In this excerpt from one of our weekly Live Zoom calls with the 10,000 NOs Insiders Community, our monthly VIP, Xavier Dean, shares some very specific branding and marketing knowledge that he used to go from homeless to owning a 7-figure real estate company, a branding company, and boasting an Instagram platform with 1.3M followers. He has taken what he learned in business and applied it to his newfound acting career which has far exceeded my expectations from when I met him. But underneath all of the mechanics is a simple philosophy he believes, exemplified through this quote, "Well, before we just help you create a brand, you need to tell us, how does the world perceive you? Because we can work around the brand on how you think the world perceives you but you need to go out there and ask random people, 'When you think about me, what're the first few things you think of?' Because that is ultimately your story, and that's how you start working your brand."

Monday Morsels are the short-form companion to our Friday Interviews of 10,000 NOs... brief riffs on the show's central topics & themes as food for thought to chew on throughout your week.

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