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By CollegeVine
5
22 ratings
The podcast currently has 76 episodes available.
The most played episodes among Podcast App listeners.

Enrollment marketing may not seem like the most glamorous aspect of higher education, but for PJ Woolston, Vice Chancellor for Enrollment Management at IU Indianapolis, it’s an art form. During our recent conversation on The Vinedown, PJ shared insights into the role of swag (yes, swag!) in creating memorable and lasting connections with prospective students. From thoughtful giveaways to bridging guidance gaps, PJ’s approach goes beyond the surface, delivering practical strategies with a human touch.

Enrollment marketing may not seem like the most glamorous aspect of higher education, but for PJ Woolston, Vice Chancellor for Enrollment Management at IU Indianapolis, it’s an art form. During our recent conversation on The Vinedown, PJ shared insights into the role of swag (yes, swag!) in creating memorable and lasting connections with prospective students. From thoughtful giveaways to bridging guidance gaps, PJ’s approach goes beyond the surface, delivering practical strategies with a human touch.

Wanna know something that all directors, deans, AVPs, and VPs of enrollment do, but very few have been formally trained on how to do it well? People management! We are pumped to have been able to welcome Ashley Hardy of DePauw University to the show this week where we talked tactfully about how to be a great manager, supervisor, and mentor.

In this week's VineDown, Emily Smith chatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused recruitment marketing channels: email. Emily was joined by Joe Bellavance and Roger Jones to pick their brains about their past experience with email as a channel for recruitment marketing Despite many early predictions of the demise of email as a channel, it can still be a viable platform to reach students and parents who are researching higher education options. Emily also showed a quick demo of CollegeVine's Email Content Optimizer, one of the tools CollegeVine has developed to help you check the performance of email campaigns as you move into the second half of this recruitment cycle. Check out our email content optimizer at: cv.watch/eco

This week VineDown host Emily Smith was joined by Williams College Associate Director of Admissions Kate Heekin to chat about overcoming the current and upcoming challenges that admissions teams are facing. The pair offered tips and insights about leveraging tech, software, and other efficiencies to overcome very real difficulties like the Search Cliff, demographic cliff, and the ongoing exodus of admissions officers. The key takeaway? There are three questions admissions teams should ask when trying to determine the best solutions for these and other challenges: 1. Is this good for students? 2. Is this the most efficient option? 3. How will we know it's working?
The podcast currently has 76 episodes available.

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