The Visible Expert Podcast

The Visible Expert Podcast

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The Visible Expert Podcast episodes

  • Mark Amtower - Preeminent GovCon Marketing & LinkedIn Advisor

    In this episode, Lee Frederiksen sits down with Mark Amtower of Federal News Radio to discuss his journey to becoming a preeminent marketing and LinkedIn adviser to the most successful government contractors.

    Connect with Mark:

    • https://www.linkedin.com/in/markamtower/

    Learn more at www.hingemarketing.com

    49 min
  • What High-Growth Firms do Differently with Lee Frederiksen

    In this episode, Lee Frederiksen and John Tyreman review the 2019 High Growth Study and the 5 hallmarks of high-growth firms.

    1. Differentiation of the #1 priority of high-growth firms
    2. High-growth firms invest more in marketing
    3. High-growth firms enjoy a skills advantage with their subject matter experts
    4. High-growth firms were more likely to leverage M&A
    5. High-growth firms target clients on digital and traditional channels

    Learn more at www.hingemarketing.com

    22 min
  • Andy Crestodina - Cofounder and Strategic Director of Orbit Media Studios

    In this episode, John and Kelly sit down with Andy Crestodina from Orbit Media Studios to talk about his Visible Expert journey.

    We spoke about his annual content marketing conference, Content Jam, as well as his new book Content Chemistry and monthly Wine and Web event he hosts at his office.

    Learn how to stand out and make solid social media videos with these 9 steps: https://www.orbitmedia.com/blog/how-to-make-social-media-videos/

    Learn more at www.hingemarketing.com

    35 min

About The Visible Expert Podcast

From the publisher's feed

How do some experts rise from relative obscurity to national or even international prominence? Most are ordinary people who built their reputations over time. We call these individuals, "Visible Experts."