One year ago, I started a podcast. (It’ll be FUN, they said!”)

Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support.

And...it worked! 

That being said -- I could have done some things better. So, I'm using the occasion of our 1-year anniversary to pass along what I've learned along the way!

Whether you have a podcast (or might be thinking about starting one), these are the 9 most important things hindsight has granted me full view of from 1 year in. A little mini-podcast masterclass, if you will, and a GIANT expression of my gratitude to everyone who has come, and stayed (and subscribed!). Thank you. Thank you. Thank you.  

Quick overview of what we cover: 

• Why learning the tech is the least of it all
• The three ways I went wrong with my launch strategy
• Why ‘clear is always better than clever’ when it comes to choosing show names and episode titles
• All the small details that make or break an episode’s (and really the show’s) success
• How to choose what kind of help you need to keep recording (and publishing!) consistently
• How to prepare for the slow growth that podcasts tend to track on
• How to use your audience behavior to shape your episodes
• Why guests are not going to help you the way that you think they might
• How to reverse engineer your episode CTAs
• How to know if it’s all worth it, on a personal level (and professionally, because data!)
• Why building a podcast has felt like building a meeting house in all the best ways, and why knowledge sharing is my own personal theology

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/087

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline?  Well, today we have an episode that...at least intended  to cover these marketing principles exclusively.

Instead - we get into something even more valuable.

Listen in as Adriane sets out to walk Steve through some of her suggestions for his latest sales page. Their convo quickly jumps straight down a rabbit hole filled with so many numbers and equations and metrics that it ultimately leads them to a bigger revelation about Steve's overall sales funnel design.

These are the type of "pick the expert's brain" moments that we live for, and we can't wait to hear about how you can apply the same disruptive-yet-infallible thinking to your own sales and marketing strategy!

Quick overview of what we cover: 

• The do’s and don’ts of an effective Sales Page set up
• How to keep your headlines about your learner (and less about you)
• Adriane’s unique spin on niching 
• Why including a menu on your sales page is not the best move
• How to zero in on your most effective funnel, if you have more than one
• How to “borrow” a renewable lead source rather than pay for one via ads
• How to choose between a paid product vs low ticket offer vs a freebie offer when all roads lead to a higher ticket program
• Why Steve was SO stoked to have Adriane rain hard on his current sales funnel parade 
• The simple-yet-brilliant equations Adriane uses to reverse engineer lead source choice

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...
• Episode 74, Delivering Outcomes With Mad Respect...
• Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2;

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

If you want to scale a business to high 6-figures – even 7- or 8-figures – you have to let go of everything that isn’t one of your superpowers. Not doing so, is either going to hold you back, or if you continue to force it, will leave you  spinning your wheels for a LOT longer and with a LOT more energetic investment than is necessary. Which – undoubtedly – will lead you down the path of 3…2…1…burnout.

Quick overview of what we cover:

• The biggest lie told to us, bought and sold by our ego, that keeps us stalled out
• How to classify your CEO superpowers vs zones of incompetence
• Why it’s a mistake to delegate away certain tasks at certain times
• How to reconcile what you love doing with what you want to be known for
• The three biggest excuses we use to hide behind the ‘it must be me who does xyz’ 
• How to tease out the conditioning-based thoughts that might be (sneakily) at the origin of your work ethos
• Why building a team with intention greases the wheels for letting go of what doesn’t serve you

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/085
 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

 In todays' episode, the teacher becomes the student! 

Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a  curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab.  Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date. 

In short - it's course-building GOLD.

Quick overview of what we cover: 

• The 5 columns that belong on a curriculum mapping spreadsheet
• The tools that can tell you if your content is truly engaging your learners (or not!)
• How to weave macro and micro outcomes into your course mapping
• The best ways to get your learners to demonstrate knowledge gained
• Why it's important to go beyond what you want your learner to know and do, to what you want them to feel at the conclusion of your course
• Why "free-range chicken" learners are the least engaged
• Steve's persuasive argument for locking down content
• Why your price point should not dictate the amount of support you give your learners
• How to hold your learners accountable with kindness
• The secret weapon Adriane employed in her last program that blew Steve away with its cleverness

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2;

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

If you've reached the point in your business when you're ready to scale (that is, generating more profit whilst spending less resources to do so) but can't seem to find your groove to make it happen, this episode will help you narrow down what the reason for that might be...and what to do about it.

Quick overview of what we cover:

• The 4 components that lead to a self-sustaining business
• What to do if the weight of your business falls squarely upon you (and only you)
• How optimizing your marketing and visibility helps kick the productivity hamster wheel to the curb
• The reason you remain in a state of scarcity/worry spiral despite making bank
• What's missing from your business if you make generate revenue - but can't afford to pay yourself consistently and/or fairly
• How to flip the 4 reasons you're not currently scaling into a solid business strategy for the next 12 months

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/083

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Masterclass, webinar, challenge…

2-day, 3-day, 5-day…

Live vs pre-recorded…

Turns out – the type, length, and format of your sales event doesn’t influence your launch’s overall success as much as you might think.

You know what does?

Actually delivering something of value AND respecting your audience’s time while doing it.

Quick overview of what we cover:

• What you should be looking at if you’ve noticed your conversion rates falling and your show-up and engagement rates dwindling
• Why statements like – launch events don’t work anymore! – don’t tell the whole picture
• How the buyer market has changed and why what used to work before, now doesn’t
• When to blame ‘zoom fatigue’ and when to admit you’re a sh*t facilitator
• How to use your curriculum to inform your launch vehicle
• What the bedrock of respect for your audience during events is built upon
• How long your pitch should be in relation to your launch event
• Why focusing on the sale will take away the one thing that will make them want to buy
• The true measure of a successful launch event (spoiler alert – it’s NOT your conversion rate)

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Make More Money + Sales with your Established Course or Coaching:
  • Episode 76, part 1
  • Episode 78, part 2
  • Episode 80, pa
  
  

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Have you ever had one of those moments when you spoke something out loud for the first time, and it just hit differently than it ever has on paper? I had one of those moments recently, and it ultimately set the wheels in motion for an entire rebrand shake-up/personal brand awakening. 

(One that I’m very much currently in the midst of, tbh.)

So, why am I choosing to share it in real time?

The biggest reason – these ‘building the plane as we’re flying it’ moments happen to all of us who identify as visionaries – but no one really talks about what it’s like to be in the middle of them. 

And what’s more, rebranding as a concept is daunting – for sure – but pressing forward within a brand you don’t align with anymore is a heavier weight to bear. 

This episode gets into the juicy details on why I am choosing to rebrand, my hopes for the future, and why sometimes it takes making a mistake (and then doubling down on it) to realise what you really want.

EPISODES REFERENCED:

• Episode 1 - Why I Completely Burnt My Business to the Ground...AGAIN

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/081
 

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Adriane and Steve are back with their complementary accents and worldwide appeal for part 3 of our series on how to make more money + sales in your established course or coaching program.

Today’s episode focuses on sales – and specifically – the 7 types of buyers you encounter during your sales process. Whether you’ve got ‘Decisive Desi’ (the buyer we expect everyone to be) or ‘Factual Fallon’ (she can be a wee bit triggering, NGL) or ‘Synergistic Sydney’ (she runs her biz on vibes alone) leading with respect means meeting each where they’re at.

Quick overview of what we cover:

• What’s probably going on if your sales have slowed and selling doesn’t feel good anymore
• Why we’ve gotta move on from cringe-y ‘handling objections’ sales tactics 
• How to achieve transactional transcendence via respect
• Why making your clients feel safe is the most important (but often missed) first step to a respectful sales relationship
• How to effectively capture each buyer persona within your marketing and sales content
• How to figure out which sales processes to systemise and scale…and which to scrap
• Why using your buyers’ personas to guide your follow-up approach is the key to making it feel good to both of you

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Episode 76, Make More Money + Sales with your Established Course or Coaching, Part 1 
• Episode 78, Make More Money + Sales with your Established Course or

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Building a business that can weather storms and persevere across time is respectable – for sure – but building a business that can actually run (well!) without you AND not dump all the work accrued in your absence right back into your lap upon your return, well… that’s next level. 

In other words, to be truly sustainable, a business must be SELF-sustainable.

If you’re someone who likes crisp clean quantitative goals, sharpen your pencils because in 11 short minutes this episode explains the Holy Grail Metrics that determine whether your business is on the path to self-sustainability…or not. 

Quick overview of what we cover:

• How long could you really step away from your business? 
• Would it be an actual period of unplugged bliss and if not, how much checking in would you be required to do? 
• How afraid would you be to open your email once you clocked back in? 
• Would your business continue to grow in your absence? 
• How much growth would be enough growth to justify all this so-called ‘time freedom?’

RESOURCES: 

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

- - - - - - - - - - - - - - - -

Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co

This episode was first published at soulpreneur.co/079

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Listen - there's a lot of nonsense happening in the online marketing space right now.  And you'd think with all that noise, there might be something about about developing marketing strategies that seek to actually understand clients and build trust - but....*crickets*

Today we're back for Part 2 of our 'Make More Money + Sales with your Established Course or Coaching Program series with Steve Corney.  We're getting into messaging that seeks to make your clients feel seen, heard, and understood and why that's such a HUGE game changer for elevating your business (and - ahem - making more sales). 

Quick overview of what we cover:

• The biggest reason you're getting shot down when pitching your programs and courses
• The 6 stages of product-solution-product awareness
• Why 'how-to' educational content is causing you to fall short of the sales finish line with problem-unaware people 
• How Diagnostic Education blows 'pain point' marketing away
• What to do about Super Fans who consume all your content and buy nothing
• How to market for what people want and then design curriculum for what they need (while staying in a manipulation-free zone)
• Why marketing to help people feel heard, seen, and understood is the Holy Grail of high conversion rates
• The social proof strategy that's WAY more effective than future pacing/inspiration-baiting 
• Why 'more' of what's NOT working doesn't make it work...more

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
• Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
• Episod

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️