
Check out Grant and Augie’s Channels below:

Grant Ball
Treesicle

Augie Johnston
Vidchops
Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.