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This week on The Whiskey Trip, Big Chief plants his boots firmly in Atlanta, Georgia — a city that has tasted fire, risen from ruin, and come back stronger every time. He sits down with Jerry McCall from ASW Distillery, a man whose passion for whiskey burns as hot as the city's fighting spirit.
Together, they dive deep into the raw, unvarnished story of Georgia distilling — a story born from hardship and rebellion. They honor the rugged moonshiners who were pushed into the wild foothills of the Appalachian Mountains, forced to carve out a life — and a living — from the unforgiving land. These were men and women who distilled not just whiskey, but freedom itself, refusing to let government agents, hard winters, or impossible odds break them.
Fast-forward to today, and Atlanta stands tall once again, not just as a city of commerce and culture, but as a blazing new frontier for American whiskey. ASW Distillery is at the heart of this revival — a phoenix born from the ashes, a symbol of resilience that echoes through every barrel they fill. Jerry lays it out plain and powerful: ASW isn't just making whiskey. They're making history.
Glass after glass, Big Chief and Jerry march through ASW's lineup — starting with the Fiddler, a bold expression crafted with the heart and soul of their master distiller, where every note of grain and oak sings a song of craftsmanship. They charge forward into the Resurgence Rye, a whiskey built to honor Atlanta's relentless spirit — a whiskey that doesn't apologize, doesn't bow, and doesn't break.
But this journey isn't just about what's in the glass. It's about the soul of a region that refused to be forgotten. It's about people who never gave up, and a city that keeps rewriting its destiny, one resurrection at a time.
This episode is a battle cry, a love letter, and a triumphant toast to the unbreakable spirit of Georgia.
This is The Whiskey Trip.
Cheers, y'all.
By The Bourbon Life4.8
184184 ratings
This week on The Whiskey Trip, Big Chief plants his boots firmly in Atlanta, Georgia — a city that has tasted fire, risen from ruin, and come back stronger every time. He sits down with Jerry McCall from ASW Distillery, a man whose passion for whiskey burns as hot as the city's fighting spirit.
Together, they dive deep into the raw, unvarnished story of Georgia distilling — a story born from hardship and rebellion. They honor the rugged moonshiners who were pushed into the wild foothills of the Appalachian Mountains, forced to carve out a life — and a living — from the unforgiving land. These were men and women who distilled not just whiskey, but freedom itself, refusing to let government agents, hard winters, or impossible odds break them.
Fast-forward to today, and Atlanta stands tall once again, not just as a city of commerce and culture, but as a blazing new frontier for American whiskey. ASW Distillery is at the heart of this revival — a phoenix born from the ashes, a symbol of resilience that echoes through every barrel they fill. Jerry lays it out plain and powerful: ASW isn't just making whiskey. They're making history.
Glass after glass, Big Chief and Jerry march through ASW's lineup — starting with the Fiddler, a bold expression crafted with the heart and soul of their master distiller, where every note of grain and oak sings a song of craftsmanship. They charge forward into the Resurgence Rye, a whiskey built to honor Atlanta's relentless spirit — a whiskey that doesn't apologize, doesn't bow, and doesn't break.
But this journey isn't just about what's in the glass. It's about the soul of a region that refused to be forgotten. It's about people who never gave up, and a city that keeps rewriting its destiny, one resurrection at a time.
This episode is a battle cry, a love letter, and a triumphant toast to the unbreakable spirit of Georgia.
This is The Whiskey Trip.
Cheers, y'all.

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