The Visible Expert Podcast

Vinay Bhagat is a successful founder & CEO with experience growing a business to $100 million and 450 employees from the ground up.

Key notes from the interview:

• 55% of B2B buyers rely on reviews
• Research shows a year-over-year decline in trust of marketing-produced content
• There are three responsibilities of leaders: 1) build a solid first team, 2) chart the course and resources, and 3) build the right culture
• Vinay established a cultural framework around TRUTH (Trasparent, respectful, unstoppable, team player, human)

Learn more and connect with Vinay:

https://www.trustradius.com/

https://www.linkedin.com/in/vinaybhagat/

Anthony offers actionable advice on how engineers and other professionals can build the skills they need to advance their careers and become leaders within their organization.

• Consistency is key to building the skills necessary to become a leader and Visible Expert
• Engineers have an opportunity to shape how our future is built in a proactive way
• "The currency of future is focus" 20% of the actions you take drive 80% of the impact.
• To champion technology, do your qualitative research and be 100% comfortable when you bring it up to leadership

Learn more and connect with Anthony:

https://engineeringmanagementinstitute.org/

https://www.linkedin.com/in/anthonyjfasano/

Mike's in-depth research into B2B and professional services sales is unparalleled in today's marketplace. On this episode he shares insights into what it takes to develop a culture of sales success, what top sales performers do differently, and what you should do before you dig deep into your sales analytics.

Learn more and connect with Mike:

http://raingroup.com/

https://www.linkedin.com/in/mikeschultz50/

https://echoofhope.org/

Dr. Tracy Fanara, aka Inspector Planet, is a passionate environmental engineer fighting to extend humanity's time on earth.

With appearances on TV shows such as Mythbusters, Animal Outtakes, and The Weather Channel, she is using her platform to educate people on the inter-connectedness of our environment.

Learn more about Tracy aka Inspector Planet: https://mote.org/ https://visitbeaches.org/ @inspectorplanet

Marketing is changing and marketers need to wake up. Two-thirds of your marketing happens without you. The buyers are in control, and they demand respect. Only the most human company will win.

Mark's provocative take on the industry will energize you and challenge your own marketing philosophy.

Learn more about Mark & follow him on Twitter:

https://businessesgrow.com/

@markwschaefer

Michael Brenner knows digital marketing. He provides interesting thoughts on artificial intelligence (AI), employee activation, and why he wants to kill marketing campaigns. He also provides a framework for measuring content marketing ROI with specific metrics at each marketing stage: Reach, Engage, Convert, Retain.

To learn more about Michael, visit his website:

https://marketinginsidergroup.com/

Follow him on Twitter:

In our chat with Joe, we talked about the Cleveland Browns, content marketing, Star Wars, his Orange Effect Foundation and much much more.

Sign up for Joe's random newsletter and follow him on Twitter:

https://www.joepulizzi.com/newsletter

@joepulizzi

Learn about how the Orange Effect Foundation is making sure children with speech disorders receive the speech therapy and technology they need:

http://theorangeeffect.org/

@orangeeffect

On this episode, Scott Brinker joins the show to talk about his journey to becoming a Visible Expert in the marketing technology (MarTech) space.

Our chat is filled with lessons learned, actionable tips, and visions of where the martech landscape is headed.

To learn more about Scott, check out his website:

https://chiefmartec.com/

On this episode, Rand shares the ups and downs of his journey to becoming a Visible Expert. He also gives some advice on how marketers can tell better stories, his thoughts on Google's latest move on mobile, and more.

Check out Rand's new company, SparkToro here: https://sparktoro.com/

On this episode we sat down with Ahmad Munawar, creator of the 90 Day Pipeline, fellow podcaster, and friend of Hinge.

We asked what advice he would give a professional looking to build their personal brand, and he gave three very actionable pieces of advice:

1. Know your audience and what they care about

2. Develop a consumption routine

3. Actively publish, or at the very least practice "free writing" every day

Connect with him on LinkedIn: https://www.linkedin.com/in/ahmadmunawar/

Learn more about his business: https://boutiquegrowth.com/

Learn more about Hinge at www.hingemarketing.com