This week on The Whiskey Trip, Big Chief saddles up and rides into the Hemingway Hideout for a straight-shooting, cork-popping conversation with Kevin and Ken Hemingway — two brothers with a taste for bold pours and even bolder opinions. They are not marketing executives with polished taglines — they are full-blooded whiskey enthusiasts who live for the hunt, the crack of a fresh cork, and the kind of stories that only come after the second glass.

Together, we tear into the wild world of whiskey marketing — the magazine spreads that make you dream, the in-store tastings that hook you, the whiskey festivals that drain your wallet (and fill your heart), and the podcasts that keep the conversation alive. The Hemingways share their unfiltered take on what works, what misses the mark, and how brands could better connect with the people who actually buy the bottles.

All the while, we work our way through four powerhouse pours handpicked by the Pour Decisions Rickhouse group on Facebook:

            •          Dettling – a bold Alabama bourbon making waves.

            •          Augusta Ten Year – rich with patience and deep oak character.

            •          Founders Eighteen Sixty-Seven – a heritage pour that nods to history.

            •          The Blendery – proof that art and science can live in the same glass.

Pour heavy, listen close, and take the trip — where every conversation is authentic, every pour is true, and the whiskey never lies.