The WIN-WIN Effect
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The WIN-WIN Effect episodes

  • Martha Krejci, Rock Bottom to Rock Star (#230)
    Do you know anyone that has gone from being an exhausted and undervaluedmom in the corporate 9-5 world to a work-from-home multi-millionaire in the blink of an eye? Now let's add without a college degree and without ads... Well, today you will! In this episode, we have the CEO of Martha K Media Group, Martha Krejci to talk about her journey from being an employee to being the CEO with all the freedom she never had with her 9-5 job and everything in between.Martha Krejci is a high-vibin’ mama, wife, business coach + growth strategist, and social media marketing powerhouse who has taken the internet by storm. Featured in Oprah Magazine, Fast Company, Cosmopolitan, Shape, and Huffington Post, among other places, Martha’s intuitive marketing expertise has helped her make her first million in less than a year using a strategy she teaches openly through courses, group coaching, and other tried- and-true resources. From finding your passion to building a business that works, she teaches it all to anyone that's ready.Reach out to Martha at:Website: http://withmartha.comLinkedIn: https://www.linkedin.com/in/martha-krejci-571695111/FB: https://www.facebook.com/livinthedreamwithmarthaIG: https://www.instagram.com/themarthakrejci/Twitter: https://twitter.com/marthakrejciYT: https://www.youtube.com/channel/UClIlacksGohHcNHu3-myNvgShow notes:[2:10] How’d it happen for Martha?[9:48] What made her husband agree with Martha’s decision[12:33] Drifting away from her job and being pulled towards being independent[15:56] Martha’s journey to where she is now[23:10] On believing in oneself[25:22] Meeting her husband and getting past her addiction[27:43] Her exit plan[31:20] How she got started with her own company[34:05] Her evolution as an entrepreneur[37:24] What is network marketing?[42:43] How her business changed through scaling out[45:03] How she and her husband discuss their business[48:20] How she approaches her business[53:49] The people she wants to serve[57:10] Her thoughts on personal branding[1:00:07] The walls she went and still going through[1:05:26] Where to find Martha[1:06:18] OutroCheck the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/martha-krejci-rock-bottom-to-rock-star-230/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    1 hr 8 min
  • Matthew Pollard, Why Introverts Have a Valuable Edge (#229)
    Today's episode is with the Bestselling Author, Rapid Growth Business Authority, Speaker, Award-winning Blogger, and Podcaster, Matthew Pollard. He is also a serial entrepreneur with five multi-million dollar business success stories under his belt, all before 30. If that doesn't sound amazing, I don't know what is. We talked about how it happened for him, his visual problem, his accent, being an introvert, and so much more. Matthew Pollard is Top 50 Keynote Speaker for 2020 - Top Sales World Magazine and Forbes calls him “the real deal,” but he is better known as “The Rapid Growth Guy.” By the age of 30, Matthew has been responsible for five multi-million dollar business success stories.Fast-forward just a few years and he has worked with companies such as Electrolux, Oracle, and Microsoft, providing training, keynotes and workshops from Thailand to Las Vegas. The hundreds of stages he's appeared on, and the impeccable ratings he has received, have earned him a CSP designation, the highest certification awarded by the National Speakers Association.He has also transformed thousands of struggling or plateaued small businesses into momentum and growth. There’s something heroic about people with the skill, passion, and belief in themselves to launch a business, and he is dedicated to seeing them prosper. That’s why, in addition to working with clients one-on-one through his signature Intensive and my Rapid Growth Academy, he founded Small Business Festival, ranked by Inc as a Top-3 business conference, providing hundreds of free events across the nation each year.His bestselling book, The Introvert’s Edge, has been endorsed by Harvard, Princeton, Neil Patel, and more than 50 other global leaders.Learn more at:LinkedIn: https://www.linkedin.com/in/matthewpollardspeaker/Web: https://matthewpollard.com/Grab a copy of his book, The Introvert's Edge at https://matthewpollard.com/theintrovertsedge/bookCheck the 5-step template at: https://matthewpollard.com/growthShow notes:[3:17] How'd it happen for Matthew[8:37] Diving deeper into Irlen syndrome[11:52] On creating the audiobook[15:15] The struggles of an introvert[20:41] The importance of practice and debriefing[29:05] Do you want to be seen as a commodity?[30:47] Are introverts more coachable?[37:06] What an introvert needs to do to "level the field," so to speak?[43:19] Let's talk about networking as an introvert[55:34] Final nuggets of wisdom[59:17] Where to find more of Matthew?[1:01:54] OutroCheck the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/matthew-pollard-why-introverts-have-a-valuable-edge-229/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    1 hr 3 min
  • Chapter 25 – The 5 Words (#228)
    In this final episode of the 4-part series of me, Dave, and Richie discussing a chapter of my book: Owner Shift, we talk about chapter 25 called The Five Words. We talked about how "my future is my property" helped me understand how I can get the things or results that I want. Those five words changed the trajectory of my life and business. Show notes:[0:00] Intro[1:40] What chapter 25 is all about[6:30] Why Dave was happy about Dan Sullivan getting a chapter in my book and his takeaway[11:38] Richie getting surprised finding Mike at that point in his life despite his massive success[14:35] The dream[18:05] OutroCheck the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/chapter-25-the-5-words-228/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    19 min
  • Michael Levitt, The Lessons from a Year of Worst-Case Scenarios (#227)
    Burnout and stress. Two words often go hand-in-hand in work or business. It's also a topic worth having because the compound effects may be detrimental—that's what we're going to talk about in this episode. We have the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego-based burnout media firm, Michael Levitt. We talk about the challenges he went through, from having heart issues to losing his job and how it allowed him to reinvent himself. I'm excited to share this episode with you, so tune in, and I hope you will learn a thing or two.Michael Levitt is an in-person and Certified Virtual Speaker, a Certified NLP and CBT Therapist, and one of the world's leading authorities in burnout recovery and prevention. He's a Fortune 500 consultant, #1 bestselling author, and host of the Breakfast Leadership Show, a top 200 podcast on iTunes. He's a 2x Top 20 Global Thought Leader on Culture with Thinkers360. He is also a former Healthcare executive, CIO, and CFO overseeing $ 2 Billion budgets, so he has almost seen and done it all.Where to find Michael?LinkedIn: https://www.linkedin.com/in/bfastleadership/Web: https://www.breakfastleadership.com/IG: https://www.instagram.com/bfastleadership/Breakfast Leadership Show: https://podcasts.apple.com/us/podcast/breakfast-leadership-show/id1207338410Show notes:[2:42] How'd it happen for Michael Levitt?[6:38] The result of not taking care of oneself[16:12] Challenges after challenges became an opportunity for a second chance[20:55] Why Michael is attracted to startups[26:18] People pleasing and lack of boundaries[31:41] Needed as opposed to leading[39:00] How to empower your team?[43:00] On reinventing himself[50:24] The difference between stress and burnout[56:00] The people whom Michael can help[1:07:37] OutroCheck the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/michael-levitt-the-lessons-from-a-year-of-worst-case-scenarios-227/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    1 hr 9 min
  • Sharon Sloane, How I Learned to Sell a Rainbow (#226)
    Today I have the President and CEO of WILL Interactive, Inc., Sharon Sloane. Aside from the incredible story behind the success and the walk down memory lane, this episode also provides a TON of golden nuggets of wisdom. If you are a leader in whatever shape or form, you are definitely going to learn a lot from today’s interview with Sharon Sloane. Make sure you tune in.Sharon Sloane has 30 years of experience designing leading-edge instructional systems for behavior modification and performance improvement. She holds a U.S. Patent for creating computer-based interactive movie software to help improve human performance. Her work has been featured on NBC, CNN, NPR, as well as in Forbes magazine, Time magazine, the Washington Post, Washington Times, and approximately 50 other newspapers. Her work has received over 80 awards, including the Woman of Vision award given by Women in Film and Video, New York Festivals "World Medals," a Platinum dotcom award, and Software Information Industry Association’s "Codie."As one of the leading innovators in the learning and communication industry, Sharon has worked with many of America's most prestigious organizations and touched some 30 million users. WILL partners include AIG, Yale New Haven Health System, U.S. Department of Health and Human Services, all branches of the U.S. Military; the National Football League, FBI, law enforcement agencies in the US, UK, Canada, Australia, Japan, and Israel, as well as hospitals, financial institutions, and schools across the country.Sharon has been a keynote speaker at multiple conferences, including Revolutionary Learning, the American Medical Association’s annual meeting, National Reconnaissance Office’s Annual Conference on Visual Media, HR Healthcare’s 2021 Conference, and Serious Games Summit. Her expertise has been referenced in several books, including Scenario-based eLearning: Evidence-based Guidelines for Workforce Training, Digital Game Based Learning, Learning by Doing, and Simulation and the Future of Learning.Reach out:Web: https://willinteractive.com/Email: [email protected]'s Linkedin: https://www.linkedin.com/in/sloanesharon/WILL Linkedin: https://www.linkedin.com/company/will-interactive/Show notes:[3:03] How’d it happen for Sharon Sloane[6:37] Did Sharon choose the path of becoming a CEO of a software company?[8:37] What she thought she’d want to become growing up[13:17] The golden nuggets Sharon learned from her father and the development of training[20:36] On dealing with people who don’t think training is necessary[25:57] Diving deeper into e-learning[31:02] How Sharon marketed herself and her “crazy” idea[37:37] The process of putting the training together[41:23] As a learning and assessment tool[46:34] How Sharon has grown and developed as a leader and on persistently improving herself[49:29] Let’s talk about the platinum rule vs. golden rule, beam holder, chair time[55:39] Sharon’s quiet time[57:45] A difficult situation Sharon’s company went through[1:01:45] Where to connect with SharonCheck the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/sharon-sloane-how-i-learned-to-sell-a-rainbow-226/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    1 hr 4 min
  • Chapter 20 – A Truth Punch (#225)
    Welcome to another special and different episode of the How'd It Happen Podcast. I am still joined by Richard Burke and Dave Will. In this episode, we are going to talk about Chapter 20 of my book “OWNER SHIFT – How Getting Selfish Got Me Unstuck." I talk about the premise of why I wrote this chapter and what Richard and Dave think about it. Stay tuned for the 2nd to the last episode of this 4-part series.If you want to learn more about Dave and Richard, please check their corresponding websites below:Richard Burke is the founder and CEO of GGMM, which is Go Getters Marketing and Media, a Milwaukee-based company that does marketing and media. And he specializes, or he's got a unique specialization in podcast development, production, and creation.Web: https://ggmm.io/Dave Will is the co-founder and CEO of Prop Fuel, which is his second software venture. Dave is also the host of The EO360 Podcast, where he explores entrepreneurship with a broad perspective, moving beyond business to those insights not often shared by high-profile thought leaders.Web: https://www.propfuel.com/Show notes:[1:00] What Chapter 20 is about[4:36] Dave’s takeaway and how he and Mike have something in common[6:58] The lightbulb moment and how Mike felt[7:52] Richard’s takeaway [8:58] “Nothing happens to you, everything happens because of you.”[11:52] OutroCheck the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/chapter-20-a-truth-punch-225/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you ). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    13 min
  • Robert “Cujo” Teschner, A Fighter Pilot's Mission Toward Absolute Ownership (#224)
    Today's episode and the guest that I'm so excited for everyone to get to know is a gift, to say the least. Robert “Cujo” Teschner presented to my tech group in July, and he made a phenomenal presentation that really made a mark on all of us. I'm so happy to have him on the show because you are all in for a treat.  Mr. Robert “Cujo” Teschner is a retired F-15 / F-22 fighter pilot. He is also a former F-15 Weapons School Instructor (the US Air Force “Top Gun” school), F-22 Fighter Squadron Commander, senior Joint Staff officer and combat veteran. He holds advanced degrees in Operational Art and Science and National Security Strategy, and has extensive experience in operational and tactical planning, as well as organizational leadership.From 2004 through mid-2006 he served as the US Air Force’s expert in post-mission debriefing, the methodology used by high-performing military teams to self-correct and improve continuously. He retired immediately after pinning-on full Colonel due to complications from colon cancer-related care and started a leadership and teamwork training company based in St. Louis, MO called VMax Group. VMax Group is constantly bringing high-performance capabilities to the business space to help organizations build and develop real teams. VMax Group’s purpose is to “Teach and inspire real teamwork so that teams can thrive in disruption and keep America’s economy strong."Mr. Teschner is a multiple award-winning fighter aviator and leader, an award-winning writer and author of the national bestselling book, “Debrief to Win”. He is simultaneously working on two new books on leadership, the first of which is titled “An American Fighter Pilot: Lessons Learned Beyond Mach-1” and is slated for release in the Spring of 2022.Social Links:Website: https://www.vmaxgroupllc.comLinkedIn: https://www.linkedin.com/in/robertteschner/Get a copy of Debrief to Win https://www.amazon.com/Debrief-Win-Americas-Accountable-Leadership/dp/1732929815/Show notes:[4:13] How'd it happen for Robert “Cujo” Teschner?[11:35] The story about Cujo's tribal ritual [13:11] His attitude when he learned about his tumor[17:45] How is Cujo's now in terms of health?[19:57] On how he introduces himself[26:29] On constantly pursuing excellence[31:05] Cujo's thoughts on meritocracy[39:41] The difference between F15 and F22 planes[45:00] Diving deeper in Cujo's book: Debrief To Win[50:55] On the topic of accountability[56:37] "As good as we are, we could be better." [1:03:18] Outro Check the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/Robert-Cujo-Teschner-A-Fighter-Pilots-Mission-Toward-Absolute-Ownership-224/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you ). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    1 hr 4 min
  • Omar Shaikh, Leveraging Purpose to Lead a Community (#223)
    Hello everyone and welcome to another very interesting and insightful episode of the How'd It Happen podcast. In this episode, we have the Visit Milwaukee Chairman of the board, Omar Shaikh. He shares the culture that his restaurant has, Carnevor, and what makes it so great and successful through the years. Like many business owners, Omar had his share of challenges during the pandemic, but the business is thriving and doing way better. What are they doing right? Tune in to find out.Milwaukee business owner and community leader Omar Shaikh is well-known for his award-winning restaurant Carnevor, one of the top-rated steakhouses in Wisconsin known for its amazing customer service and mouth-watering cuisine. He is also a partner in Wisconsin Ticket Concierge, O & B Consulting, and 3rd Street Market Hall at The Avenue and Tuk Tuk Chicago, a short-distance electric cab service. Omar has a passion for moving the city of Milwaukee forward through his active involvement in the community. He currently services as board chairman of VISIT Milwaukee and is a member of the Wisconsin Center District board of directors. Omar was one of the leading advocates to get approval for the long-awaited expansion of the convention center, which will greatly benefit hotels, restaurants and retailers throughout southeastern Wisconsin. He strongly believes in giving back to the community and is chairman of the Milwaukee Kitchen Cabinet, which has put together the ‘Three Days of Christmas’ initiative to provide holiday meals and gifts for non-profit groups for the past several years. Omar and his wife, Connie, have been leaders in raising money for the area’s non-profits and community groups, serving as co-chairs for several record-breaking fundraisers, including the Harry & Rose Sampson Jewish Community Center’s KidShare and Sharp Literacy’s ‘A Novel Event.’Check out more of Omar:Carnevor Restaurant https://www.carnevor.com/ Personal Web www.omarmke.comLinkedIn: https://www.linkedin.com/in/omarmke1/Show notes:[3:45] How'd it happen for Omar Shaikh?[10:11] Carnevor Restaurant's environment[14:34] Getting the business off the ground[17:54] The culture of taking care of people—regardless of who they are[23:55] On re-doing a business and the secret to keeping a business up and strong[28:28] Diving deeper into Visit Milwaukee[34:36] The challenge in getting the convention center[38:11] What "crushing it" means for Omar when it comes to Visit Milwaukee and the upcoming groundbreaking convention center[40:40] The attributes or characteristics that the next mayor of Milwaukee needs to have[44:55] Omar's commitments for the future[48:15] What the Food Haul is going to be and how Omar and his team are going to blow people away through experience[53:49] On the lessons of partnerships[1:01:15] Outro Check the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/Omar-Shaikh-Leveraging-Purpose-to-Lead-a-Community-223/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you ). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    1 hr 2 min
  • Chapter 18 – Lost in the Valley (#222)
    Welcome to another special and unique episode of the How'd It Happen Podcast. I still have Richard Burke and Dave Will with me today and we are going to cover another chapter of my book “OWNER SHIFT – How Getting Selfish Got Me Unstuck." This was a very difficult chapter to write and one that was vulnerable for me, tune in so you'll know why.If you haven't listened to the 1st part of this 4-part series, make sure you check it out here: https://mikemalatesta.com/podcast/chapter-1-the-seed-219/If you want to learn more about Dave and Richard, please check their corresponding websites below:Dave Will is the co-founder and CEO of Prop Fuel, which is his second software venture. Dave is also the host of The EO360 Podcast, where he explores entrepreneurship with a broad perspective, moving beyond business to those insights not often shared by high-profile thought leaders.Web: https://www.propfuel.com/Richard Burke is the founder and CEO of GGMM, which is Go Getters Marketing and Media, a Milwaukee-based company that does marketing and media. And he specializes, or he's got a unique specialization in podcast development, production, and creation.Web: https://ggmm.io/Show notes:[0:45] What today's episode is about[5:12] Dave's takeaway of Chapter 18[9:22] How the book cover came to be[10:51] Richard's thoughts[13:30] Sometimes rock bottom triggers a change[15:23] Outro Check the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/chapter-18-lost-in-the-valley-222/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you ). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    17 min
  • Dr. Jeff Spencer, Always Hold Space in Your Life for a Miracle (#221)
    Do you believe in miracles? That there are angels out there sent forth to be our guides? I'm excited to share today's episode with you because it's not only filled with a ton of golden nuggets of wisdom, but it's also motivating and inspiring. Jeff is an Olympian, speaker, and author who believes that winning in life is never by accident. It is instead a result of deliberate actions consistently applied. This will be a great one, so make sure you stay tuned.​​At seven, Jeff committed to becoming an Olympic cyclist. At twenty-one, he competed in the Olympics. Soon after he realized that helping exceptional performers tap into their highest potential was equally satisfying to him, as competing and winning himself. Ever since then, he has coached top-tier performers into Elite Performers. He has changed their habits, strengthened their minds, and given them the tools to deliver at the height of their games consistently. Check Dr. Jeff Spencer at:www.drjeffspencer.com and www.beforeyouwin.com Show notes:[2:33] How'd it happen for Dr. Jeff Spencer?[4:33] How the entrepreneurial seed was planted at age seven[7:40] Jeff's sibling and Jeff's competitiveness[11:28] Dreamer vs. manifester[18:15] The three angels[24:33] When Jeff realized that he had angels guiding him[33:35] The untrue advice we receive about goal achievement and champions life[46:50] The importance of coherence and optimization[51:06] Human mindset (also known as human nature) and champions mindset[58:26] Champion's mind: is it learned or innate?[1:00:21] On adopting his daughter and how it changed him[1:12:17] What does it take to work with Jeff?[1:19:08] Outro Check the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/dr-jeff-spencer-always-hold-space-in-your-life-for-a-miracle-221/ If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you ). Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/
    1 hr 20 min

About The WIN-WIN Effect

From the publisher's feed

Official Podcast Show of Visionary Entrepreneur, Investor & Media Personality, CHRIS ROSS. Most known for being in the Top 1% in Sales and the man behind the rapid growth of several billion-dollar…

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