One of the most common requests we get from prospects seems harmless. “Here’s a video ad my competitor has,” they say. “We want to make one of these for our brand.” This simple request has the potential to start the whole video engagement off on the wrong track.

The most effective video ads do not have a lot of comps out there. It’s scary to make something new or to put your own spin on an ad format, but game-changing campaigns only come from original creative.

In this episode of “Death to the Corporate Video,” Guy and Hope discuss why it’s harmful to start your project by trying to copy someone else, and how you should start your project to improve your chances of success.

Learn more about Guy, Hope and Umault at umault.com