The Visionary Files

We've made it to the final installment of the passive revenue series! This episode digs into what you need to understand about promoting passive revenue products so you can start the process of creating a promo plan. We'll dig into email marketing, paid ads, social media, evergreen content platforms, and partnerships so you can get an idea of what might work best for where you're at.

If you haven't already listened to Parts 1 or 2... I highly recommend starting with those first (especially Part 1 so you know what you're getting yourself into)!

Listen to Part 1 HERE
Listen to Part 2 HERE

Quick overview of what we cover:

• The shady side of buying products from passive revenue coaches (that you should NOT do if you create your own passive products)
• Why you want to focus your public promo plan on your top of funnel, then build out an internal ecosystem for cross-promotion
• The importance of understanding your passive product funnel (listen to Part 2 for further reference!)
• The #1 most important component across your entire passive promotion strategy
• How to use automation and tagging in your email marketing to create a more effective promo strategy
• An overview of your paid ads ecosystem across top, middle, and bottom of funnel
• Why volume and audience building is crucial in your organic promo strategy
• Whether to use "active" or "evergreen" content platforms and what they each mean
• How it's easier to borrow influence than create it, and why you should care if you're creating passive products
• The key indicators of creators or business owners who would be ideal affiliates – and how to approach partnership conversations

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

ALL OF THE PASSIVE REVENUE SERIES EPISODES: 

• Part 1: The Most Important Things to Know Before You Start (That No One Tells You)
• Part 2: Creating Your Blueprint for a Passive Revenue Model
• Part 3: Designing Your Promo Plan to Sell Passive Revenue Products

LET’S CONNECT: 

• Book a call

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

If you want a better way to understand how you're generating leads and converting sales – so you can do more of both – this is the episode for you. We're going deep into full funnel metrics, from initial lead capture all the way through the sales conversion through ads, control variables, audience understanding, and the art of interpreting data.

Quick overview of what we cover:

• What a  "detonation point" is and why it matters for your funnel
• Understanding your lurkers, your social butterflies, and your unicorns as you create content
• Which parts of your sales and marketing you have more control over
• Knowing how to compare metrics between a cold audience, warm audience, and an ads audience – and how to use that data to scale
• Why it was a red flag for me to see my conversion rates were really high in my last launch
• The difference between friction and volume in your marketing and sales and how to identify which you want
• Why the metrics in your middle of funnel around time to nurture someone before they convert are the real gold
• Why it's important to develop excellence around sales and marketing tasks 
• For anyone who might be a bit more woo or is data averse: why I believe data is a subset of mindset and how intuitive data matters too

CHECK OUT STEVE + ADRIANE'S JOINT PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us on Instagram: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the wai

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

What if you could generate an income stream without having to trade your time? This episode, the second part of of a three part series on passive revenue, dives into a *whole masterclass* on creating a successful passive revenue model that aligns with your unique offering and goals. We'll go into passive revenue creation, exploring the importance of understanding the solution you're offering at all levels, from macro to micro and loads of insights into the strategic building of a passive revenue product suite.


Quick overview of what we cover:

• Why you want to focus on the end goal so you can reverse engineer your passive funnel
• The who, what, when where, and how that you should be able to identify when building a passive funnel
• The different ways to build in low, mid, and high ticket products to maximize profitability in your suite
• What a detonation point is and why it matters to your passive revenue model
• How you can make a super simple passive revenue model work
• The difference between a high ticket, low volume business and a low ticket, high volume business... and how your passive offers can support both
• How you could build out a more robust offer suite to pad profitability in the middle of your funnel if you wanted a more advanced approach
• How to approach having a profitable front end passive model by a double dipping strategy
• Why you want to test *everything* and stay the course

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

ALL OF THE PASSIVE REVENUE SERIES EPISODES: 

• Part 1: The Most Important Things to Know Before You Start (That No One Tells You)
• Part 2: Creating Your Blueprint for a Passive Revenue Model
• Part 3: Designing Your Promo Plan to Sell Passive Revenue Products

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

"Do passive income, they said... it'll be easy they said." Welp. 

As amazing as passive income CAN be, there is also a lot of stuff no one tells you before you get started. You go into the world of passive products bright eyed and bushy tailed thinking: this is IT, my ticket to cash! ...And it very rarely works out that way. 

So I've created the Passive Income Series, and in this first part, I'll talk through what you need to know before getting started. I want you to be able to make an informed decision on whether or not pursing passive revenue is right for you right now in this stage of your business. And if after listening to this episode, you decide it IS, then parts two and three will walk you through setting up your passive model and then come up with a promo strategy!

Quick overview of what we cover:

• The irony behind passive revenue not actually being passive for quite some time
• The ONLY thing that will speed up your process of moving into passive revenue (hopefully) more effectively
• What you need to know about having an audience to sell to both now and later down the road
• The sneaky way you can bypass having a large audience or using ads if you're willing to put in the legwork
• The biggest caveat to running low ticket passive products which will destroy your profit margins if you address it
• Why you absolutely must have a strategic, intentional, and well-planned funnel if you want passive products to work
• Why passive products are best paired with high ticket offers
• When the right time to transition into passive products would be if you're currently selling high ticket coaching or services

RESOURCES: 

• Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

ALL OF THE PASSIVE REVENUE SERIES EPISODES: 

• Part 1: The Most Important Things to Know Before You Start (That No One Tells You)
• Part 2: Creating Your Blueprint for a Passive Revenue Model
• Part 3: Designing Your Promo Plan to Sell Passive Revenue Products

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

One way to get serious with your business is to get cozy with your metrics. The only problem is that metrics are based on data, and data has been known to inspire this response – “Data?! GROSS.” 

Instant turnoff…maybe…but also…the closest thing to your business’ crystal ball. 

In this episode, Steve Corney joins me to break down the difference between external and internal metrics and how they each reveal different aspects of your business’ performance. In the wrap up, we review key data points you can zero in on to make simple yet effective tweaks to your course curriculum or programs to radically improve completion rates. 

(Because – and we say this with love in our hearts – if nobody’s finishing your stuff, what are you even charging for?)

Quick overview of what we cover:

• What we’re talking about when we say “Bums on Seats” metrics vs. “Keeping Bums on Seats For as Long as Possible” metrics
• The Metrics Goggles you’re probably wearing that make external metrics look good from afar (when they’re really ‘far from good’)
• The tell tale signs within your program that point to whether someone will have success with your methods/using your knowledge
• Why the ‘Industry Standard’s’ 3% completion rate for self-directed learning courses is laugh-(so we don’t cry)-able 
• How to detour around the “Cliff Moment” where people totally disappear from your curriculum/course
• Why automating triggered follow-ups for those who fall off is actually one of the best ways to stay personal…and recapture engagement
• The ‘Advanced Sorcery’ available to customize one curriculum to work for many (i.e. your novice —> advanced knowledge clients)
• Why it’s sooo worth it to look beyond the WORK of making improvements…and see it for the OPPORTUNITY to do something cool for your clients that it really is

CHECK OUT STEVE + ADRIANE'S JOINT PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us on Instagram: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 73, Trust Isn't

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Are you impatient and want to know if things work like... NOW? (Definitely not me... not ever... 👀) Today we're exploring exactly how I'm testing the effectiveness of your messaging... but faster, with using low cost ads. We'll look at two ad options: boosting a post and thruplay campaigns in Ads Manager.

I'll walk you through the process of each, how to choose your goals, how to interpret the data and evaluate the efficacy both qualitatively and quantitatively. And there's a lil bonus at the end with a more advanced strategy about how you can build a warm audience through running cold ads (scratching your head?... all will be revealed!).

Quick overview of what we cover:

• How to implement a messaging testing strategy by allocating $20 for each test to quickly determine if your messaging resonates
• A beginner-friendly method of running ads that most ad gurus will tell you to RUN from... but works really well
• The key performance metrics / KPIs to track around profile visits, followers, and video engagement to measure messaging effectiveness
• Why you can re-imagine ads as your trusty lab partner helping you conduct an experiment to make your business better
• The threshold you need to hit before making any judgements about how the ad is performing
• How you can use these strategies to help mitigate risk when running larger campaigns

RESOURCES: 

• Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/066. 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Most business owners are in pursuit of two things: impacting others' lives and creating freedom in their own. But what happens when that pursuit of freedom keeps us from having actual freedom? In this short but sweet episode, we'll dive into the concept of the Freedom Fallacy, a deeply rooted belief that financial freedom should come before time freedom... but will often just keeps us in the hustle and grind.


Quick overview of what we cover:

• The concept of the Freedom Fallacy and how it blocks business owners from creating a deeper level of choice and freedom
• How the Freedom Fallacy goes hand in hand with the 6 Figure Hamster Wheel (and the 7 Figure Hamster Wheel, if not course corrected)
• How our money stories and beliefs around equating hard work to success contribute to the Freedom Fallacy
• How to get off the hamster wheel that often comes from chasing financial freedom 
• The three steps to freedom: time, money, and relationships

RESOURCES: 

• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call to work with Soulpreneur to grow your business

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneurbiz

This episode was first published at Soulpreneur.co/065

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself.

Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more information-driven. We'll discuss the inherent challenges behind challenges, dig deep into strategies that work, and those that may cause your participants overload. Spoiler alert: the key is respecting their time, and creating a space where they can fall in love with what you offer.


Quick overview of what we cover:

• What the Golden Rule is and how to use it along with a vibe check to create a great event experience
• Which aspects of your community and can be used as strategic elements to create engagement and keep people around for the sale
• What to do if you don't want to talk people's soul off during your event while also providing a solid transformation
• How a learning designer approaches building event curriculum vs someone who might be more grounded in marketing
• How to prioritize your audience's needs and why you want to start by respecting their time and respecting where they're at
• Understanding why less really CAN be more to avoid cognitive overload in a learning experience
• Whether or not you should pitch more than one thing, and how to (and not to) navigate it should you choose to
• How to take a more respectful approach to presenting your offer and transitioning from 

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call to work with Soulpreneur to grow your business

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 73

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

We're pulling back the curtain on the coaching industry, shedding light on the gross, if not unethical, side of live sales events. Steve Corney is back to dissect a live event funnel run we both went through. This episode is the first of two where we'll walk you through everything, from the registration process to the closing pitch, highlighting how deceptive tactics are ineffective and can leave customers feeling disrespected.

We won't just walk through how abysmal this particularly funnel is (because, spoiler alert: IT IS), but also sharing our thoughts on the better, more effective, more *gasp* RESPECTFUL approach, replacing the tricks and traps with ethical sales strategies and impactful learner experiences.
 

Quick overview of what we cover:

• Why we were left with a bad taste in our mouths after conducting an undercover operation to review the registration, pre-event, community, training, and sales process of a digital challenge (and how you can do it better)
• How a more sophisticated buyer requires a more more sophisticated sales process in order for it to be effective
• One of the most disrespectful things you can do to your audience if they buy into a low-cost event
• Why lifestyles-of-the-rich-and-famous, shock-and-awe style marketing and sales tactics count on your never looking closely at what's inside
• Where we land on the debate of "to value stack or not to value stack?"... and the potential legal issues if you use them
• The pros and cons of using Facebook for an event vs non-social platforms 
• Why it's important to keep participants engaged before your event and how to do it effectively

RESOURCES: 

• Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your L

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

What is the best way to price your offers? How can you raise your rates to where you want them to be and still make sales? How can you get someone to actually pay you the prices you want to be paid? (Lions, and tigers, and bears, oh my!)

If I had a dollar for every time someone asked how to price their offers... well, I would have a lot of dollars. So I created this episode to work through some of the more nuanced parts of both effectively and ethically raising your rates, looking at cost, price, and value, providing you with insights on how to charge more while staying true to your values.


Quick overview of what we cover:

• The difference between cost, price, and value... and why you need to know the difference
• Why you should understand the subjective side of selling and pricing your offers to do both more effectively
• Why you're likely undercharging, and why I believe it's your responsibility to charge more if you are
• How value stacking attempted to overcome the problem of perceived value
• How to think about cost and price in a more objective way
• The four key things to understand your price when you sell
• How to handle (or not handle) a prospective client who doesn't see the value of your offer

RESOURCES: 

• Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USD
• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/062. 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️