The Website Leader Podcast

1. Set Your Foundation - If the foundation of your business website isn’t right, adding more bells and whistles will only make your web project more cumbersome, complicated, take forever and make it more difficult to launch.
2. Refine Your Message - The right message on a simple, modern design is far more effective than vague messaging with a stunning design. Tell users what problem you solve for them and how to easily get your service.
3. Prioritize Your Pages - Rather than trying to get 50 website pages perfect before your site goes live, focus on getting your two primary pages - the home page and the service page.
4. Get Your Conversions - Start by making sure the visitors who come to your website convert. Once you have your conversion process set, you can focus on driving traffic to your business website knowing it will convert.

Robojuice / Business Website Leader Hiring Process

1. We pray over potential candidates and for them to be sent our direction.
2. We post the position and check in with our network for referrals.
3. We will have a "get to know you" conversation over coffee.
4. We will review your resume and LinkedIn profile.
5. You take a Working Genius® assessment to discover the gifts you will bring to work.
6. Formal interviews with Kevin and Jeff.
7. Formal interviews with trusted friends of Robojuice.
8. Review of compensation, Benefits, Job Description, KPIs, and Robojuice policies.
9. Have a group outing like a dinner with you and your partner or spouse.
10. We pray over everything more. Make an offer or send a Thank You note.

Rhiannon joins me to discuss the current environment around finding talent for your business. Rhiannon shares statistics and tips for business leaders to use when they are ready to hire. This is a new era for finding talented human resources. Some of the key principles around hiring are still applicable, others are now more amplified, and there are new things to learn whether you are looking to hire or looking for that new career.

You can find more about Forge Search + Consulting and Rhiannon at ForgeSC.com 

Laura joins the podcast to discuss why the strategy behind your content matters. We discuss:

• Why do you even need strategic content
• What do we need to know about Google and original, strategic content.
• How should business leaders think about using their strategic content.
• How can a business maximize and get the most mileage out of its strategic content.
• How to address multiple audiences for strategic content.
• Lead generation 
• Ways to know if a business' strategic content is working.

Kristyn Dees is the Business & Human Resources Manager at Think Up Consulting, is certified in Diversity, Equity and Inclusion in the Workplace, and is a SHRM Certified Professional (SHRM-CP).

Growing your business means growing your team. Unfortunately, finding the right people for your team is a massive problem right now with COVID, the great resignation, and worker shortages. In this show, Kristyn talks about what businesses need to know about the hiring, retention, and graduating process to grow without punishing their profits and culture in terms of values and logistics.

Emilio is the founder of Boundify, a HubSpot and Google Ads certified company. He is a demand generation expert and helps businesses with paid search, paid social, remarking, sales enablement, and inbound marketing.

Businesses doing paid ads can feel helpless as they watch their ad spend go up if revenue does not follow. However, this issue has little to do with ads and everything to do with lack of or broken strategy and planning.

Emilio is here today to discuss what is going on with paid ads and to help your business get a plan that allows you to start winning in the ad space.

Robbie Fitzwater is the Founder of MKTG Rhythm, Lecturer at Clemson University for the marketing department, Klaviyo certified expert, and has worked with bands like Gerber Childrenswear, Clemson, Methodical Coffee, and The Well just to name a few brands.

A big problem is that businesses fail to see results when sending emails and email campaigns to their customers. The root cause of missing results is that they are sending emails but are not doing email marketing. In this show, Robbie unpacks what businesses need to know to start seeing the results from their email marketing. 

For Gordon, helping others better themselves physically, emotionally, mentally, and spiritually brings him a phenomenal feeling. Gordon's motivation comes from helping someone move from doubting themselves and being full of insecurities to achieving a goal they never thought possible. At the end of the day, we all need someone in our corner, cheering us on and encouraging us — Gordon wants to be that person for you.

You can find out more about Gordon Lake at:

• https://www.crossfitsimpsonville.com
• https://fittestoftheupstate.com

Brian Knox is a commercial photographer located in the Upstate of South Carolina. He is obsessed with the classic work environment and physical labor in building tangible things. He is more the grit over the glamour type of photography. Brian specializes in photographing the everyday heroes and daily grinders who make our lives possible. From the docks to the rooftop to the farmland, his goal is to showcase your work with honest and compelling photography. Brian Knox loves serving business owners and works tirelessly to deliver images businesses are proud to share.

You can find Brian at https://www.bknoxphotography.com/

William McBee is a crazy intelligent human being. He has a giant brain, and we are fortunate to tap into some of it. William is a literal encyclopedia on any topic. William has a gift of becoming most people’s favorite person a short time after meeting them. Yeah, he’s a charmer. William’s background includes DOD, Sega, BMW, Michelin, Bank of America, LabCorp, and now he’s leading a special tech team in the insurance world in Raleigh, NC.