The YES Effect

For visionaries and entrepreneurs with a million great ideas for impacting the world, but who struggle with practically and tactically executing them, there's people like Summer Slevin. She's an integrator - the counterpart to every visionary - who implements the systems, procedures, technology, analytics and efficiencies for anyone who wants to create an online course, class, membership or mastermind. As part visionary herself, she's now developed a business called The Time Rich with courses and tools to help train other integrators.

She's on The YES Effect to talk about how every great business needs both visionaries and integrators to ensure that a great idea be executed feasibly and efficiently.

In this episode, you'll learn:

• Why every successful businesses has visionaries and integrators
• How hiring an integrator allows an entrepreneur to focus on their main vision
• How Summer used her experience as an Executive Assistant to learn to be an integrator
• How integrators help match the "who" and "how" with a visionary's "what and why."
• Summer's experience as an integrator for people like Stu McLaren, Tony's Acoustic Challenge and Jamie Bright
• How integrators figure out what to eliminate, automate and delegate.
• Why it's better to master one task rather than try and learn to juggle many at one
• Why so many visionaries struggle with tactics and maintaining focus on the main goal
• How an integrator is like a copilot - managing the activities of the plane while the pilot does the flying
• Why visionaries and creatives with many ideas fail to bring any of them to life
• How integrators help build successful businesses by implementing the tactical elements that visionaries often struggle with or don't have time for
• Why entrepreneurs should focus on doing less things, better

Quotables:

"As an Executive Assistant for these people I was thinking 'there's got to be better ways and better systems in place so that we can get more things done.'"

"Let's look at how we're spending our time, and figure out what we can eliminate, what we can automate and what we can delegate."

"There's so many incredible voice and want to make an impact...how can I help expand their impact?"

"It's almost like you're a doula for people's passion." -SV

"When it comes to the practicality of doing something big and the steps to get there, that's when it can feel so overwhelming. Because you know the "what" and "why" but how do you get to that point? What are the actual steps?"

"There are a million things that you can do that will change the world. But if you can't do one of them fully it'll never come to fruition completely."

"If you have 15 main things, you have no main things."

"Let's do less things, better."

Links mentioned in this episode:

The Time Rich

Summer Slevin on Instagram

TYE 077: How To Create A High Profit And Low Stress Business With Stu Mclaren

TYE 114: Why joining a Mastermind will accelerate your success with Jamie Bright

Tony's Acoustic Challenge

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Podcast producer: Adam Liefl

For entrepreneurs and business owners who don't have a marketing person on staff, Akilah Thompkins-Robinson developed a do-it-yourself SEO software (Search Engine Optimization) for you. It's called "SEO Assist" and was created to help people with incredible stories to tell be someone's #1 in a search engine like Google.

A pioneer of early website development in the 1990's, Thompkins-Robinson is now an SEO Strategist, Tech Founder, author, and speaker, who helps online businesses to stand out and get found online using SEO and search marketing strategies. She founded SEO Assist, and Girl Get Visible and hosts the award-winning Girl Get Visible Podcast. She is also the author of My SEO Workbook and tours around speaking about the importance of using your voice to become visible in your business and women embracing tech opportunities. She's on The YES Effect Show to talk about her motivation for wanting to help business owners better understand and utilize SEO and the amazing opportunities for Software as a Service (SaaS).

In this episode, you'll learn:

• How Akilah became one of the world's first website developers back in the 1990's
• Why knowing your audience is crucial for SEO
• Why the main goal of SEO is to answer your customers questions
• How to rank high in a Google search
• How SEO Assist makes getting found easier
• How entrepreneurs can use SEO to get their story out there easier
• Why Akilah focuses on helping business owners and female entrepreneurs with SEO
• The most challenging part of SEO
• Why anyone starting a business should start small, even if it feels like you're stepping backwards
• Signs to look for to know your business is going in the right direction

Quotables:

"We just need to get it out there and now people can start finding."

"The more you know your audience, the more you can answer their questions, the more you can put out there the knowledge you can help them, as they're looking for help, you can pull people in that you don't even know."

"So many people are knocking on locked doors and screaming in deaf ears, but they have something so valuable. You are allowing them to reach the people who need them."

"People who share their own knowledge, we need to write our own content."

"With SEO, it's about answering the right questions and the things people are looking for."

"I see so many opportunities for things we need to be built."

"Your ability to do the brave thing - to give it a try and put it out there - low and beyond, you're changing lives."

"What stops me from stopping is when someone says 'yes, this is a good idea.'"

"The places you could have said 'no' but said 'yes,' and overcoming all the things along the way, are nothing short of incredible."

Links mentioned in this episode:

Girl Get Visible Website & Podcast: Https://girlgetvisible.com

Girl Get Visible Facebook: https://www.facebook.com/GirlGetVisible

Girl Get Visible on Instagram: https://www.instagram.com/girlgetvisible/

Girl Get Visible Twitter: https://twitter.com/GirlGetVisible

Girl Get Visible YouTube: https://www.youtube.com/channel/UC7EgQYhJ7FgJmlDFiVjPByg

SEO Assist on FB: https://www.facebook.com/seoassistapp

SEO Assist on IG: https://www.instagram.com/seoassistapp/

Akila on TikTok: https://www.tiktok.com/@akilah_girlgetvisible

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Tom Chi's list of accolades - much like his work - stretches from here to outer space: Co-founder of Google X where he helped develop Google Glass & self-driving cars, he's launched things into space, built award-winning robots, worked on the development of Microsoft Outlook and Yahoo Search, has released over 20 albums as a musician, and even released a comic strip. He began his career at 15 as an astrophysical researcher…immediately after getting rejected for a job at Burger King.

Tom has pioneered a unique approach to rapid prototyping and now speaks and teaches the fundamentals of learning versus knowing, related to how inventors and creators think. He's literally the best speaker I've ever heard and you're about to hear why!

After 5 years of trying, I'm thrilled to finally interview Tom Chi on The YES Effect show.

In this episode, you'll learn:

• Why Tom was given the name "Tom" in grade one, because he didn't actually know his name after his parents immigrated from Taiwan.
• Why Tom believes school doesn't necessarily teach practical thinking
• The inventor mindset Tom Chi developed as a child
• The difference between practical thinking and abstract thinking
• Why knowing things as a noun prevents us from noticing and learning their nuances
• How Tom uses a fork to explain how things are nuanced
• How Tom uses rapid prototyping to help people problem solve
• Why our brains struggle to know and learn at the same time
• How we're able to learn more as a child than as an adult
• Why our culture of determining winners and losers prevents us from pursuing genius
• Why getting stuck in a perception usually means that perception is wrong
• How creators and inventors think
• How the joy of learning creates an environment to invent and create

Quotables:

"Part of the reason people don't invent things and create things is they very quickly come to judgment on what things are."

"We get so allied with abstract concepts and ideologies that we stop noticing what the actual world is like."

"If your perception is stuck for a long time, it's probably not a correct perception because everything in the universe is in some process of change."

"If you think about the way a kid learns, there isn't a lot of justification required before they try something new."

"Anybody learning anything is going to be bad at it for a while. We take something that's a natural part of the learning process and heighten it into some kind of problem."

"What I'm trying to do in my work is dig into what types of cognition serve us and allow us to continue to learn and create a great education for ourselves. Not in the 'I went to Harvard and got a 4.0' kind of thing. But the ways of thinking that allow us to invent, create and how to be in the world."

Links mentioned in this episode:

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Lara McCulloch teaches businesses how to disrupt their industry and become the only choice instead of 'one of many'. In over 25 years as a Brand Positioning Strategist & Growth Consultant, she's advised multinationals like Johnson & Johnson, Kraft, Shell and Benjamin Moore as well as small businesses around the globe.

But instead of teaching how to get more leads and customers, Lara shows entrepreneurs, coaches, speakers, doctors how to create better content, fix their processes, build authority and even get over fears.

She's on The YES Effect to talk about why businesses have to start doing things differently in their own industry in order to stand out. It doesn't necessarily take radical change, but leaning into your authentic self and putting it all out there.

In this episode, you'll learn:

• The importance of perceived value in the marketplace
• Why empathy is so important in marketing
• Why Lara is a big believer in attraction-based marketing versus advertising
• How Lara got over her own fears of showing her face online using filters
• Why Lara recommends using social media filters to get over your fear of posting photos and videos of yourself
• The embarrassing moment that forced Lara to get challenge her fear of speaking in front of an audience
• Why Lara believes there's no such thing as "conquering fear."
• The 3 strategic choices every business has to make about market position
• Why business need to niche down
• How Lara helped one event planner triple their revenue in less than a year

Quotables:

"I want to understand: what is the dream they're looking to create and what does success look like to them. Because everything we do in business has to get them to that goal."

"It doesn't serve you to be your industry's best-kept secret."

"My fear was actually my rocket fuel."

"There's no such thing as conquering fear; there's only making the decision that I'm going to give myself no opportunity to retreat into my safe place. And that's where the magic happens."

"The more we can hone in on our anti-narrative, that's how we create distinction."

Links mentioned in this episode:

Lara McCulloch on TikTok https://www.tiktok.com/@winwithlara?lang=en

Lara McCulloch on Instagram https://www.instagram.com/winwithlara/?hl=en

Lara's free content that will teach you how to win more business through differentiation, value creation, generating predictable leads and closing sales: https://bit.ly/3vYbCsm

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Whether you're a billionaire entrepreneur or the neighbourhood plumber, Pat Quinn will show you how to use your story to teach, sell and make an impact. He is one of the world's premier presentation coaches who has worked with Olympians, astronauts, New York Times bestselling authors, world-class business leaders like Grant Cardone, Tony Robbins, Shark Tank's Daymond John, Dean Graziosi, and everyday business owners. His goal is not to get you a standing ovation - it's to use storytelling to make sales.

He is also the founder of StoryLinq.com - a digital platform for storing, building and categorizing your stories to easily assemble into presentations.

He's on The YES Effect to talk about how he coaches people to create the perfect presentation to get people's attention, acquire customers, make sales, grow your revenue and ultimately create impact in the world.

In this episode, you'll learn:

• How Pat transitioned from a career as a magician to coaching world class speakers and presenters
• Why focusing more on the audience than yourself will make you a better speaker
• Why Pat believes speaking and presenting is the fastest way to grow a business and make impact
• Why laughter and applause are not the most important part of a presentation
• Why you shouldn't open a presentation with your most extraordinary or emotional story
• When to tell you most extraordinary and emotional stories in a presentation
• Which kind of story to begin any presentation with
• The main goal of public speaking or giving a presentation
• The two types of audiences and how to convert each into a sale or action
• How speaking is the only customer acquisition tool that you can get paid for

Quotables:

"You'll learn more by watching the audience for 5 minutes than you will watching yourself for 45 minutes."

"Your goal isn't to be the smartest person in the room. Your goal is to help solve one problem."

"The one thing standing between you and being an influence, having a voice, getting customers and making impact is having your stories put together in a way that moves other people to take action."

"Speaking on stage or online is the only customer acquisition model that is not only free, but if you do it well, you get paid for it."

"When you switch the model from one-to-one to one-to-many, your business just scales differently; your impact grows exponentially and it's the most cost-effective, risk free way to grow your revenue."

"The person who gets up on stage instantly gets credibility, has an audience and has a voice."

"If you don't have a way to store your stories you're letting your most valuable assets and treasures blow away in the wind."

"Everybody who is going to use stories to sell, grow their business and impact the lives of other people should have a way to keep track of their stories."

"Most of the people I work with are business owners, coaches and entrepreneurs who want to attract new clients, grow their business and have a greater impact on the world. And I believe having a perfect presentation - a talk that introduces yourself to new people - is the fastest way to do that."

Links mentioned in this episode:

StoryLinq: https://storylinq.com/

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Haumea Hanakahi sees things that most of us don't. A highly gifted psychic, mystic, intuitive wisdom guide, zapper of energy blocks and storyteller, she uses her gifts to help people heal from trauma. She spent nearly 30 years studying and learning how energy flows through our bodies and how to unblock it when it gets stuck, as in the case of trauma.

She's on The YES Effect to talk about how she works to bring forth tips and tricks for highly sensitive people living in a world not designed for them. If you are a highly sensitive person or empath, Haumea offers understanding, insights, tools, and clearings to assist in boldly expressing and living your unique Divine Design.

In this episode, you'll learn:

• How Haumea Hanakahi went from a mostly non-verbal childhood to a healer
• Why trauma is often rooted in past generations, chronic illness, money, past lives, lies and conditioning
• What Haumea learned after 30 years of studying how energy flows through our bodies
• How Haumea works to remove the energy blocks that show up as trauma
• What immediately happens when a trauma is released
• Why we have to get out of our head and into our body to heal from trauma
• The story of a teenager who had an immediate reaction to Haumea's healing

Quotables:

"Trauma is a big word. Many people describe trauma as the stories - what they went through, actions and feelings. I describe it as a stuck energy in the body."

"Once a trauma block is released, it gives the body space so our innate healing abilities can come on board."

"When we stay in our head, that's the easiest place to get confused, manipulated and feel confused. The more we're in our body, we have the filter of our heart to filter that's true and not true."

Links mentioned in this episode:

Haumea Hanakahi's 13-week Immersion Series: https://sovereignsoul.is/awakenbeyond

Haumea Hanakahi's Linktree: https://linktr.ee/sovereignsoul.is

The YES Effect episode #19 with Dr. Matt Accurso: https://podcasts.apple.com/ca/podcast/the-yes-effect/id1098681154?i=1000374141866

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Gail Larsen teaches some of the world's best speakers to be better public speakers. People like Marie Forleo and Danielle Laporte have turned to Gail - someone who was once terrified of public speaking herself. Asked to speak in front of the US President, she found an intuitive way to get over her own fear of public speaking and now teaches it to others. It goes past the technical skills of public speaking and digs into your deepest story so you can tell it in a way that inspires, teaches and puts you, the speaker, completely in your "Home Zone."

Gail was my public speaking teacher, too. She's on The YES Effect to talk about how she trains world-class speakers to make an impact on their audiences through authenticity, self-discovery and practice.

In this episode, you'll learn:

• How a telegram from the President of the United States thrust Gail into learning to be a public speaker
• Why Gail's method of teaching public speaking is different than most training programs
• How Gail has woven Indigenous wisdom into her coaching
• Why so many people can easily speak one-on-one but are terrified of public speaking
• Some of the exercises she uses to coach speakers
• How she coaches speakers to become better storytellers
• The mistake of focusing on what your audience wants instead of what you provide

Quotables:

"Every speaking program tried to get me into technique instead of essence. I think all of us are pretty bored with technique."

"Everything I do now is based on Indigineus wisdom that takes us back to our truth instead of looking for the next big thing."

"Most of us are good communicators one-on-one. There's something about public speaking that makes us think we need to be someone else."

"If we're looking to someone else for how we're supposed to be instead of the truth of who we are, we'll never get there."

"When you heal the storyteller you get to tell a better story." -SV

"The world is asking so much of us now. I don't want any speaker to leave a platform without talking about 'what's the new story?' Because we need to be living into a new story right now."

"If you're trying to figure out what they want instead of what we bring, you'll never have a sustainable speaking career."

Links mentioned in this episode:

Gail Larsen's website: https://realspeaking.com/

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Ray Blakney is known as "The Pajama Entrepreneur" and has started multiple 6 and 7-figure online businesses from the comfort of home. After realizing his high-paying software engineer job in Silicon Valley was leading to an endless, unmemorable corporate life, Ray quit to volunteer and pursue entrepreneurship.

He now shares what he learned from all of those experiences as a speaker at conferences around the world and on podcasts. He and his businesses have been featured in Forbes, Entrepreneur Magazine, The Boston Globe and other top publications. He's also just launched a new platform called "Podcast Hawk'' - a database that helps people get booked as a podcast guest. He's on The YES Effect show to talk about his journey from high-paying corporate job, to nearly broke, to living his dream life creating and running multiple million-dollar businesses.

In this episode, you'll learn:

• The moment Ray knew to quit his corporate job
• Why so many people follow expectations rather than their desires
• Why most people are currently in their worst-case scenario
• The one mindset that separates the most successful people in the world from everyone else
• How Ray bounced back from businesses that didn't work
• The self-discovery that comes from starting a business
• How Ray invented Podcast Hawk and was able to include a listing of every podcast in the world
• The unexpected benefits of being a guest on a podcast
• Why it's not enough to just tell your story, you have to tell it over and over

Quotables:

"A lot of people have the challenge of 'the life we're expected to live.'"

"You are in your worst case scenario right now. What's ahead of you is possibly your best case scenario."

"When you try something and it doesn't work, as long as you learn something, you've succeeded."

"Entrepreneurship is this journey of self discovery every single day you're doing it."

"Most people are amazing, but most people don't think they're amazing. Until you think you are, you're not going to get to that next level."

Links mentioned in this episode:

Ray Blakney's website: https://rayblakney.com/

Ray on Facebook: https://www.facebook.com/raymond.blakney

Ray on Twitter: https://twitter.com/rayblakney

Podcast Hawk: https://podcasthawk.com/

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When Nancy Levin's personal and professional life blew up, she learned the importance of boundaries, selfishness, self care and self love. For over a decade, she was a professional standout working for a major book publisher, Hay House Publishing (founded by Louise Hay). But years of people pleasing, selflessness and suppressing fear and unhappiness at home culminated in divorce, discovery of her affair and the end of her dream career.

She is now a Master Coach, host of the podcast "Your Permission Prescription" and bestselling author of several self-worth, personal development and relationship books, including Setting Boundaries Will Set You Free, Permission to Put Yourself First and Jump … And Your Life Will Appear. She is the Founder of Levin Life Coach Academy, offering in-depth coaching, training and certification programs designed to support students to make themselves a priority by setting boundaries that stick. Nancy Levin is on The YES Effect show to talk about how people can strengthen their relationships and their own self by finally putting themselves first.

In this episode, you'll learn:

• Why so many people think boundaries and selfishness are bad things
• Why projecting the image of "perfection" is so harmful
• Why Nancy believes the "rocking of her foundation" was the best thing to have happened to her
• Why so many people wait until it's too late to make a life-altering change
• Why we shouldn't aim for a relationship that's in "perfect harmony"
• Why boundaries are actually much more freeing rather than restrictive
• The reason people (especially women) say yes to things we should say no to
• How to avoid immediately saying "yes" in order to people please
• Why being "selfish" can be good and healthy for you
• How you can confidently put your needs first using one small step next time someone asks you what to have for dinner
• How Nancy eventually became comfortable telling her affair story

Quotables:

"We have this idea that the goal of a relationship is harmony at all costs. I'm here to tell you that harmony at all costs comes at a high cost."

"There's an epidemic of women and girls saying yes to things they should be saying no to and no to things they should be saying yes to."

"Most people look at boundaries as being restrictive or depriving. I look at boundaries as the way we are carefully choosing and consciously curating the content of our own lives."

"Culture has given 'selfish' a bad wrap; we pride ourselves on being 'selfless.' With selflessness, it's right there in the word, we disappear."

"I often look as selfish, self care & self love as being 3 sisters whose job it is to support us in honouring ourselves."

"My transformation equation: Change = vision + choice + action."

"On the way to becoming, it's reintegrating qualities in ourselves that we have disowned and projected onto others, including the light and positive qualities we can step into."

Links mentioned in this episode:

Nancy Levin's website, podcast, books and coaching programs: https://nancylevin.com/

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Eva Gardner could have easily been given a golden ticket to music stardom. But the fact that she wasn't drove her to go get it on her own. Eva grew up in a rock and roll family as the daughter of Kim Gardner, a notable bass player in the 1960's British Invasion music scene who played with acts like The Creation, Ron Wood, The Birds, Eric Clapton and Rod Stewart. But while Eva found great influence in her father's career path, she wasn't immediately encouraged to follow.

It wasn't until a holiday to visit a family friend, The Who's John Entwistle, where that all changed. Eva went on to study music at UCLA before beginning a career as a professional touring musician with acts like The Mars Volta, P!nk, Gwen Stefani, Cher, Tegan & Sara, Moby and Veruca Salt.

She's on The YES Effect Show to talk about her journey from growing up in a rock and roll household, making a name for herself as a bassist, to breaking norms as a female musician in the male-dominated music industry.

In this episode, you'll learn:

• Why Eva's dad Kim initially didn't encourage her to pursue being a bass player
• How The Who bassist John Entwistle influenced Eva to start playing bass guitar
• What Eva learned after failing her music school audition, and what she did to improve
• Why you should surround yourself with people whose skills are are better than yours
• How the initial rejection from her dad inspired Eva to pursue a career as a musician
• How Eva got a job as P!nk's bassist
• Eva's most memorable moment playing on stage with P!nk
• The one thing everyone should do to find clarity on their path

Quotables:

"It's those NOs that made me want to turn them into YESes even more."

"The path isn't always clear at first…until you take the first step."

"When you're with people who are bettering you it really makes you step up."

"Someone asked me 'why do I do what I do?' Ultimately it's about connecting with other people."

"I feel like if it was handed to me I probably wouldn't have wanted it. I probably would have taken it for granted."

Links mentioned in this episode:

Eva Gardner's music: https://www.evagardner.com/

Eva on IG

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