The Website Leader Podcast

Jay is an expert at crafting words and stories that will generate sales for your business as he has for others. That is why he is here today. Among his many accomplishments, he is the owner of ConvertCraft Digital Marketing, the Vice President of GraceWorks Ministries, has consulted for multi-million dollar brands, and is a StoryBrand Certified Guide.

Tim's blog post on  "How to Do an SEO Audit and Improve Your Rankings".

• Google Analytics and Hotjar. 
• SEO and Paid Ads.

Here are a few best practices we recommend.

• Send the emails over several weeks, on a regular basis (typically once a week, at a time when the email open rate is high).

• Provide high-value content focused on solving the prospect’s problems.

• Send offers for additional content as long as the recipient doesn’t unsubscribe.

• Follow a reliable messaging framework like StoryBrand.

• Create content that’s high-value, empathetic, valuable, and authoritative.

• Ensure content is relevant to the prospect, based on the lead magnet they initially requested.

• Offer free, high-value content at least three times before presenting a bottom-of-the-funnel offer like a sales conversation or a purchase.

The average local agency website we tested scored 27 out of 100 on Google’s speed ranking. Worse, the average site took five seconds to load on mobile.

At Business Website Leader, we take website speed seriously. Our company’s website loads on mobile in 1.9 seconds and scores 96 or 100 on the Google ranking system.

In practice, this means your website’s content:

• Doesn’t talk about you unless it establishes you as a qualified guide (not the hero)

• Is centered around the customer’s problems and tasks they want to accomplish

• Always starts by addressing the pain points the customer wants to be solved or the question they want to be answered

Many companies struggle to use contact forms effectively. They may see low numbers of form fills, or they may lose prospects after a form submission. Several factors can cause this problem:

• The form takes too long to fill out (over seven fields to complete).

• The instructions are missing or confusing.

• The form lacks a complete feedback loop (form errors don’t trigger an alert, the form lacks a progress bar, or the form fails to display a thank you message or send an order confirmation email).

Make sure you have a call to action on your website. If you are not telling the prospect what to do they will not take a step towards purchase on your website. It should be very simple, it should be very clear and direct. Tell the user exactly what they need to do.

What problems are we solving for our customer? How are you making your customer’s life better by them buying your product or service? Good messaging is specific and concrete, addresses a well-defined problem and identifies the solution. 

1. The programming code that makes up your website has a massive impact on your website’s performance. We need this foundation to be solid so we can build upon it and scale up our business online.
2. We prioritize the words over the aesthetic of the design. We want users to easily understand what your product or service is, why they need it and clearly how to get it.
3. Get the most important pages of your new website done first. Your home page, a conversion-focused landing page, your services page and the “buy now” page. All pages do not need to be perfect to go live and start winning online. Stop waiting for many months or even years to get it live so you get your products and services out there faster.
4. It is ineffective to drive a lot of organic and paid traffic to your website if the website is not ready to convert that traffic. If your messaging is not correct, your call to action is not simple and you have spent too much time on trendy design you are wasting your time and money on driving traffic.