Most firm owners think pricing is a “numbers problem”… so they copy what the last accountant charged, slap on a fixed fee, and hope it works out.
The result? Scope creep, shrinking margins, and a team that’s flat-out busy while the profit quietly disappears.
In this episode of The Wize Way Podcast, Bren Ward sits down with Jamie Johns to break down the Wize approach to pricing, including:
✅ Why COGS % is the KPI that decides whether you live or die
✅ The real truth about value pricing vs fixed fees vs time billing (all can work, if you do it right)
✅ The 4-step pricing playbook to price jobs with confidence
✅ Why timesheets aren’t “dead” - they’re your efficiency and accountability dashboard
✅ How to increase fees without shocking clients (and why annual rises matter)
If you want pricing that protects profit, sets expectations, and scales with your team, this conversation is a must-listen.
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PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:
1. Download our famous Wize Freedom Strategy Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here
2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here
3. Book a 1:1 Wize Discovery Session – Spend 30mins with our Wize CEO, Jamie Johns, a $7M firm owner who is ready to give you his entire business plan to build a firm that can run without you – Find out more here
4. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here