On Monday, I got a tour behind the scenes of the Tropical Reef Aquarium of Burger's Zoo in Arnhem. It was a fascinating experience. Our guide explained how the zoo makes its own, high quality sea water, eight million liters in total! This water is first distributed to the most important and most demanding part of the Aquarium: the thriving, colorful coral reef, the largest living coral reef in Europe. From there, the water flows to the other, connected parts of the aquarium. While I was riding my bike back home, I reflected on the way I have been organizing my media work over the years. The world of social media and online content has changed quite a bit since my early days of podcasting on Saint Peter's Square. Now that I'm on the verge of opening the early access fase of my new communities on fatherroderick.com, it is a good moment to rethink the way in which I connect with my followers and how I can serve them best. Similar to the way in which Burger's Zoo creates its own sea water and makes sure it reaches the most important and valuable parts of the aquarium first, only to flow to connected areas later, I'm planning on focusing my efforts on the creation of one content pillar, aimed at my primary target audience first and foremost. In a subsequent step, I can repurpose that content and distribute it to the various connected audiences on my social media channels next.In this episode of The Walk, I explain my thought process and what it means for my future workflow.