The Visible Expert Podcast

Daniel Burrus shares his journey to becoming a Visible Expert, and offers insight on using analytics to anticipate growth and business challenges before they happen.

He outlined four major implications that adopting an anticipatory model has on a business:

1. Defining & separating trends

2. Innovating with low risk

3. Cultural evolution

4. Avoiding future problems

Get a free hard copy of his book:

http://theaobook.com/

https://www.burrus.com/

@DanielBurrus

Andrew created the software category of collaborative work management after founding Wrike in 2006.

John Englander believes humanity is faced with three distinct challenges when it comes to climate change:

1. Slow warming by reducing greenhouse gasses

2. Be more resilient to extreme weather

3. Adapt to a new baseline of climate reality

Conservative estimates indicate global sea level will rise 5-10 feet in the next 100 years. Soon we will have to look at coastal real estate as a depreciating asset.

Connect with John Englander:

www.johnenglander.net/

@johnenglander

When it comes to digital transformation, there's fear of the unknown and comfort in the status quo.

Leaders should go within in the organization and start experimenting. Try to seed transformation opportunities from within without the big bang approach that often lead to failures. Leverage "change-makers" within the company.

Hear Evan's thoughts on digital transformation, Facebook's portal, bitcoin, social selling and much more.

https://www.linkedin.com/in/evankirstel/

@evankirstel

With a Ph.D. in Behavioral Psychology, Lee left a tenured professorship to lead the Organizational Consulting Practice at one of the 'Big 8' accounting and consulting firms. Then he became an entrepreneur and never looked back.

Lee shares his journey, insights and advice on growth, leadership, and the power of original research.

Connect with Lee:

www.hingemarketing.com

www.linkedin.com/in/leefrederiksen/

@LeeFrederiksen

Chris is an expert on valuation-related topics, author eight books and frequently speaks on business valuation issues.

In the interview, Chris speaks about the characteristics that impact firm value (both positively and negatively), the relationship between EBITDA and EBIT, his "3-contacts-a-day" rule, and much more.

Learn more and connect with Chris:

https://mercercapital.com/

https://chrismercer.net/

Henry shares his story of being broke in college, working in sales intelligence to becoming the founder of a data-centric tech startup success. Henry shares his experience going through multiple mergers & acquisitions, each with their own flavor.

Henry contends that there are two things important to a successful startup — 1) constantly be learning and listening to the business, and 2) search for and hire the best talent.

Learn more and connect with Henry:

discoverorg.com

zoominfo.com

To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance:

1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect

Connect with Scott:

https://scottmckain.com/

@scottmckain

The expert on being an expert, David C. Baker speaks about what it takes to establish and maintain expertise in the professional services marketplace, how he was inspired by the film, "A Beautiful Mind," what it takes to scale an expertise-based business, and why he chooses to focus on podcasting as a channel to demonstrate his own expertise.

Learn more and connect with David:

https://www.davidcbaker.com/

Twitter: @davidcbaker

Take the Hinge Research Institute Value Pricing Survey:

https://hingemarketing.az1.qualtrics.com/jfe/form/SV_8ldX8Cn42Yx94sR?Collector=HingeSocial

With a gap in regular interview schedule, Austin McNair joins John Tyreman to discuss various ways subject-matter experts and marketers can engage their digital audience, like:

• account-based marketing (ABM)
• creating a unique 'expertise index'
• leveraging AI for dynamic website content
• being human and helpful on social media
• doing regular webinars

Links and references:

https://listeninnovategrow.com/5-podcasts-to-help-drive-b2b-startups-and-smes-grow/

https://hingemarketing.com/library/format/webinars

https://hingemarketing.com/blog/story/b2b-social-medias-two-evergreen-rules

https://hingemarketing.com/blog/story/a-b2b-marketers-field-guide-to-webinars-trends-technology-and-tactics-to-get-started-today