The Visionary Files

Have you ever had one of those moments when you spoke something out loud for the first time, and it just hit differently than it ever has on paper? I had one of those moments recently, and it ultimately set the wheels in motion for an entire rebrand shake-up/personal brand awakening. 

(One that I’m very much currently in the midst of, tbh.)

So, why am I choosing to share it in real time?

The biggest reason – these ‘building the plane as we’re flying it’ moments happen to all of us who identify as visionaries – but no one really talks about what it’s like to be in the middle of them. 

And what’s more, rebranding as a concept is daunting – for sure – but pressing forward within a brand you don’t align with anymore is a heavier weight to bear. 

This episode gets into the juicy details on why I am choosing to rebrand, my hopes for the future, and why sometimes it takes making a mistake (and then doubling down on it) to realise what you really want.

EPISODES REFERENCED:

• Episode 1 - Why I Completely Burnt My Business to the Ground...AGAIN

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/081
 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Adriane and Steve are back with their complementary accents and worldwide appeal for part 3 of our series on how to make more money + sales in your established course or coaching program.

Today’s episode focuses on sales – and specifically – the 7 types of buyers you encounter during your sales process. Whether you’ve got ‘Decisive Desi’ (the buyer we expect everyone to be) or ‘Factual Fallon’ (she can be a wee bit triggering, NGL) or ‘Synergistic Sydney’ (she runs her biz on vibes alone) leading with respect means meeting each where they’re at.

Quick overview of what we cover:

• What’s probably going on if your sales have slowed and selling doesn’t feel good anymore
• Why we’ve gotta move on from cringe-y ‘handling objections’ sales tactics 
• How to achieve transactional transcendence via respect
• Why making your clients feel safe is the most important (but often missed) first step to a respectful sales relationship
• How to effectively capture each buyer persona within your marketing and sales content
• How to figure out which sales processes to systemise and scale…and which to scrap
• Why using your buyers’ personas to guide your follow-up approach is the key to making it feel good to both of you

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Episode 76, Make More Money + Sales with your Established Course or Coaching, Part 1 
• Episode 78, Make More Money + Sales with your Established Course or

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Building a business that can weather storms and persevere across time is respectable – for sure – but building a business that can actually run (well!) without you AND not dump all the work accrued in your absence right back into your lap upon your return, well… that’s next level. 

In other words, to be truly sustainable, a business must be SELF-sustainable.

If you’re someone who likes crisp clean quantitative goals, sharpen your pencils because in 11 short minutes this episode explains the Holy Grail Metrics that determine whether your business is on the path to self-sustainability…or not. 

Quick overview of what we cover:

• How long could you really step away from your business? 
• Would it be an actual period of unplugged bliss and if not, how much checking in would you be required to do? 
• How afraid would you be to open your email once you clocked back in? 
• Would your business continue to grow in your absence? 
• How much growth would be enough growth to justify all this so-called ‘time freedom?’

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/079

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Listen - there's a lot of nonsense happening in the online marketing space right now.  And you'd think with all that noise, there might be something about about developing marketing strategies that seek to actually understand clients and build trust - but....*crickets*

Today we're back for Part 2 of our 'Make More Money + Sales with your Established Course or Coaching Program series with Steve Corney.  We're getting into messaging that seeks to make your clients feel seen, heard, and understood and why that's such a HUGE game changer for elevating your business (and - ahem - making more sales). 

Quick overview of what we cover:

• The biggest reason you're getting shot down when pitching your programs and courses
• The 6 stages of product-solution-product awareness
• Why 'how-to' educational content is causing you to fall short of the sales finish line with problem-unaware people 
• How Diagnostic Education blows 'pain point' marketing away
• What to do about Super Fans who consume all your content and buy nothing
• How to market for what people want and then design curriculum for what they need (while staying in a manipulation-free zone)
• Why marketing to help people feel heard, seen, and understood is the Holy Grail of high conversion rates
• The social proof strategy that's WAY more effective than future pacing/inspiration-baiting 
• Why 'more' of what's NOT working doesn't make it work...more

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Episod

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

It takes a village to raise a kid - and, as it turns out, it takes a village to grow a business (especially if you want said business to one day leave the nest - aka - function without you).

Even as sweetly as you may say it, your biz is not your baby.  And all that helicopter mommin' you've got going on isn't good for either one of you.

Today's episode covers the five stages of effective delegation designed to soften those co-dependent edges and help loosen your control freak grip - one measurable step at a time. What's more - we've got the note-taking covered! Just head on over to soulpreneur.co/delegate where you'll find a PDF guide with all this info neatly packaged up for you.

Quick overview of what we cover:

• How to hire for replication, not innovation 
• Why SOPs are the Google translate for your brain → team 
• Why anywhere you feel frustration in your biz is an indicator that you don't have a system
• Why the right person to create your SOPs must hold the expectation that you will either approve, modify, or decline their work
• How to 'trust intelligently' in order to transfer authority for certain decision-making events
• How to tell when you're actually ready to completely relinquish control (what most people want, but skip stages of delegation trying to get to)
• Why an effective growth strategy is all about making smart moves, not solo moves
• How to ready your business to be an asset worthy of sale (even if you never plan to)

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/077
 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

If you want to grow your revenue with an established course or group coaching program – it’s super important to scale your client results.

Part one of our series is all about shifting the focus from, ‘how can I make more money with less?’ to asking the hard questions about what your program or curriculum really offers  (read: whether or not it actually delivers on what you're promising).

Because once you’ve landed on the ‘effective dose’ for learner engagement, experience, and outcome delivery - not to mention, the actual transference of knowledge - you're off to the races!

Quick overview of what we cover:

• The super secret squirrel equation Steve uses to scale (spoiler alert: it's more x+y / z = 'shut up and care about your clients' than, like, actual math)
• Why increasing a dismal client retention rate of 4% (the industry average!) to a respectable 30% will exponentially sky rocket your profit
• Why the 'fixes' you're employing to keep clients are probably making your client retention problem even worse
• Why Steve believes stating one's learning preference (eg - 'I'm a visual learner') - holds about as much relevance as stating, 'I'm a coconut' 
• The worst thing you could possibly do when approaching course creation
• How video might kill the (course creation) star - aka - the importance of respecting your learner's time by enabling 'quick wins'
• Why 'adding value" doesn't mean literally adding more when it comes to revamping an underperforming course
• How a marketer and an educator have vastly different answers to 'How can I improve my course?' 
• Why you must fall out of love with your courses in order to improve them
• Why reminder sequences are the unsung heroes of retention (and the amazing apps we recommend using to create them!)
• How to fill your clients' 'enough bucket' once you realize that it's SO much smaller than yours
• Why Vanilla Ice is the ultimate client retention expert we're all overlooking

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
•  Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term S

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Are you ready to take the leap on your first – or next – team member? Hold up! A question I often get asked is around who the next best hire is, and most people who have never heard me speak about this are surprised by my answer.

In this quickie episode, let's dive into what I'd recommend you look for when you go to hire – especially if you don't want spend more time making decisions with this person than it would've taken you to just keep the tasks for yourself ;)

Quick overview of what we cover: 

• Why I disagree with the way a lot of business coaches recommend hiring
• The VA debate: should you bring on a low cost assistant to alleviate some basic tasks once you can afford it?
• Why innovation vs replication makes allllll the difference when you hire
• How to decide if you want to bring on a team member who will make you money vs one who will make your life easier
• The power of intuition and discernment when you hire

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/075

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

If you've been fed a bunch of lies about course creation that go something like this - 'Oh! It's easy! Spin up a group coaching program, charge $5k a person, and then just show up once a week from the Bahamas and drink mojitos!' - and you're wondering why it's not exactly going that way for YOU...

Well.

With love in our hearts, we say this: if your clients/students/learners aren't achieving the outcomes you've promised them, you're probably not caring enough about their experience with your curriculum. 

Quick overview of what we cover:

• Your audience is definitely paying attention to more of what you're doing (and not doing) than you think
• Humans are natural thrift seekers - you'll lose their respect if don't address incongruities between what you offer + what you deliver
• Why "I'm looking for X amount of people this month" is total BS and everyone knows it
• Why you'll never go wrong operating from this motto - deliver on outcomes promised, not to the FEW but to the MANY
• When your people aren't succeeding, is it better to tweak your curriculum or your promise?
• Why the lack of curriculum mapping is one of the fundamental flaws of the course creation industry
• Why your offer is never going to sell (no matter how sexy your marketing is) if you can't get your promise of value right
• What people are really paying you for as an expert may not always be what they want to hear + do 
• Anticipating needs and obstacles in your curriculum is one of the best ways to nurture your learner's respect (and why taking action on their feedback allows you to keep it close to heart)
• The quickest way to figure out why your course/curriculum isn't working that costs you ZERO dollars

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

One minute you’re chuggin' along, making sales, doing all right, and then – *record scratch* – it's not not going so well anymore. Maybe you’ve noticed plateauing or decreasing sales, or maybe you can’t shake the feeling that how you’re selling is not congruent with your ‘service above all else’ values…and you know what? You’re NOT alone.

The market has changed. 

Here’s where the ground is shifting:

If you want to make a sale, you gotta earn your potential client's respect -  and if you want to make repeat sales, you gotta keep it.

In this episode, we get into why that’s happening – and why it’s good! – and what to do about it. 

Quick overview of what we cover:

• Why trust alone is not enough to keep people continually coming back to you
• The mistake a lot of course creators + coaches make when designing their learning content (spoiler alert: quality and quantity  don't necessarily need to both be present for you to have something good)
• Why true mastery of a subject lies in your ability to strip something down to its simplest form AND articulate it in a timely manner (+ why it’s essential to your job as an expert)
• The importance of reducing the time that you sell at people, (AKA - the most uncomfortable thing that you will ever do in a sales process)
• Why the ‘expert fallacy’ will send your potential clients spiraling long before you’ve ever had a chance to pitch them
• Why marketing is like dating, and selling is like sex (or more importantly – why no one wants to be hit on by Nickelback)

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

RESOURCES: 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Human-centric leaders share 7 key traits – and they go way beyond the cookie-cutter “keep an open door policy” cliches that a quick Google search will spit out at you. 

Remember, ‘A Players’ don’t play for ‘B Leaders’ –  this quickie episode is just the framework you need to start leveling up your leadership game. 

Quick overview of what we cover: 

• How creating a culture of respect for each team member’s ideas equally circumvents both people pleasing- and imposter syndrome-driven behaviors
• Why you should expect to lose your best people – and what it says about what you both value
• Not only is throwing people under the bus way beyond passé – it’s super damaging for humans with feelings (i.e., everyone)
• How to delegate outcomes rather than tasks (and why that matters)
• The 4 ways your team members are looking to feel by working with you 
• Why boundaries are the ultimate kindness 
• How to avoid ‘hoarding your vision’ (and what  unlocks for your biz when ‘your vision’ becomes ‘our vision’)
• Why you must check your privilege at the door

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/072

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️