The Video Creatr Podcast

For many aspiring YouTubers, it can be discouraging to feel like the platform is discriminating against them. Like their videos won't be promoted as much as established creators. This is an important topic that most people need to overcome, at least in their heads. So, does YouTube discriminate against smaller channels? The answer is yes, but it's not a death sentence for those channels.

Grant and Augie discuss whether YouTube discriminates against smaller channels. They explore the challenges that smaller channels face in gaining traction and getting promoted by the YouTube algorithm. Grant suggests that YouTube's cautious approach is driven by a fear of offensive or harmful content going viral. They also discuss the importance of building an audience and the role of the view-to-subscriber ratio in gaining momentum on the platform. Augie shares his personal experience as a smaller YouTuber and his frustrations in getting his videos noticed.

YouTube does discriminate against smaller channels, but there are ways to get around it. Building a healthy channel, making shorts, and being selective in what is uploaded as a YouTube short are all ways of getting around the discrimination. It may take time, but with perseverance, smaller channels can get the recognition they deserve.

Highlights

[00:43] Why YouTube is a paranoid platform and how filters out bad content 
[04:19] How YouTube algorithm may be triggered after a certain number of uploads [06:20] The way view-to-subscriber ratio and video quality affect promotion 
[08:52] Launching a channel with multiple videos can improve success 
[10:46] Utilizing YouTube shorts to get around its discrimination in promotion 
 [12:48] Using other social media platforms to filter content for YouTube 
[16:14] Uploading videos that people don't like can hurt your channel 
[18:26] Be patient in building your library and embrace the journey of honing your style [22:07] Sharing videos on Reddit and Facebook can be risky 
[24:23] How Augie’s Baller Bootcamp channel grew quickly due to view velocity 
[26:06] What format of videos can positively impact growth 
[32:32] Getting comfortable in front of a microphone and camera can be a factor in creating good videos 
[37:22] How to niche down to start and then broaden once you see traction 
[38:55] Small creators should go niche until they gain momentum 
[40:12] Embrace the struggle and keep refining your content

Resources Mentioned

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

What are the three most important things on YouTube when it comes to triggering the algorithm and getting more views? We'll not only identify these key factors but also provide a masterclass on how to improve each one. So grab a pen and paper, because we're about to break down the secrets to YouTube success.

Augie Johnston and Grant Ball discuss the three most important things on YouTube for triggering the algorithm and getting more views. They emphasize the importance of click-through rate (CTR), which is the percentage of people who click on a video after seeing the thumbnail and title. They also discuss the significance of watch time, or how long people watch a video, and the role of engagement, including likes, comments, and subscriptions. They also touch on the importance of editing and how it can enhance watch time and engagement.

As you continue your YouTube journey, remember to analyze your analytics, experiment with different strategies, and always strive to provide value to your viewers. By mastering these three pillars of YouTube success, you'll be well on your way to building a thriving channel and connecting with a dedicated audience.

Highlights

[00:20] Why click-through rate is one of the top three important things
[02:05] Importance of title and thumbnail for click-through rate 
[04:06] First 10 seconds of the video for mobile autoplay 
[05:24] Importance of coming up with a good topic and making it more entertaining [06:25] Mr. Beast's approach to creating thumbnails 
[10:16] How to create curiosity in titles and thumbnails 
[11:15] Guidelines for using text on thumbnails effectively 
[14:21] Importance of watch time and how to improve it 
[15:37] Focus on creating a strong intro to hook viewers 
[15:56] Analyzing average duration and average percentage viewed
[18:39] Strategies to get viewers to watch multiple videos 
[21:17] The potential impact of creating binge-watching sessions 
[21:39] Triggering the algorithm through click-through rate and watch time 
[23:08] Using YouTube analytics to identify spikes and dips in watch time 
[24:42] Third most important factor: engagement through likes, comments, subscriptions 
[27:45] Creating engagement through intentional or accidental mistakes in videos [31:35] Importance of artistically valuable and unique content 
[32:01] Covering topics that are important to the creator and resonate with viewers [38:18] The importance of editing for watch time 
[39:13] Using B-roll and stock footage to enhance videos 
[43:45] Inspiring viewers through motivation and encouragement 
[44:20] Leveraging charisma and personal strengths in content creation

Resources Mentioned

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

In the fast-paced world of YouTube, creators often grapple with the challenges of evolving alongside their ever-changing selves. As their interests, motivations, and desires shift, it can be confusing to navigate the tumultuous space of YouTube and maintain a successful career or side project.

Grant and Augie discuss the different chapters of a YouTube career and how to evolve your channel alongside your ever-changing personality. They share their personal experiences and offer advice on navigating the challenges and pressures of YouTube. Grant and Augie explore the four chapters of a YouTube journey and delve into their personal experiences as two successful YouTubers.

Their stories offer valuable lessons for aspiring YouTubers, from the excitement of the beginning to the challenges of the peak, the gauntlet of burnout, and the potential for revival. By staying true to their passions, focusing on creating quality content, and embracing change, creators can navigate the ever-evolving landscape of YouTube and find success in their own unique way.

[01:10] Grant and Augie share their personal experiences 
[02:18] The beginning - initial excitement and no pressure 
[09:51] Augie's viral video and transition to becoming a trainer 
[12:38] Running out of ideas, practical decisions, and success 
[17:50] Workflow, growth, and content rhythm 
[22:23] Monetization differences: ad revenue vs. selling products 
[22:41] Introduction to the different goals of the two creators 
[23:06] Grant's desire for validation and uniqueness 
[25:06] The Gauntlet: peak of the channel with 3-4 million views 
[26:23] Impact of the YouTube apocalypse on ad revenue 
[28:07] Burnout and running out of ideas for content 
[28:50] Tensions arise within the team and decision-making based on short-term gains 
[30:07] Augie's experience of plateauing and algorithm changes 
[32:25] Augie's burnout and challenges of creating longer videos 
[:34:30] Algorithmic limit on growth for channels with short videos 
[35:45] Panic and making bad decisions during peak stagnant growth 
[36:06] Navigating the landscape and making long-term choices 
[39:38] Focusing on making better videos and analyzing metrics 
[45:30] Make or break moment: deciding to come back or not 
[53:33] Challenges and overthinking content creation 00:56:21 Excitement and enjoyment of releasing videos and engaging with the audience

Resources Mentioned

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

One of the biggest advantages of YouTube is its monetization system. YouTube's ad revenue system is robust and allows creators to earn money through ads on their videos. While other platforms like TikTok and Facebook also offer monetization options, YouTube's ad revenue system is more nuanced and customizable.

Augie and Grant discuss the advantages of choosing YouTube over other platforms for content creation. They highlight the monetization opportunities, the ability to reach a dedicated audience, and the control over advertisements. They also compare YouTube to platforms like TikTok and Facebook, discussing the algorithms and the potential for organic reach. They emphasize the importance of YouTube's library aspect and the ability to repurpose content for other platforms.

YouTube offers numerous advantages that make it the ultimate platform for content creators. Its robust monetization system, ability to build a dedicated audience, and the power of its algorithm set it apart from other platforms like TikTok and Facebook.

Highlights

[01:16] YouTube's ad revenue system and monetization options 
[04:08] Comparison of monetization options on Instagram, TikTok, and Facebook
[06:16] Differences in earning potential between YouTube and TikTok
[08:07] Different types of ads on YouTube and their impact on earnings
[09:52] Choosing YouTube for online businesses and monetization opportunities
[10:57] TikTok's short-form format limits advertising opportunities
[16:22] Facebook's content is different from YouTube's creator-focused content
[18:07] YouTube's subscription feed allows for dedicated audience-building
[22:57] YouTube's algorithm is more human and customizable
[23:58] TikTok's algorithm is less human and has less control
[24:36] Facebook has less age-gating and more older users
[30:49] YouTube's shorts now have a connection to long-form content
[31:31] Short views on YouTube have low AdSense revenue
[33:17] YouTube's content library allows for more views and binge-watching
[34:49] YouTube's long-form videos can create intense emotions and memories
[36:23] YouTube can be watched on TV, unlike TikTok or Instagram
[40:43] How Facebook's algorithm change killed organic reach for fan pages
[43:40] YouTube offers both short and long-form content
[44:01] YouTube has more monetization options and better audience-building
[45:19] YouTube allows for building a library and audience relationship.

Resources Mentioned

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

The pros and cons of running a YouTube channel highlight the opportunities and challenges that come with pursuing a career in content creation. It's important to approach YouTube with a realistic mindset and understand that it takes time, effort, and dedication to succeed. Building a successful YouTube channel requires consistent content creation, engaging with your audience, and constantly refining your skills and knowledge.

Grant and Augie discuss the pros and cons of running a YouTube channel. They emphasize the importance of not romanticizing YouTube and provide a realistic view of what it takes to succeed as a YouTuber. They discuss the differences between full-time and part-time YouTube, the pressure associated with being a full-time YouTuber, and the freedom and creativity that comes with running a YouTube channel. They also highlight the opportunity to deeply explore a subject of your choosing and collaborate with others in the YouTube community.

The future of YouTube is bright, with the platform continuing to grow and evolve. As technology advances and new features are introduced, content creators will have even more opportunities to engage with their audience and monetize their channels. However, it's important to stay adaptable and keep up with the latest trends and strategies to remain relevant in an ever-changing landscape.

Highlights

[01:24] Pros and cons of part-time YouTube
[02:56] Pros and cons of full-time YouTube
[06:30] Pros and cons of being creative on a daily basis
[09:43] Pros and cons of exploring a subject deeply
[11:55] Pros and cons of collaborating with others
[15:05] Pros and cons of refining work habits
[19:17] Importance of having a business behind your YouTube channel
[32:48] The overall benefits of creating a YouTube channel
[41:17] Importance of consistency and enjoying the process of content creation

Resources Mentioned

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

The first step for local businesses looking to establish a presence on YouTube is to create compelling content that showcases their unique offerings. Whether it's a garage floor installation company, a restaurant, or a shoe store, businesses can turn their services into captivating videos that engage viewers and drive interest in their brand.

Augie and Grant discuss how local businesses can use YouTube to market their products and services. They emphasize the importance of creating engaging and informative videos that showcase the unique aspects of the business. They provide examples of different types of businesses, such as restaurants, shoe stores, gyms, and service-based businesses. They also discuss the monetization potential of YouTube channels and the importance of having an online presence for local businesses.

As technology continues to evolve and consumer behavior shifts towards online platforms, local businesses must adapt and embrace the power of YouTube and other digital marketing channels. By staying ahead of the curve and leveraging the opportunities presented by online video, local businesses can future-proof their operations and continue to grow in the digital age.

Highlights

[01:08] Creating catchy and informative videos about your business
[03:15] Determining the length of videos based on the content
[04:08] Identifying different types of content for different types of businesses
[09:23] Highlighting the unique aspects of a restaurant through videos
[11:44] Importance of having an online store for local businesses
[21:33] Leveraging online video ads for local businesses
[24:04] Building trust and authority through online videos
[31:59] Instant rewards through online video ads
[35:47] Importance of creating a high-quality ad for local businesses
[39:29] Paid ads and regular content for local businesses
[40:53] Long-term play and competitive advantage for local businesses

Resources Mentioned

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:
Grant Ball Treesicle
Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

Coming back to YouTube after a long break can be a daunting task. You may feel tired, out of ideas, or lacking the motivation to continue creating videos for your channel. However, if you find yourself recharged and ready to jump back in, it's essential to approach this new chapter with a fresh perspective.

Grant and Augie discuss the importance of taking breaks from YouTube and how to come back after a long hiatus. They emphasize the need to recharge and regain motivation before returning to creating content. Grant shares his experience of revamping his channel and working with a partner to write a script for his comeback video. Augie discusses his plans to start a new channel and focus on creating behind-the-scenes content for his businesses. They both highlight the importance of making changes and delegating tasks to improve the quality and efficiency of their channels.

Coming back from a long break requires a fresh perspective, a focus on your strengths, and a willingness to delegate tasks. Avoiding overthinking and taking action is key to overcoming the challenges that may arise. Crafting a successful launch strategy, tailored to your channel and audience, can help generate momentum and engagement. As Grant and Augie embark on their own comebacks, they are excited about the future and the opportunities that lie ahead.

Highlights

[02:25] Importance of making changes and not being stagnant
[03:17] Grant and Augie’s experience of coming back after a long break
[05:09] Importance of delegating work and focusing on strengths
[08:03] The challenge of overthinking and the need to just start
[11:24] Importance of having a plan and setting goals
[19:18] The significance of the first video and appealing to subscribers
[24:20] Strategies for promoting the comeback video
[32:46] The balance between planning and overthinking
[36:46] The impact of the topic and audience on the launch strategy
[39:17] Using social media and community engagement for promotion
[43:11] The importance of driving the right views and watch time
[47:10] The excitement and motivation of coming back after a break

Resources Mentioned

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

Jaron M. LeGrair is a voice teacher and YouTube/TikTok content creator with a passion for singing and using the voice as an instrument. With over 180,000 subscribers on YouTube and over 390,000 followers on TikTok, Jaron has built a dedicated following by providing honest and insightful critiques of popular music and sharing his expertise in vocal technique. He has received recognition from celebrities like Yba and John Legend, and his success has allowed him to transition from adjunct professor positions to focusing on his private voice studio and online content creation.

Jaron M. LeGrair talks about his journey from a voice teacher to a successful content creator on YouTube and TikTok. It’s a testament to the power of authenticity, trial and error, and consistency. By staying true to himself and sharing his passion for music and singing, Jaron has built a loyal following and made a significant impact in the online world.

As he looks to the future, Jaron has ambitious goals, including writing books, starting a podcast, and potentially embarking on a workshop tour. He also plans to continue growing his social media presence and reaching new milestones in terms of subscribers and followers. With his unique style, genuine personality, and dedication to his craft, Jaron is well on his way to achieving even greater success in the years to come.

Highlights
[01:04] Jaron's passion for music and singing from a young age
[03:26] What prompted Jaron to start posting videos on YouTube and TikTok
[08:10] The importance of being authentic and true to yourself on camera
[09:20] The impact of social media on Jaron's day-to-day life
[11:09] Transitioning from teaching at universities to focusing on his private studio
[18:35] Number of teaching sessions Jaron can do and the importance of self-care
[20:34] Intuitive approach to content creation and analyzing trends
[32:49] Hiring an editor and the importance of maintaining his editing style
[46:45] Jaron's reflection on his dreams coming true and the surreal nature of his success
[47:08] Receiving comments from celebrities and his growing followers on social media
[48:58] Jaron's approach to content creation and organic growth
[53:26] Jaron's experience with viral videos and unexpected success
Resources Mentioned

Subscribe to Jaron M. LeGrair on YouTube: https://www.youtube.com/@jmlegrairstudio/

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

YouTube is a place where content creators strive to stand out and gain a loyal following. Robert Dunn has carved a niche for himself as the king of weird cars. With his fast-paced, easily digestible, and thorough videos, he has amassed hundreds of thousands of subscribers and consistently receives over a hundred thousand views per video.

Robert Dunn, creator of the YouTube channel Aging Wheels, discusses his unique video style, his background in software engineering, and his journey to becoming a full-time YouTuber. He shares insights into his creative process, the challenges of being self-employed, and the importance of staying true to oneself. Robert also talks about his channel's evolution and his audience's role in his success.

Robert Dunn's journey to becoming a YouTube star is a testament to the power of authenticity and passion. His unique video style and his genuine love for weird cars have garnered him a dedicated following. By staying true to himself and focusing on his interests, he has built a successful channel that allows him to pursue his passion full-time. While the future may hold uncertainties, Robert's commitment to creativity and enjoyment ensures that his YouTube journey will continue to captivate audiences and inspire fellow creators.

Highlights

[01:39] Evolution of Robert's video style and inspiration from other creators
[03:15] Robert's background as a software engineer and his mechanical inclination
[04:48] The pros and cons of being a full-time YouTuber
[06:44] The struggle of focus and distractibility for creative people
[13:13] Scripting process and the importance of planning and organization
[19:51] Robert's future goals and the importance of staying true to oneself
[21:39] The fear of losing momentum and the uncertainty of having YouTube success
[23:22] The importance of maintaining a connection with the audience
[25:26] The challenges of talking about money and negotiating sponsorships
[28:52] Monetization strategies: Patreon, sponsorships, ad revenue, and merchandise
[30:54] The elusive secret sauce of successful Patreon campaigns
[35:05] The satisfaction of achieving personal goals and financial security
[37:17] The impact of community support and creative opportunities
[43:06] The difference between running a YouTube channel as a business or as a creative pursuit

Resources Mentioned

Subscribe to the Aging Wheels on YouTube: https://www.youtube.com/@agingwheels

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.

YouTube has become a valuable resource for car buyers, especially for those who want to make sure about the cars they purchase. Toyota Jeff recognized this and saw an opportunity to provide valuable information and build trust with potential customers through his YouTube channel. By offering thorough and entertaining car reviews, he helps viewers make informed decisions and feel more confident in their car-buying journey.

Jeff Teague discusses his philosophy for his YouTube channel, Toyota Jeff Reviews, which showcases different Toyota cars. Jeff emphasizes the importance of being thorough and entertaining in his reviews. He also talks about his quirky personality and how he incorporates pop culture references into his videos. Jeff explains how his YouTube channel and social media presence has helped to drive business toward his dealership. He also talks about the creation of the Fred Anderson Toyota YouTube channel, which showcases the dealership's social media and marketing efforts.

Toyota Jeff Reviews is a YouTube channel dedicated to providing thorough and entertaining car reviews. Jeff's unique personality and attention to detail set his channel apart from others in the car review niche. He started the channel to build a personal brand and increase his visibility as a car salesman. Over time, his channel has grown and become a source of income. Jeff's passion for cars and his quirky sense of humor shine through in his videos, making them both informative and entertaining.

Highlights

[01:29] The philosophy of being thorough and entertaining in car reviews
[03:01] Jeff's background and how he got into cars
[06:33] Permission from the dealership to use cars in videos
[10:07] Being recognized in public and the impact of his YouTube channel's success
[13:25] Balancing the YouTube channel as a business and a hobby
[17:31] The difference between Toyota Jeff Reviews and Fred Anderson Toyota
[21:05] Starting Auto Jeff Reviews and getting access to other cars
[26:42] Struggles with consistency and burnout as a content creator
[35:39] Tips for growing a car dealership channel
[39:17] Importance of entertaining and showing value in videos
[52:46] Difference between shorts and long-form videos
[53:43] Importance of showcasing different color options in short videos
[54:57] Encouragement to start a channel and find a creative outlet
[57:09] Capturing attention in a positive way on social media
[57:29] Making the world better through content creation

Resources Mentioned

Subscribe to ToyotaJeff Reviews on YouTube: https://www.youtube.com/user/toyotajeff1

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

✅ If you want to take the burden of editing off your hands, head over to https://VidChops.com to add an expert video editor to your team in just a few clicks and you'll never have to edit again: https://VidChops.com

Get all your YouTube content done in 1 hour a week.