join me on this episode of the marketer's secret lighthouse, and welcome everyone. So today I want to talk about how to build an email list that generates sales. 

Very, very fast. 

So, now before we go into that first thing I've talked about is traffic so when you're building an email list, the traffic that you're targeting is very very important. Right. 

So you want to target hot traffic. 

And the reason why you want to target hot traffic is simply because, well, we know that cold traffic is traffic that knows the problem, but they don't know anything else besides that they're feeling a problem and they want fun and they're trying to find a way to resolve their problem. 

And usually these traffic will mean that you have to educate them about the solution and who you are and you know build up the trust before they can make a purchase. The next thing is that we know that one traffic knows about the problem and a little bit about the solution, but it's you have to educate them more about you and more about the solution in terms of getting them, you know, to make a purchase. 

So these will also be slightly slower because you still have to make that education, better to get them to buy, but when you, when you target hot traffic. The one thing that you will notice with hot traffic is that the prospects already know the problem they already know the solution, and they already know several people presenting the solution. 

They may not know you yet, or they may know you but they haven't purchased from you yet. And so the goal there becomes you showing them the benefits of your solution comparing the pros and cons. 

And, you know, giving them all those reasons to buy and making offers, and things like that, so that you can help them, you know, make that purchase. Now that you've taken care of, you know, that traffic that you're targeting. 

How Anyone Can Get Traffic To a New Website Without Paid Ads?

I wanted to tackle that question and really go in-depth and give you all you know, the meat and bones on how to go about creating and getting traffic in the most efficient and effective way possible.

Know Your Customer’s Journey

So know where your customers are on their minds in terms of understanding their problems to discovering the solution, discovering you, and we refer to this as hot, cold, or warm traffic.

Cold Traffic

So when we say that the traffic is cold traffic, usually what we mean is, the traffic is very far on their journey, they only know their problems.

To target this traffic, when the traffic is cold, you talk to them about the problem.

Warm Traffic

Then next, we have the warm traffic with warm traffic. Now the traffic has progressed, one step further. So now they know the problem, which is what they were feeling and, they also know that there is a solution.

To target this traffic, when the traffic is warm, you talk to them about the solution.

Hot Traffic

And then the next we have is hot traffic, with hot traffic they know the problem, they know the solution. They also know who has the solution, in this case, they may also know who you are.

To target this traffic, when the traffic is Hot, you talk to them about the Benefits.

2. Know Your Customer’s Thoughts

So now that we know about our traffic, the next thing we need to think about is in terms of how we can communicate with the language, we need to interrupt the thoughts that are going through their mind.

And the best way to interrupt these so that we can have a meaningful conversation that ends up in a transaction is we need to understand the problems that they’re facing.

We need to understand the questions that they have,

we need to understand the roadblocks that they are facing that are preventing them from getting the solution.

And then we need to understand the results that they want.

And so by knowing the results, the roadblocks, the questions, and the problems, we can interrupt the thoughts, by creating how-to content, and sales copy, that essentially brings them to our new website and allows them to make a purchase.

To Research

Search for top 10 problems for your niches,

top 10 questions that your niche will have,

top 10 roadblocks that your niche will have,

and top 10 results that your niches want. You can also find these in Facebook groups and forums like here on Quora.

By results what we mean here is what benefits are they looking for when they purchase from you.

In this episode, we are answering a question 

Notes for this episode can be found here https://www.herbertmarketinghelp.com/

So on today’s episode.

As we talk about five steps to promoting your business online for free.

So whether you’re looking for new customers, whether it’s building your clients list from zero to 10,

or whether it’s building your clients' list to 1000,

or whether it’s just launching your new product, and building up that customer list.

Being able to drive traffic to your website for free is going to be an important part of your marketing strategy. And the reason being is because after a while the ads start performing poorly, and pricing changes and so you need to adopt a much more sustainable way of getting more clients to win more customers,

you need to adopt a way of promoting your business without spending money every single time.

What I mean by this is we define traffic by hot, warm, or cold.

And by traffic. I just mean your clients or your customers or your prospect, the people who you want to come, click through your websites to become your customers, partners prospects, and so on. So we define these as traffic. And depending on if they know their problem, the solution, and where they can find the solution to the problem that they want to be solved.

We can define them as hot, warm, or cold.

So when your dream, clients, or your dream customers know their problem, but they don’t know the solution, or they don’t know you. We call this cold traffic.

The reason being is because, since all we know is a problem, they don’t know that is a way they can have this problem solved. And most people will try to go around and search for this problem to try and understand it. And so your goal is to talk about the problem.

So if your customers, or if your prospects, only know the problem, then you talk about the problem.

On the other hand, if your dream clients a prospect. Warm traffic. This means that they know the problem and they know the solution, but they don’t know you.

And that means that they’ll try and go and google for solutions, they’ll try and search YouTube tutorial for solutions, they’ll try and find other solutions to see which one works best which one is more effective. And since they don’t know you, then they’re just going to be so focused on getting a solution that works. And so, if you’re targeting. Warm prospects you need to talk about the solution.

On the other hand, if your prospects are hot traffic. This means they know the problem, they know that there’s a solution out there.

And they also know that you provide a solution.

Read more...

In this episode, we explore how to get more customers fast 

Join me on today’s episode. As you continue on learning about building online businesses, and building an audience.

0:17

In today’s, we’re gonna focus on building a client list and targeting your ideal customers finding new customers.

0:34

Before you start building your client list.

0:40

You need to set up your goal

0:47

on your goal, you need to decide how many clients do you want to build in the next 14 days, or in the next 30 days. Well, in the next 90 days, having a goal will make it simple for you to have a very specific target that you can aim at.

1:10

And you can track throughout, rather than just going blindly.

1:16

What this will also do is, will also help you decide whether to use organic or paid traffic, because depending on how fast you want to reach your goal. you may realise that maybe you need to increase the speed at which you’re getting more traffic.

1:40

You also need to decide when do you want them. As I mentioned, knowing when allows you to decide how fast you want to get them, and you need to decide how many clients do you already have access to.

So, whether you want to make more clicks, more sales, or get more profits. You need customers.

Today I want to talk about how to get more customers for your online business, whether you have a small business or big business, or an agency, or an online store, or doing affiliate marketing. These methods should work for you.

Number one, write profitable copy that sells,

you need to write a killer copy.

When it comes to getting more sales on more customers. Usually, we are left down to two things.

either. It’s traffic or conversions.

And by taking care of one of those, makes it easier to see which one is left. The best way to take care of conversion is to split test to test and see what works, and then get rid of what is not working. That way we can focus on what works.

Read More Here

Where is your customers on their Journey?

So whether your goal is to get more clicks,

get more views,

get more audience,

new prospects or make more sales, or just build up those profits.

So you can live life on your own terms.

You’re gonna want to know how to build a big following of audiences who have an interest in what you have to say.

Join me on this episode.

As we talk about the one way that is surely guaranteed to help you build an audience, and lead them into taking positive action and making positive changes in their lives with an entrepreneur.

Now

the goal today is to talk about the one sure way that anyone myself can build or increase,

our way in which you’re getting more audiences.

And what I’m talking about,

of course,

is the science of persuasion.

Now,

I’m a big fan of reading a lot of books to understand how others have done what they’re doing,

but I also prefer going online and researching and seeing what people actually doing, not just reading but actually doing.

And I’m gonna be telling you the things that I’ve learned that they’re teaching they’re doing,

but I’m also gonna be sharing with you one bonus tip on what they are doing.

so stay tuned till the end, find out.

So the one thing I want to talk about is from the FREE book experts secret Russell Brunson talks about The One Sentence Persuasion Course, which is also another topic from the book by Blair, Warren.

Now,

in a nutshell,

one thing I can say is, it is a very powerful skill if you can persuade someone.

…if you can think back to an experience where you had with someone who took you from where you were and persuaded you to do something that changed your outcome that changed your view of reality and even your expectations.

I know my teachers helped me a lot in this when I was in high school.

And I also know

that I once read this blog post about sales and marketing when I was first learning to build my business,

and coming from an engineering background, it completely transformed my view on how we build businesses.

To this day,

I can’t forget that first experience,

it was like a light bulb, literally went that much brighter inside my head.

So with that said,

So, there are five key fundamentals in the science of persuasion.

And what am I talking about here is one is you want to be relatable to your audience and you want to

So you want to encourage their dreams, showing them that you understand their dreams that you’re relatable,

read more here...

Now, when it comes to traffic are usually two ways of categorizing traffic. So the first way is traffic that we own and then there is traffic that we don’t own.

If you don’t know much about that traffic.

And if you want to learn more about that.

you can listen to my previous episode, or you can read more here.

want more clicks, more views, more sales

The other way we can categorize traffic is either fast traffic or slow traffic.

And really the best way to think about that is,

I suppose by fast here we mean, how fast you can get people, and usually, slow traffic will be organic traffic.

So if you had some building up, or your social media channels to build up that organic flow of traffic,

then that may be considered slow,

as it will take time.

Whereas fast traffic is mostly paid traffic.

And what this means is you pay for exposure.

But that’s not the only way to get a lot of FREE traffic fast. We touched it before about solo ads.

And what this is is essentially going someone who has an email list and buying exposure from them, or trading exposure with them. So having them, email your links to their email list, and then you can do the same by also, emailing, their link to the landing page to your email list.

And the goal here is to turn the traffic that we do not own into traffic that we do own.

Now that said,

most people are familiar with how Facebook Ads work but most people are not very familiar with solo ads or solo swaps.

So,

what I’m going to do here is I’m going to talk about a comparison between Facebook ads and solo ads, and then that way should give you a much more understanding of, the true difference between these traffic sources.

One thing that you know is that it’s very very targeted.

We have a precise way of narrowing down the type of audience we want our ads to reach. We can even set up very very specific groups that target people with very specific interests.

And usually,

when someone goes from the group or the chat that they’re in with a friend on Facebook and clicks a link or an ad,

usually, they have high interest because they chose to leave the activity that they were doing on the social media platform, and go on to the link to be directed outside of Facebook.

So it’s expressions of interest.

read more here