In this episode, we take a fresh look at one of the oldest business tools in the book—the SWOT analysis—and show you how to make it work the White Hat Way. We’ll walk through how Strengths, Weaknesses, Opportunities, and Threats come alive when viewed through a trust-forward lens that values long-term relationships over short-term wins. You’ll learn how to identify the strengths that set you apart, the weaknesses that quietly erode customer confidence, the market opportunities waiting for ethical dealers to step up, and the external threats you can turn into advantages. Whether you’re a BHPH veteran or new to the business, you’ll leave with a practical, values-driven approach to building a business your customers, lenders, and community can believe in.

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Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more! 

We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.