In this episode, Geno sits down with Crowbar Best in Show winners Ella Bartosik, Maya True Wasik, and Shamil Luqman, three student creatives who took the challenge of making Ohio cool… and somehow succeeded. Joined by global CCO of FCB, Andrés Ordóñez, they unpack the brief, the brainstorms, and the butter cow that made their campaign unforgettable. From remote Zoom calls to unapologetically weird headlines, this is a masterclass in turning internet jokes into strategic gold.

Come for the Gen Z memes, stay for the insights on leadership, creativity, and why "weird" is a brand strategy now.