The YES Effect

Patty Aubery helped build one of the biggest book brands in history, "Chicken Soup for the Soul." Starting out as secretary for a then relatively unknown Jack Canfield, nearly broke and getting rejected by 144 publishers, together with Mark Victor Hansen, they went on to build an empire.

While Canfield and Hansen became the faces of the Chicken Soup brand, Aubery emerged from behind-the-scenes to become a powerhouse with a mission of her own.

She's now President of The Canfield Training Group, helping speakers, authors and coaches create the lives and businesses they've always dreamed of through coaching, mentoring, running luxury retreats and her best-selling book and course, Permission Granted. She's on The YES Effect Show to talk about what's propelled her from self-proclaimed "C student from the Valley" to bulding Chicken Soup and empowering women across the world to show up more boldly and authentically in their lives.

In this episode, you'll learn:

• How Patty got the job a Jack Canfield's secretary, without knowing who he was
• The suggestion that kick started the first "Chicken Soup for the Soul" book
• How they were turned down 144 times before making the New York Times bestseller list
• Jack, Mark & Patty's "Rule of 5" they used to get exposure for Chicken Soup
• Why you should share your vision with people outside your close family and friends
• How speaking up helped Patty go from secretary to overseeing of the Chicken Soup brand
• Why Patty credits being a "weirdo" for her incredible life
• Why you need to immediately take inspired action on your crazy ideas
• Why Patty thinks women will (and need to) soon rule the world

Links mentioned in this episode:

pattyaubery.com

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Ever wondered how to properly conduct a podcast interview? Here, you're gonna hear a 10 year-old do it! My boy Sam is a huge hockey fan, and was curious to learn about how I do my weekly podcast. So I thought this would be a killer learning opportunity. So we reached out to one his favourite players of all time, Stanley Cup Champion and Hockey Hall of Fame Inductee, Grant Fuhr, for an interview. He graciously accepted.

In this episode, I walk you through the 5 components of conducting an interview I taught Sam:

What do you want to share & why?

Give context to your questions

Have safety questions ready

Listen actively

Prepare a parting statement

This episode includes my full tutorial, including this visual aid I sketched to help guide the interview, followed by video of Sam's entire interview with Grant Fuhr. To say I'm ridiculously proud of this kid is an understatement. If a 10 year-old can do a great interview with a high profile guest, so can you. Grab a notebook and let's do this!

In this episode, you'll learn:

• How to find the real story beneath the story
• How to establish the direction of the interview and control its outcome
• Why in a good interview, sometimes even the guest learns something about themselves
• Tips for getting questions answered the way you want
• Why an interview host needs to have empathy for their guest
• How to create a comfortable scenario for your guest
• What to do if your interview goes off track
• Why I use visual art to help me with my interviews

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Joe Beckman is a school speaker on a mission to reclaim human connection from our increasingly tech-consumed world. He's spoken at over 1000 schools and developed resources to help students, teachers and parents rediscover the lost, vital component of human connection. His infectious enthusiasm, storytelling ability and vulnerability has positively impacted over 1 million people worldwide.

He's also one of the best speakers I've ever seen (I finished a distant runner-up to Joe at a speaking contest once).

He's written a book called "Just Look Up - 5 life-saving phrases every human needs to hear" for educators, teachers, parents and administrators. He's on The YES Effect show to talk about his optimism that our screen-obsessed world can indeed be encouraged to remember the importance of human connection for growth, prosperity and health.

In this episode, you'll learn:

• How Joe gets kids to smile, laugh and engage at his school speaking engagements
• How he developed a "Netflix for social-emotional learning" video resource
• Why human connection is so important for students to have in their lives
• The devastating problems that result without human connection
• How Joe parlayed a theatre background into helping students and teachers
• Why we should be talking openly about the times we screw up
• Why the health implications of screen time mirror those of smoking
• Why Joe is so hopeful that the world might slowly wean itself off screens in the future

Quotables:

"It's imperative we remind ourselves where the juice in life is and that's in relationships."

"Any experience you get looking down at a screen vs looking up and being with and around people that you love and help you grow…that can only be done without a screen and in real time with human beings."

"Continue to pursue the things that fire you up and give passion in your heart. When you can, it makes you a better person, parent, spouse, partner and human."

Links mentioned in this episode:

"Just Look Up" book

Till360 Consulting

Castle Learning for Teachers

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This is my true story of the day I got beat up at my new school - a day that changed my life. I felt completely invisible, unheard and unseen by my teacher and peers. It also inspired my life's mission: to remind others that your story matters, and you can use it to serve your audience, follow your true passion and build your business.

This clip is from a keynote speech I gave at an event called "Tribe Live" hosted by Stu McLaren. It's the first time I'd ever shared this story publicly. Most of my talks are about how I became my city's first female firefighter, but this story hit this audience harder than any I've ever given. It includes references to the story of Nancy Case, founder of Taffy2You, Dentist Em Courtney, and a fateful encounter with a truck driver.

In this episode, you'll learn:

• The most important phrase in storytelling
• The 3 objections people have to using their story to serve & sell
• That everyone has a story - even when you think you don't
• Why more people care about your story than you think
• How I held myself accountable to a challenge I felt uncomfortable with
• 3 quick tips to telling your own story
• The most important thing to remember if you feel imposter syndrome
• Why the quietest people are your most important audience
• How a chance encounter with a moving truck driver in my neighbourhood proved that more people are listening to you than you realize

Quotables:

"A well told story serves. A well told story spreads. A well-told story sells."

"Most amazing stories are based on one key phrase: 'And then I realized…'"

"Everybody has a story."

"Your humanity is so much more important than your perfection or your expertise."

"Press the damn button."

"If people can' t feel you, people won't follow you."

"Are we saying something that's safe or something that's true?" Because honesty is not the same as being boldly truthful."

"The people listening quietly in the background are the people who need to hear it the most."

Links mentioned in this episode:

Stu McLaren: https://stu.me/start

Episode 99: How a NZ Dentist brought the house down with her first talk with Emz Courtney

Episode 95: How Business Can Foster Human Connection with Nancy Case

My random encounter with a truck driver who'd been quietly following my content

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Annie Franceschi landed her lifelong dream job as a writer at Disney…then quit. Despite the career being everything she envisioned it would be, something major was missing. She soon discovered what that was by taking one giant step: ignoring the safety nets and giving yourself permission to try. That leap inspired her bestselling book "Permission To Try: 11 Things You Need to Hear When You're Scared to Change Your Life."

Annie is a six-figure founder, branding expert, speaker and has a new book "Establish Yourself: Brand, Streamline, and Grow Your Greatest Business." which is already being called "one of the most comprehensive, action-oriented business books ever written." She joins Shelli to talk about how entrepreneurs can create your BEST business by flipping marketing on its head and letting your true passion lead the way instead.

In this episode, you'll learn about:

• What Annie did to land her dream job as a storyteller at Disney
• The moment Annie realized she needed to leave Disney
• The things you need to ignore in order to change your life for the better
• Why the best marketing strategy has nothing to do with social media
• What to do when conversions and social media engagement aren't happening for your business
• The two things every successful business needs to have
• Why Annie's book became so popular for entrepreneurs and marketers
• Why so many people get tired and frustrated by "bro marketing"
• Why you can't just ask questions, you need to take action

Quotables:

"There's more to life than what I do for a living. I want what I do to have an impact." -AF

"If you want the answer, the only way is to ask the question through action." -AF

"It's not 'can I?' It's 'how can I?'" -SV

Links mentioned in this episode:

Book: Permission to Try: 11 Things You Need to Hear When You're Scared to Change Your Life

Book: Establish Yourself: Brand, Streamline, and Grow Your Greatest Business

Annie on Instagram

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Amber Bowman is a 25-time Champion of the Firefighter Combat Challenge and was named ·Fitness Trainer of the Year· by the Dr. Oz Show. She possesses the kind of athlete mindset and training regimen akin to sport·s biggest mainstream superstars. And it was all sparked by being told she wasn·t allowed to play alongside the boys. An elite-level hockey player growing up, she was denied the chance to play alongside boys of the same caliber. She credits that discrimination and rejection for helping fuel a commitment and work ethic that not only propelled her world championships, but to eventually teaching her male cohorts. But perhaps her most remarkable feat was returning from a catastrophic head injury to not only compete and win, but break a record once thought unbreakable by a woman. She joins The YES Effect show to discuss how hyper-focused visualization and practice led to her extraordinary success and broke barriers for other female firefighters.

Actual audio from a conversation I just had with my producer, Adam. There's tears and swearing, yes. Why am I letting the world hear it? Cause it's directed at you - in the most beautiful and honest way.

When I think about all the people - particularly women - who have their biggest and wildest goals suffocated by a million grains of sand that say "you're the underdog" or "it's never been done" or "it's impossible for me"...it crushes my soul.

That's why I launched this podcast - to showcase the success stories of people who tuned all of that out and said "YES!" Entrepreneurs, change-makers, business women, innovators and people like firefighter Cassandra Chyz, whose remarkable story I featured in Episode #115 "What a 21 y/o female firefighter can teach you about possibility" (who I referenced in this clip).

This short clip is as raw and real as I can be when I explain the purpose of this podcast. Every week, I interview someone who did the thing because of one simple reason: they believed.

They said "yes" and so can you.

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When Michelle Sandler left a successful marketing career to raise 3 kids, she never expected to return to the workforce for $8 an hour. But instead of playing small, she used it as motivation to elevate her technical skills as a sales and marketing professional, integrator and eventually entrepreneur.

Now she runs a successful business helping other entrepreneurs, course creators, business people and visionaries achieve their own goals by building their technical online platform - specifically using Searchie.io. Michelle joins The YES Effect podcast with Shelli Varela to talk about the difficult journey from hyper-focused business woman, to maternity, and then re-entering the workforce after raising children.

In this episode, you'll learn:

• What Michelle did to keep her skills and mind sharp during maternity leave
• How to manage the transition from successful career to full time motherhood
• Why Michelle still said "yes" to a job offer of $8/hr
• The steps she took to go from low-paying job to starting a business
• How a low-paying job can teach you about self worth
• Why you should niche down in business to have a greater impact on your customers
• Why Michelle chose starting a business over a more stable corporate career
• Why so many people who spend lots of money on courses, events etc. often don't get results
• What we all need to to in order to offer our true gifts to the world

Quotables:

"Don't let one single moment go by without grabbing the most out of it that you can." -MS

"I could change the world's mind about me." -MS

"Don't let anybody else tell you anything differently than what you know in your heart is capable."

"We were all brought into the world to do something unique and wonderful and special. And you know it you should listen to it. And you just have to believe in it. When you do that, man, watch out world." -MS

Links mentioned in this episode:

https://www.shellcreative.org/

Book "Rocket Fuel" on Indigo

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There's only ONE thing stopping you from achieving the goals and dreams you truly want to achieve: your beliefs. If we resign to "I'm not capable" or "it's never been done" then we let our perception win. But a belief can't stop you. Period. A belief in a limitation is more powerful than the limitation itself.

It's exactly how mathematician George Dantzig ended up solving the "unsolvable" math problem: he was late to a college lecture and mistakenly took an example of a problem that had never been solved for a homework assignment (full story in this episode). The story inspired a scene in the Academy Award-winning movie Good WIll Hunting and has become a famous example of the power of positive thinking and what one can accomplish when they're unaware of what's been labeled "impossible" by others.

In this episode, you'll learn:

• Why we unconsciously talk ourselves out of things
• The first thing you should do when you find yourself trapped with a limiting belief
• The difference between people who achieve dreams and those who wish they did (it's nothing personal)
• The best thing to do when you stumble or get stuck on your journey
• How to completely eliminate a limiting belief

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Tom Martin has won multiple Emmy Awards as a writer for The Simpsons and WordGirl.

But he's not just a funny guy with a knack for entertainment.

He's someone who has learned the art of using writing - funny or not - to go inside people·s lives and share their journeys in a way that touches others.

Here, he joins The YES Effect podcast with Shelli Varela with advice on how to land big opportunities and how you can find inspiration from just about anything - even being a volunteer firefighter (which he is).

In this episode, you'll learn:

• How Tom got a job as a writer for The Simpsons
• How saying "no" is a truly powerful way to, in fact, say "yes"
• Why so many people fail to bring great ideas to life (hint: start telling people)
• Why being nervous to put yourself out there is actually a good thing
• A big lesson he learned as a standup comedian: people really don't care about you…and that's to your advantage.
• How Tom learned to stay cool and composed during the biggest fire in Colorado history
• Why writers should swear as much as possible in your first draft

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