The Visionary Files

BOO! Today’s episode is a rundown of the spOoOOokiest things that can happen when you’re trying to grow your business. We’re talking ghosts…trolls (and not the cute kind)...and maybe the scariest of all – the myriad ways one can be rejected. 

Basically all the twists and turns that can sometimes feel like you’ve entered a haunted mansion of funhouse mirrors that all seem to deliver back an image of YOU as the potential scarefest source. (Spoiler alert - it’s almost always not about you, and what’s more, we’ve ALL been there.)

Quick overview of what we cover:

• The perfect response to the “I need to talk this over with my partner” clients to avoid getting ghosted
• How to plan for the clients who stop paying and/or cancel their contracts that keeps integrity intact for you both
• How to decide between ‘bless and release’ or ‘block that bish’ when handling unfair refund requests
• Why a ‘rejection is protection’ mantra safeguards your tender heart when public roasts come typing after you
• Why trolls on your ads actually illuminate a path towards growth most business owners miss
• What to do if you’ve invested in something that, frankly…sucks
• Plus - a mini-masterclass on the best step to take when you’re running out of money and have no clients on the horizon 
• 6 questions to ask yourself to discover if mindset is the cause of your Sunday (thru Sat)  Scaries

EPISODES REFERENCED:

• Episode 59 —> Realigning Your Business to Stay in Personal Integrity and Finding Energetic Business Success with Christine Michelle
•  Episode 39—> 4 Things to Know About Your Audience to Make Way More Sales

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to get on the waitlist for the January 2024 cohort of Scalable Foundations Accelerator
• Register for Predictably Profitable, the free training for 6+ figure service-based business owners

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpr

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Every business relies on sales and marketing to grow, period. Sometimes it’s as simple as saying “suck it up and find time to make it happen” and then sometimes…there’s more nuance involved.

A recurring theme that comes up with my clients that gives me pause for how many other small business owners are probably living through it too is the struggle to find time to market and/or sell in their businesses. 

In this episode, we break down the best strategy to use – because whether you’re just starting out or you’re making 6+ figures consistently, there’s always room for improvement in facing challenges like this that like to reappear again and again. 

Quick overview of what we cover:

• The one stage of business where you must simply (and we say this with ❤️)  “suck it up and make time”
• How to find the balance between serving existing clients and finding new ones
• What to do if you’re stuck in the pattern of “sign new client → cease all other sales+marketing efforts”
• How to know when it’s time to systemise, hire+delegate, automate, or contract out tasks
• How to reconcile the aspects of sales + marketing that don’t feel good to you

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to get on the waitlist for the January 2024 cohort of Scalable Foundations Accelerator
• Register for Predictably Profitable, the free training for 6+ figure service-based business owners

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/090

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

The fact is, most businesses don’t get off the ground. Which begs the question - why does it work for some and not for others? 

Well, the bigger your business gets, the more complicated it becomes, and the more complicated your life as a business owner becomes, as well. And while almost everybody sets out wanting a seven-figure business – most people aren't willing to do the work that it takes to get there. 

In order to grow and scale, you must uncomplicate as much as humanly possible. Start here: putting in the work to develop excellence in the seven key areas required to grow a healthy, sustainable business that's working for you. 

Quick overview of what we cover:

• Why you’re better off applying for jobs than running a business if sales + marketing makes you uncomfortable
• Why the type of mindset work necessary to get your brain on board with growing a 7-figure business has nothing to do with manifestation or journaling and everything to do with mirrors
• How to tame your limiting ego and feed you expansive ego
• How you’re delivering your product matters as much as its quality
• What a healthy business is reliant upon (spoiler alert: it’s NOT you)
• Why great team members are necessary for increasing the impact your business has (rather than for the great work they do)
• Why developing a solid operational capacity is the key between functioning at the level you want to be known for, and then doing it at scale
• How to maneuver away from hiring ‘babysitters’ for your business and find awesome ‘co-parents’ instead
• Why so many business owners who are good at making money stink at keeping it (or spending it wisely)
• The two true boss strategy moves of serious CEOs
• PLUS - exciting FREE BONUS - click here if you would like Adriane's personalized business strategy take on where your business might be stalled out!

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

When it comes to the transference of knowledge to the learners in your programs and events, being a good facilitator is just as important (if not more so!) as being an expert in your field. The trick is, many experts feel like they’re doing a great job at facilitation when, in fact, they’re….not.

Today we’re reviewing the mistakes you don’t even know you’re making when you’re ‘unconsciously competent’ at your craft. Engagement is such an important part of whether or not your learners are achieving the outcomes you’ve promised them - a HUGE factor in their decision to stick with you for the long-game. 

Listen in as Steve Corney walks us through an elevated learner engagement strategy designed to increase participation in events like you’ve never seen before –  the holy grail that every course designer is after. 

Quick overview of what we cover:

• What to do when you ask for audience participation/engagement and it’s a no-go
• Why it’s short-sighted to assume that authority and thought leadership and unique perspective outweigh facilitator ability 
• How to decide when to deliver content statically vs dynamically
• Why how you make your future learners feel in the beginning MATTERS a ton (your knowledge alone won’t cut it if you’re trying to sell something)
• How to use learner feedback to know whether you’re nailing the balance of expertise vs. facilitation
• The best vehicle to deliver info to prevent zoom fatigue 
• How to use ‘signposting’ in your event to deliver a pitch with integrity
• What you can fall back on when your facilitator magic runs out
• The number one sign that gives away peak engagement
• The most strategic balance between teaching and engaging 

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...
• Episode 74, Delivering Outcomes With Mad Respect...
• Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3

RESOURCES: 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

One year ago, I started a podcast. (It’ll be FUN, they said!”)

Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support.

And...it worked! 

That being said -- I could have done some things better. So, I'm using the occasion of our 1-year anniversary to pass along what I've learned along the way!

Whether you have a podcast (or might be thinking about starting one), these are the 9 most important things hindsight has granted me full view of from 1 year in. A little mini-podcast masterclass, if you will, and a GIANT expression of my gratitude to everyone who has come, and stayed (and subscribed!). Thank you. Thank you. Thank you.  

Quick overview of what we cover: 

• Why learning the tech is the least of it all
• The three ways I went wrong with my launch strategy
• Why ‘clear is always better than clever’ when it comes to choosing show names and episode titles
• All the small details that make or break an episode’s (and really the show’s) success
• How to choose what kind of help you need to keep recording (and publishing!) consistently
• How to prepare for the slow growth that podcasts tend to track on
• How to use your audience behavior to shape your episodes
• Why guests are not going to help you the way that you think they might
• How to reverse engineer your episode CTAs
• How to know if it’s all worth it, on a personal level (and professionally, because data!)
• Why building a podcast has felt like building a meeting house in all the best ways, and why knowledge sharing is my own personal theology

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/087

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline?  Well, today we have an episode that...at least intended  to cover these marketing principles exclusively.

Instead - we get into something even more valuable.

Listen in as Adriane sets out to walk Steve through some of her suggestions for his latest sales page. Their convo quickly jumps straight down a rabbit hole filled with so many numbers and equations and metrics that it ultimately leads them to a bigger revelation about Steve's overall sales funnel design.

These are the type of "pick the expert's brain" moments that we live for, and we can't wait to hear about how you can apply the same disruptive-yet-infallible thinking to your own sales and marketing strategy!

Quick overview of what we cover: 

• The do’s and don’ts of an effective Sales Page set up
• How to keep your headlines about your learner (and less about you)
• Adriane’s unique spin on niching 
• Why including a menu on your sales page is not the best move
• How to zero in on your most effective funnel, if you have more than one
• How to “borrow” a renewable lead source rather than pay for one via ads
• How to choose between a paid product vs low ticket offer vs a freebie offer when all roads lead to a higher ticket program
• Why Steve was SO stoked to have Adriane rain hard on his current sales funnel parade 
• The simple-yet-brilliant equations Adriane uses to reverse engineer lead source choice

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...
• Episode 74, Delivering Outcomes With Mad Respect...
• Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2;

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

If you want to scale a business to high 6-figures – even 7- or 8-figures – you have to let go of everything that isn’t one of your superpowers. Not doing so, is either going to hold you back, or if you continue to force it, will leave you  spinning your wheels for a LOT longer and with a LOT more energetic investment than is necessary. Which – undoubtedly – will lead you down the path of 3…2…1…burnout.

Quick overview of what we cover:

• The biggest lie told to us, bought and sold by our ego, that keeps us stalled out
• How to classify your CEO superpowers vs zones of incompetence
• Why it’s a mistake to delegate away certain tasks at certain times
• How to reconcile what you love doing with what you want to be known for
• The three biggest excuses we use to hide behind the ‘it must be me who does xyz’ 
• How to tease out the conditioning-based thoughts that might be (sneakily) at the origin of your work ethos
• Why building a team with intention greases the wheels for letting go of what doesn’t serve you

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/085
 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

 In todays' episode, the teacher becomes the student! 

Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a  curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab.  Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date. 

In short - it's course-building GOLD.

Quick overview of what we cover: 

• The 5 columns that belong on a curriculum mapping spreadsheet
• The tools that can tell you if your content is truly engaging your learners (or not!)
• How to weave macro and micro outcomes into your course mapping
• The best ways to get your learners to demonstrate knowledge gained
• Why it's important to go beyond what you want your learner to know and do, to what you want them to feel at the conclusion of your course
• Why "free-range chicken" learners are the least engaged
• Steve's persuasive argument for locking down content
• Why your price point should not dictate the amount of support you give your learners
• How to hold your learners accountable with kindness
• The secret weapon Adriane employed in her last program that blew Steve away with its cleverness

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2;

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

If you've reached the point in your business when you're ready to scale (that is, generating more profit whilst spending less resources to do so) but can't seem to find your groove to make it happen, this episode will help you narrow down what the reason for that might be...and what to do about it.

Quick overview of what we cover:

• The 4 components that lead to a self-sustaining business
• What to do if the weight of your business falls squarely upon you (and only you)
• How optimizing your marketing and visibility helps kick the productivity hamster wheel to the curb
• The reason you remain in a state of scarcity/worry spiral despite making bank
• What's missing from your business if you make generate revenue - but can't afford to pay yourself consistently and/or fairly
• How to flip the 4 reasons you're not currently scaling into a solid business strategy for the next 12 months

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/083

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Masterclass, webinar, challenge…

2-day, 3-day, 5-day…

Live vs pre-recorded…

Turns out – the type, length, and format of your sales event doesn’t influence your launch’s overall success as much as you might think.

You know what does?

Actually delivering something of value AND respecting your audience’s time while doing it.

Quick overview of what we cover:

• What you should be looking at if you’ve noticed your conversion rates falling and your show-up and engagement rates dwindling
• Why statements like – launch events don’t work anymore! – don’t tell the whole picture
• How the buyer market has changed and why what used to work before, now doesn’t
• When to blame ‘zoom fatigue’ and when to admit you’re a sh*t facilitator
• How to use your curriculum to inform your launch vehicle
• What the bedrock of respect for your audience during events is built upon
• How long your pitch should be in relation to your launch event
• Why focusing on the sale will take away the one thing that will make them want to buy
• The true measure of a successful launch event (spoiler alert – it’s NOT your conversion rate)

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Make More Money + Sales with your Established Course or Coaching:
  • Episode 76, part 1
  • Episode 78, part 2
  • Episode 80, pa
  
  

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️